Digital Manager

About…

Today, thousands of children will become slaves. Taken to work in brothels, sweatshops, as domestic workers. One every 30 seconds. Do you care about this? As in really care? If you do, then read on.

Justice and Care exists to bring freedom to people and communities living in the grip of slavery. We rescue women and children who have been brutally exploited. We restore their lives. We fight slavery, pursuing and dismantling criminal networks and bringing perpetrators to justice. We secure communities at risk from traffickers and spark systemic change.

We have a strong track record of impact. We have:

‣ 4,684 Lives saved ‣ 1,091 Arrests made ‣ 3,233 Survivors given care and protection ‣ 426 Prosecution Cases handled, the majority of them ongoing ‣ 2,196 Women and children that were able to return to their families ‣ 119 Criminals convicted ‣ 43,592 Police officers, public prosecutors, and community leaders trained in

trafficking awareness

To enable our work to not only be maintained but also expand, we are in the process of building a new fundraising team. We are seeking to recruit the very best people to help us fulfil our ambitious plans.

Overview of the role…

We’re looking for a brilliant digital manager, to develop our online presence and build our relationship with new and existing supporters. This is initially a part time role (3 days per week). If you’re successful, you’ll be:

‣ Strategic - it’ll be your job to develop our online strategy. We’ve historically been a little shy online - it’ll be your job to get us out there, while balancing the need to protect our work, staff and the survivors of modern day slavery with whom we are working

‣ Highly creative - you’ll be the sort of person who makes things look beautiful, thinks outside the box, is able to capture people’s imagination and turn great ideas into reality

‣ Passionate - we’re looking for people who are passionate about the issue of modern day slavery.

‣ An outstanding communicator - you’ll be able to describe what we do efficiently and effectively. Great with short form written communication, you’ll be able to get people’s attention quickly and turn that attention into action

‣ Technically savvy - you’ll know your way around Adobe Suite programmes, have no problem creating new web pages on our Wordpress based site or developing supporter journeys on platforms such as Mailchimp. We’d guess you’re more Mac than PC!

‣ Willing to roll up your sleeves - there’s lots to be done and you won’t be afraid of hard work, including at times during anti-social hours. A team player, committed to making things work and helping get everything in place to do so

‣ Someone who takes the initiative - we’re looking for a self-starter, go getter, ambitious type. You'll propose solutions, not focus on the problems

‣ Driven by outcomes - you’ll be inspired and motivated to increase awareness of Justice and Care, traffic to our site, sign ups in terms of new names on our database and generating new income for our work

Let’s get into the detail…

Purpose of team:

The Global Fundraising team, which we’re in the process of developing and expanding, exists to raise financial support and awareness for the work of Justice and Care.

Purpose of role:

We’ve been a bit backward in coming forward when it comes to developing our online presence - that’s because we’ve always sought to be under the radar. But the time has come to build our digital presence; both to engage new supporters and connect with current ones more effectively. It’ll be your job to help to create our digital strategy and execute it.

Team:

Although you’ll be a one person band when it comes to our digital work, there’s lots of scope for growth - we are ambitious and are looking for someone who matches our desire for growth. You’ll want to develop a brilliant online presence that helps communicate our brand and in doing so shows a good return on investment. You will work closely with the Justice and Care ‘Story teller,’ who will help gather content from the frontline.

Scope of job 

You’ll take control of all of our online activity including our website, social media accounts and communication channels such as SMS messaging and WhatsApp. You will be responsible for: ‣ Developing a digital strategy to engage new supporters and connect with current

ones more effectively ‣ Creating and overseeing a great digitally based supporter journey ‣ Building our online presence in a way that counts with key fundraising audiences ‣ Putting together brilliant content - from tweets that go viral to crowdfunding

initiatives that bring in cash ‣ Product campaigns - we’ve developed some new and exciting online digital

products, you’ll help get them to market

Duties and Key Responsibilities

Strategy

‣ Working with the Director of Global Fundraising design a great digital strategy to engage new supporters and connect with current ones more effectively

‣ Implement the strategy to achieve agreed objectives ‣ Work with others across the organisation to ensure that your work delivers a strong

return on investment ‣ Maintain an external market focus to ensure good understanding of market trends

and forces that will inform digital marketing and fundraising strategies going forward

‣ Develop business cases as and when appropriate to seek further investment to grow our digital presence

Content development and management

‣ Creation of media for use in online communications and campaigns, including social, e.g. video, photography.

