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Transcript of Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and...
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© 2014 Mike Moran Group LLCwww.biznology.com
Digital Marketing Directions: Key Trends Driving Your Marketing NextYear
Tim Peter
September 16, 2014
We’ll be starting soon!
Thanks for joining!
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© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Your moderator for today: Chris Abraham
Digital strategist and technologist at
Avid blogger/contributor at:
2
@chrisabraham [email protected] 202-352-5051
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© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC3
Digital Marketing Directions: Key Trends Driving Your
Marketing Next Year
Thanks to our sponsors
Tim Peter
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© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Click the orange arrow
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© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
@tcpeter [email protected] 201-305-0055
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Your speaker for today: Tim Peter
President of
Instructor at
Author at
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Digital Marketing DirectionsThe Key Trends Driving
Your Marketing Next Year
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It’s All E-
commerce
Internet,
Everywhere
We’re All
Publishers Now
Radical Transparency
Deep Custom
er Insights
Disruption &
Disinter-
mediation
Changing of the Guard
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It’s All E-
commerce
Internet,
Everywhere
We’re All
Publishers Now
Radical Transparency
Deep Custom
er Insights
Disruption &
Disinter-
mediation
Changing of the Guard
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Internet,
Everywhere
Mobiles Wearables Usables Invisibles
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Source: http://blogs.cisco.com/news/cisco-connections-counter/
• Almost 13.4 billion Internet-connected devices in the world
• Roughly 2 Internet-connected devices for every man, woman, and child on the planet
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More people own mobile phones than own toothbrushes
Internet,
Everywhere
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June, 2011: “The Special Rapporteur [of the United Nations] considers cutting
off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the
International Covenant on Civil and Political Rights.
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“The web is like electricity. It’s just there.” Eric Schmidt
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Context is Queen• Segment
customer behaviors by context
• Observe, measure, and learn your customer’s pain points in each
• Improve by aligning customer experience with context
Internet,
Everywhere
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And if context
is queen, guess what that
makes content
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We’re All
PublishersNow
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204,000,000 emails sent
Source: Intel
We’re All
PublishersNow
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90+ reviews
We’re All
PublishersNow
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100,000 Tweets
We’re All
PublishersNow
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208,000 photo uploads
We’re All
PublishersNow
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30 hours of video uploaded
We’re All
PublishersNow
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2+ million search queries
We’re All
PublishersNow
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Content is King• Cut through
the clutter• Create
content that is:–Snackable–Sharable–Sharp
We’re All
Publishers Now
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Snackable
Sharp
Shareable
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Next 5-10 years
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews• 104,000 Tweets• 208,000 photo
uploads
We’re All
Publishers Now
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Internet,
Everywhere
Mobiles Wearables Usables Invisibles
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Digital footprints
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“You can never have too much data. Bigger is
definitely better.”
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Data is the Crown Jewels
• Highlights customer behaviors, wants, and desires
• Leads product, promotion, placement and pricing decisions
• Cannot be easily duplicated by competition
Deep Customer
Insights
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Disney MyMagic+
RFID “tickets”
and purchasing
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Data is the Crown Jewels
• Be willing to start small
• Anticipate, analyze, and adapt to changing customer needs
• Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it
Deep Customer
Insights
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Keys to Your Kingdom Next Year
It’s All E-
commerce
Deep Customer
Insights
Internet,
Everywhere
We’re All
Publishers Now
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Thank YouWeb: timpeter.com
Phone: 201-305-0055
Email: [email protected]
Twitter:
twitter.com/tcpeter
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© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC40
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© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
www.biznology.com
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