Chapter 5: Electricity and Magnetism. Electricity and Magnetism.
Digital Marketing Agency - Customer Magnetism
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Transcript of Digital Marketing Agency - Customer Magnetism
We’re Customer Magnetism
And We’re Here to Serve You
Company Highlights
• Full Service - Digital Marketing Agency• Founded in 2000• Privately Owned• A+ BBB Rating• All Work Produced In-House• Nationally Recognized• Awarded Inc 5000 Ranking in 2012 & 2013
Our Core OfferingsHolistic, Custom SEO Campaigns
Paid Search Management (PPC/SEM)Social Media Marketing & Management
Content Asset Creation & PromotionInfographics Design & Development
Ethical Link Earning & OutreachWebsite Design & Development
Online Reputation Monitoring & RepairEmail Marketing
Who We Work With
Case Study: Kettler USAChallenge:The Client tasked Customer Magnetism with coming up with innovative ways to increase their ecommerce revenue.
• Solution:CM implemented a robust conversion rate optimization plan, utilizing multiple tracking programs. By gaining real-time feedback from real users, Customer Magnetism was able to isolate bottlenecks in the conversion process and fix areas where users were having trouble completing their purchase.
• Results:KettlerUSA.com has experienced record breaking sales in the 2 months proceeding the conversion rate optimization project and all signs point to continued growth into the future. Sales were up 64% compared to the month before changes were made.
Kettler Case Study: Solution & Results
Case Study: Blackhawk!Challenge:Increase their share of “non-branded” traffic while also increasing their online sales by driving highly qualified visitors to the site.
• Solution:Extensive keyword and competitive research to identify the highest value keywords related to our client's products.– Improve on-page optimization for all category and product level
pages through optimized titles / meta tags, content creation, and by fixing architectural issues within the site.
– Implement a robust link building campaign in order to increase authority (aka PageRank) in the eyes of the search engines. By building relevant keyword targeted links through ethical means, the search engines are able to better understand what a website is about as they crawl links on the web.
Blackhawk! Case Study: Solution
• Results:After just 12 months of concentrated efforts, we were able to provide our client with "better than expected" results.– Top 10 Google rankings for 215 targeted keywords increased from
43 to 139, a 223% increase in top 10 rankings. Along with improved rankings, BLACKHAWK! also saw the following increases:
• 85% increase in TOTAL search engine traffic.• 62% increase in TOTAL revenue from search engines.• 238% increase in NON-BRANDED search traffic.• 89% increase in NON-BRANDED revenue from search engines.• Percentage of website traffic from search engines increased from 24%
to 41%.
Blackhawk! Case Study: Results
Case Study: Volvo CEChallenge:Volvo CE North America’s Facebook page started with 1.1k fans in September of 2012 with a goal of 12k fans by the end of 2013.
• Solution:Customer Magnetism developed and implemented a social media strategy integrated with email marketing, including Facebook advertising, seasonal promotions, and contests to increase both the fan base and fan engagement.
• Results:By July 1st, 2013, the Facebook page has reached 10,517 and is projected to reach—and surpass—the end-of-year goal four months ahead of schedule.
Volvo Case Study: Solution & Results
Some of Our (outside the box) Work
A Few of Our Accolades
CM Gives Back
Work Hard / Play Hard
Our PhilosophyAt Customer Magnetism, our clients come first. Let's face it; if not for our clients and the relationships built with them, we would not be where we are today. It is important that we work towards helping our clients reach their full potential goals online. We want to be more than just a vendor or consultant to many of our clients. With every client, we take a hands-on approach by directly running their campaigns, discussing results and coming up with new ideas for the future, something not many SEO agencies take the time to do.
Our TeamCustomer Magnetism has a passionate team of people with one common goal: the client’s success. It takes a lot of hard work to stay at the top of our industry, which makes the ambition and creative energy fueling each of our team members crucial to our success. Our staff is consistently researching, learning, and coming up with creative approaches and ideas – not to mention perfecting the ever-changing landscape of SEO – to provide our clients with online marketing campaigns that will further promote their brand and/or products and services.
Luckily, it’s fun to work here because simply stated: we love what we do. Our close-knit staff is made up of creative, talented, and generally young (as far as the business world goes) employees, which makes for an incredible work environment where people are actually excited to come to work.
Contact Us!
Todd Morton, Sr. Digital Marketing
StrategistEmail: [email protected] Phone: (757) 689-2875
ext. 319