From Commerce to E-Commerce (and from Marketing to E- Marketing ) E-Commerica 2005
Digital Marketing and E-Commerce: session overview
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Transcript of Digital Marketing and E-Commerce: session overview
![Page 1: Digital Marketing and E-Commerce: session overview](https://reader033.fdocuments.net/reader033/viewer/2022061117/5466d74faf7959f1238b6458/html5/thumbnails/1.jpg)
Digital Marketing and E-commerce#GFBweek
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9.15 am Introduction – Lesley Wood, LMW Consulting
9.30am New Developments in e-Marketing – Johnny Mone, Brightfire
10.05am Best Practice e-Commerce – Peter Mowforth, Indez Design
10.40am Panel Q&A Session
11.00am Close
AGENDA
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The on-line Journey
Call to action!
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Lesley Wood
On behalf of Scottish Enterprise, Glasgow City Council,.. Digital Media workshops and consultancy to over 2,000… Retail, Tourism, Golf, Fishing, Public Sector, Insect
Repellent, Jam, Construction ….
http://uk.linkedin.com/in/lesleymwood @Lesleywoo
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So what Digital?
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According to Nielsen, there are 5 key elements to website usability.
• Learnability. How intuitive is the design of the site? • Efficiency. How quickly can users perform tasks or find
products for example? • Memorability. Can users easily remember how to use the
website? • Errors. What kind of errors are users making, why are they
making them and can they easily recover from these mistakes? • Satisfaction. Do your customers enjoy using your website?
Can still learn from Off-line
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What type of customers do you have?
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Learnability and Memorability
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The on-line Journey
Call to action!
![Page 10: Digital Marketing and E-Commerce: session overview](https://reader033.fdocuments.net/reader033/viewer/2022061117/5466d74faf7959f1238b6458/html5/thumbnails/10.jpg)
Johnny Mone
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Pete Mowforth