Digital Marketing

Understanding Digital Marketing

Incr

easi

ng M

atur

ity o

f Dig

ital

Mar

ketin

g

Why Digital ?Why Digital ?

Why should go digital?

• Brand Awareness• Network and Online Visibility• Traffic And Conversions• Customer Relationship Management• Increase credibility and trust with users

Digital Marketing Model

Paid Ads at Content Sites and Forums

Personal Networks

Paid Ads At Social Networking Sites

Engaged Prospects

Engaged Customer

Proposed Digital StrategyProposed Digital Strategy

What Digital Means For Your Site?

Implementation Plan

Search Engine Optimization

• Increase Number Of Backlinks• Rankings, Traffic and Conversion• ROI Based Marketing Plan• Marketing Driven SEO Promotion

Social Media Marketing

• Interactive and Engaging Messages• Develop Corporate Blogs• Build Communities • Viral Messages• Profile and Page Management• Product and Service Promotion

Online Reputation Management

• Brand Optimization As Process• Brand Optimizing All Digital Assets• Monitoring Brand Conversation

Pay Per Click Advertisement

• Use of Google Adwords and Multiple other PPC Alternatives ( Yahoo, Ad centre )• Best Conversion at lowest cost per click• Effective Measurability and Conversion Tracking

Expectation and ResultsExpectation and Results

Expectations

Results

Thank You !