Imagine more

“ Marketers are no longer solely responsible for the distribution of messaging. They are responsible for the entire journey, from the initial touch to the win-back process and everything in between.

TheChiefMarketingOfficeristhenewCustomerJourneyOfficer.” †

† Ref: Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations Deloitte Consulting LLP & Salesforce 2014

Digital Logic can help marketing leaders deliver on the top 5 expectations of their roles today:

Take On Top-Line Growth

Own the Customer

Experience

Dig into Data-Based

Insights

Operate in

Realtime

Master the Metrics that

Matter

Are you a customer centric business?

How well do you really know your customers?

Customers expect you to understand who they are and connect with them on a highly personal level. Without a unified view of each customer, it is extremely difficult – we’d argue impossible – to reinvent how you do business.

Can you pin-point your customers’ engagement along their journey within your business?

“Wecandeliverintegrateddatain 12weeks,usingmarketleadingtools.

ThekeytodeliveringRemarkableCustomerJourneysiseffectivelyusingyourdata. Weassistourclientstoconsolidatetheirdatabyprogressivelymergingallsourcesofinformationavailableintransactionalandengagementdatabases,cleansing andnormalisingittocreateasinglecustomerview.”

WecanhelpyouachieveaSingleCustomerView.

Wecancreateanindividualcustomerjourneyforeverycustomerinyourdatabase.

It’s not enough to just know your customers. You need to know where a customer is in his or her journey with your business.

Are they a customer? Are they a former customer? Have they downloaded your app? A highly relevant and timely personalised customer journey is what every marketer wants to accomplish. This is impossible without mapping out all various customer journeys and knowing where your customers are in that journey.

“Aremarkablecustomerjourneybegins withdata.Byunderstandingandconstantlyupdatingyourcustomer’sactivityandallowingthemtoentertheirpreferences,wecanhelpyoudeveloptargetedcreativeacrossmultiplesegmentsatanindividuallevel.

UsingSalesforceMarketingCloudJourneyBuilderorAutomationStudio,wecanautomatetherightmessage,throughtherightchannel,attherighttimetogrowshareofwalletandbuildlifetimerelationships.”

Do you know where your customers are in their journey?

Do you know how your customer wants to engage with you?Email? SMS? Print? Web? Social? Multi-channel?

Today’s customer is becoming far more discerning. Bombarded with emails, SMS, catalogues, advertising and every other form of communication, they are more selective about how they are approached. They take decisive action to avoid clutter. In a moment, they can select delete with the message unread, or unsubscribe and it’s all over.

It has never been more important to send the right message to the right people, at the right time, through the right channel.

“Wecandevelopautomated,individualandone-to-onepersonalisedcustomerjourneysbasedontheirchoices,throughmultiplechannelsseamlesslythroughSalesforceMarketingCloudandPrintid™–afullyintegrateddirectmailapplicationdevelopedbyDigitalLogic.”

Wecandevelopautomated,individualandone-to-onepersonalisedcustomerjourneysbasedontheirchoicesandbehaviour.

Wecanhelpyoudeveloptheplanand executeitforyouorwithyou.

Map out highly personalised customer journeys.

Once you have the first two questions answered, focus on a plan to map out highly personalised customer journeys. You need to have the organisational structure, content and strategy to execute optimised and personalised content across every channel and every device.

“Oursolutionconsultantscanworkwithyoufromdevelopmentofbrieftocampaigndelivery,analyticsandongoingenhancements.Wecanhelpyoupredictyourcustomer’snextmove,soyoucananticipatetheirneedsandincreasemessagerelevance.”

Do you have a strategy to move customers along in their journey?

“Today’sconsumersnolongercareabout wheretheyareorwhatdevicetheyareusingwheninteractingwithabrand,as58%ofMillennialsexpecttoengagewithacompanywhenevertheychooseandviawhichever channeltheywant.” *

* Ref: www.cmocouncil.org

How you measure business impact should be directly tied to customer journeys.

You should be able to see, at every given moment, where any one customer is in his or her journey and, in aggregate, how many customers are in various places in the journey.

Marketers who embrace this new concept and envision themselves as CustomerJourneyOfficers will thrive and be rewarded.

“Wecanhelpyoudevelopcompetitiveadvantagebyincreasingtheimpactanddeliverabilityofyourmessages,comparingyouropens,clickthroughs,sitevisitsandmorewithyourcompetitor’sperformance.”

Are you able to measure the impact on your business?

“52%ofover-performerssaythattheir organisationsleverageddataandanalytics toimprovemarketingeffectivenesscompared tojust35%ofunder-performers.”

* Ref: www.cmocouncil.org

Wecanpredict,evidenceandenhanceyoursuccesswithrelevantreportingandanalyticsinrealtime.

About usDigital Logic is Australia’s leader in specialist marketing services and innovators of the first seamless, integrated multi-channel platform solution with Printid™.

We build solutions that take a 360º customer view to drive acquisition while enhancing value growth using a combination of retention and expansion tools and strategies.

Leveraging our expertise and partnership with Salesforce Marketing Cloud, along with our knowledge, analytics, business and customer intelligence, we create a series of interactions that cut across the customer journey to deliver direct, personalised

customer communication experiences that build lasting brand loyalty.

Maintaining a single customer view, Digital Logic automates the delivery of these highly relevant and targeted one-to-one communications through the most appropriate channels to reach each recipient at the right time, through the right media and device.

Directing personalised email, mobile, social, web, video and print media, we help our clients drive customer engagement, developing valued, life-time relationships.

Agency ServicesSelf-service, full-service or à la carte.

From creative services to specialist technical advice, we’ve got you covered, end-to-end.

Whether you’re a small business looking to run a quick email marketing campaign or a large corporate wanting to review your entire marketing strategy, our suite of services are available in whatever combination you require to suit your needs, goals and budget.

Digital Logic Marketing Solutions Services

[ Marketing strategies

[ Creative direction and design

[ Multi-channel marketing

[ Data integration, cleanse, segmenting, analytics, predictive intelligence and reporting

[ Campaign development and execution

[ Web and digital design

[ Web, mobile and tablet optimisation

[ Personalised video

Marketing & CampaignStrategy

Campaign Creative

Execution

Campaign Production & Automation

Campaign Digital & Print

Launch

Data integration, cleanse &

segmenting

Analysis & Reporting, BI & Predictive Intelligence

AutomatedReal-timeJourneys

Askushowourmethodologiesand

processescanachievegreaterresultsforyour

campaigns.

Remarkable CustomerJourneys

Imagine moreImagine a world where people are communicated with in a way that respects their individuality, while delighting them with information that is personalised, relevant and meaningful to their lives.

Imagine a world where you can run marketing campaigns automatically, intelligently and cohesively from a single platform - not just digital campaigns, but printed campaigns as well.

Imagine the ease of building one to one personalised direct mail creative on your desktop with simple drag, drop and edit tools and instant proofing of a print ready file in optimum postal lodgement sequence.

Now imagine being able to do this from within the Salesforce Marketing Cloud as an automated part of your customer’s journey.

You can.

Completing the customer journey

Visit thePrintid™ website.

Remarkable Customer Journeys

477 Warrigal Road Moorabbin Vic 3189 Australia. T +613 9555 5001 contact.us@digital-logic.com.au www.digital-logic.com.au