Online Marketing Audit

Call us on 0845 201 1618 or email brian@totalmarketingsolutions.co.uk

the process

High level review of current web site

Review of historical analytics

Identification of key areas of concern

Agree scope of audit & costs

Undertake audit

Present results

scope of the audit

Reach

Persuasion

Conversion

Integration

reach

Comprehensive review of:

Keyword strategy Search engine

performance SEO strategy Pay per click campaigns Email marketing Brand Banner ad marketing

persuasion

Comprehensive review of:

Usability Navigation Page structure Design templates User personas User experience Pathways / journeys Tone of voice Imagery Use of rich media Site functionality

conversion

Comprehensive review of:

Data capture strategy Forms Tone of voice Analytics / reporting Back office process Database management Permission / privacy

integration

Audit of web site integration with:

Offline marketing campaigns

Online marketing campaigns

Advertising Marketing collateral Brand Social networks PR Internal comms

the output…

•Client presentation • Pitched at any level / audience

required• Face-to-face or online• Copy of slides

•Detailed report• Outlining work undertaken• Key conclusions• Recommendations• Budget proposals

and then...

Implement Changes

Test / Review

Improve

Test / Review

the talent…

•Brian O’Donnell • Digital Strategy Consultant,

TMS• Direct Marketing Manager,

Suttons• Head of Business

Development, Universal • Head of Customer Acquisition,

Britannia Music• MBA• MIDM• Google AdWords qualified

the talent…

•David Wilson • Digital Strategy Consultant,

TMS• Digital Strategy Director,

Chemistry Communications• Managing Director, Chemistry

Digital• Managing Director, PDG

Graphics

your investment

Each company’s website & their digital marketing strategy is unique to them but typically the

audit costs around £2,500 + VAT + expenses.

A specific & detailed quotation will be submitted after initial consultation for approval.

£

the return

A return on investment driven by...

increased efficiency & effectiveness of marketing spend - online & off-line

increased website traffic volumes

increased conversion rates of visitors to action &/or purchases

increased volumes of leads & enquiries

reduced shopping basket &/or sales funnel abandonment

£££

Want to talk about it?

Call us for an initial consultation on 0845 201 1618 or email brian@totalmarketingsolutions.co.uk