‣ Setup of online advertising on Google networks and native advertising networks ‣ Deliver promotional campaigns across digital channels ‣ Oversee content production and develop regular publishing schedule for social

media, ensuring it is timely, relevant, and fits strategy and aims towards objectives

‣ Manage social media tools and identify appropriate social media management platforms

‣ Lead on campaign planning and communications scheduling, working with project managers to ensure online promotions maximise exposure, are well targeted, timed and delivered, and form part of streamlined campaign user journeys

‣ Consistently grow social media channels in line with individual channel strategy and report regularly on the progress of growth through analytic insight.

‣ Oversee social media advertising on existing and new networks, leading on promotional messaging, timing, testing and targeting

‣ Continually develop channel strategies that are outworked through ongoing and campaign communications

‣ Provide creative direction in line with Justice and Care’s brand guidelines and channel strategies for all social communications

‣ Coordinate quick response via social to individual enquiries and mentions - including overseeing and contributing to an out-of-hours rota for key accounts

Products

‣ Responsibility for a small number of digitally based products aimed specifically at gaining new supporters of Justice and Care

‣ As new supporters give, using online mechanisms, develop and implement an outstanding digitally based supporter journey

Reporting

‣ Ensure systems are effectively supporting team activity in being able to receive, process and track donations and development of relationships, providing recommendations as required

‣ Ensure that our supporter database is kept up to date ‣ Create regular reports that accurately reflect donor activity and performance with

analysis, identification of root causes and proposed actions ‣ Ensure forecasting occurs monthly to provide the Executive Team with clear visibility

of whether key investor fundraising is on budget ‣ Highlight risks and opportunities against the agreed budget ‣ Ensure the forecasting approach is robust with clear visibility of confidence levels ‣ Provide visibility of income restrictions to enable the organisation to manage the

unrestricted expenditure available to the organisation

Research and specialist advice

‣ Keep ahead of promotional, social, technological, design and editorial developments in social media in order to:

‣ Advise on advances and opportunities in social media technology ‣ Provide consultancy for content creators (i.e. copy/photography/video) to improve

engagement and viral potential of content

Other

‣ Provide a level of oversight of the Justice and Care brand across the organisation - to ensure that all external collateral is consistent with our brand guidelines and we communicate an an organisation with one voice

‣ To liaise and collaborate with others in the organisation as necessary, particularly colleagues across the fundraising teams

‣ Undertake other tasks as necessary to contribute to the Team and Fundraising overall objectives

It’s worth noting, this job description is not exhaustive. It merely acts as a guide particularly as this is a new role it may be amended to meet the changing requirements of the charity at any time after discussion with the post holder.

Salary: Subject to experience, but up to £32,500 FTE

Person specification 

Essential We’d love…

Qualifications Degree or equivalent

Experience  Managing and developing social media accounts and strategy for an organisation or company

Experience within the charity sector

Experience in developing an online strategy - whether for a whole organisation or a specific campaign

Experience in working in a cross-cultural setting

Planning, running and reporting social media campaigns

Managing online advertising campaigns on Google and other networks

Management of social media advertising campaigns

Experience of developing and managing communications and development of new initiatives

Copywriting and content creation for social media

Travel within the ‘developing world’

Working with suppliers of graphic/visual material and other creatives

Social media monitoring for organisations/campaigns

Working with website CMS Strong experience of working with Wordpress

Monitoring/reporting website engagement within Google analytics

Video management on platforms such as Vimeo and YouTube

Skills/Abilities Ability to organise and make things happen

Project Management skills

Copywriting for social media and digital platforms

Video editing software e.g. Premier Pro

Design/visual awareness, including experience working with Photoshop

Aware of latest social media trends and innovations

Personal Qualities Desire and ability to deliver targets/outcomes

Passionate to whatever you can to combat modern day slavery

Adaptable – with a desire to learn and pioneer

Love working as part of a team

Results driven and a self starter

Listening Skills

Willingness to work anti-social hours

Great communicator

Essential We’d love…