Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the...

36
Digital Lifestyle of Connected Nigerians ‘Gbenga Sesan Executive Director, Paradigm Initiative Nigeria www.pinigeria.org

Transcript of Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the...

Page 1: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Digital Lifestyle of Connected Nigerians

‘Gbenga Sesan Executive Director, Paradigm Initiative Nigeria

www.pinigeria.org

Page 2: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 2

Quick fact check…

Population (2010 Est.): 152,217,341•

Youth population (2010 Est.): c. 70%

Median age (2010 Est.): 19.1•

Internet users (Jun. 2010): 43,982,200

Connected mobile phones (Aug. 2010): 80,691,250•

Teledensity (Aug. 2010): 58.52%

Facebook users (Oct. 2010): 2,038,620•

TechMood: Transition from consumer to explorer

Page 3: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 3

The pipes are here!

Page 4: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 4

Digital lifestyle of connected Nigerians

Why the study?•

Hidden Information: Nigeria’s online image masks a lot of deeper information

Business Intelligence: What Nigerian businesses are missing because they don’t know details of digital lifestyles

Policy Development•

Survey Collaboration: PIN and CITAD

2,069 respondents across various groups, –

but all resident in Nigeria

Page 5: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 5

Digital lifestyle of connected Nigerians

Page 6: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 6

Digital lifestyle of connected Nigerians

Page 7: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 7

Digital lifestyle of connected Nigerians

Page 8: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 8

Digital lifestyle of connected Nigerians

Page 9: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 9

Digital lifestyle of connected Nigerians

Page 10: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 10

Digital lifestyle of connected Nigerians

Page 11: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 11

Digital lifestyle of connected Nigerians

Page 12: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 12

Digital lifestyle of connected Nigerians

Page 13: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 13

Digital lifestyle of connected Nigerians

Page 14: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 14

Digital lifestyle of connected Nigerians

Page 15: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 15

Digital lifestyle of connected Nigerians

Page 16: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 16

Digital lifestyle of connected Nigerians

Page 17: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 17

Digital lifestyle of connected Nigerians

Page 18: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 18

Digital lifestyle of connected Nigerians

Page 19: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 19

Digital lifestyle of connected Nigerians

Page 20: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 20

Digital lifestyle of connected Nigerians

Page 21: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 21

Digital lifestyle of connected Nigerians

Page 22: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 22

Digital lifestyle of connected Nigerians

Page 23: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 23

Digital lifestyle of connected Nigerians

Page 24: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 24

Measuring the 2011 electoral mood

Web-based polling for Nigeria’s 2011 elections•

Poll 1: “Young Nigerians and the 2011 Elections”

to gauge youth interest, familiarisation with registration procedure and intention to vote in 2011 elections

Poll 2: “Priority Issues for the 2011 Elections”

to confirm the issues that the electorate would see discussed by candidates

EnoughisEnoughNigeria.com

Page 25: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 25

Young Nigerians and the 2011 Elections

Page 26: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 26

Young Nigerians and the 2011 Elections

Page 27: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 27

Young Nigerians and the 2011 Elections

Page 28: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 28

Young Nigerians and the 2011 Elections

Page 29: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 29

Priority Issues for Nigeria’s 2011 Elections

Page 30: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 30

Priority Issues for Nigeria’s 2011 Elections

Page 31: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 31

Priority Issues for Nigeria’s 2011 Elections

AbujaAbuja

LagosLagos

DiasporaDiaspora

Page 32: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 32

Priority Issues for Nigeria’s 2011 Elections

Page 33: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 33

Priority Issues for Nigeria’s 2011 Elections

Page 34: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 34

Priority Issues for Nigeria’s 2011 Elections

EdoEdoLagosLagos

OgunOgun

OsunOsun

OyoOyo

SokotoSokoto

DeltaDelta

Page 35: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Seite: 35

Priority Issues for Nigeria’s 2011 Elections

Page 36: Digital Lifestyle of Connected Nigerians · Digital lifestyle of connected Nigerians • Why the study? • Hidden Information: Nigeria’s online image masks a lot of deeper information

Digital Lifestyle of Connected Nigerians

‘Gbenga Sesan Executive Director, Paradigm Initiative Nigeria

www.pinigeria.org