DIGITAL LANDSCAPE - P2PI Wall Chart 2017.pdf · companies that helped with this 2017 landscape all...
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A G E N C I E S M E D I A D A T A & I N S I G H T S P R O M O T I O N S E - C O M M E R C E C O N T E N T N A T I V E & I N F L U E N C ER R E A C H R E T A I L M E D I A 3 R D P A R Y M E D I A M E A S U R E M E N T , A T T R I B U T I O N & A N A L Y T I C S D A T A M A N A G E M E N T P L A T F O R M S ( D M P s ) 3 R D P A R TY D A T A & I N S I G H T S O F F E R S & I N C E N T I V E S R E B A T E S , R E WA R D S & L O Y A L T Y S C A L E P R O M O T I O N S I N S I G H T S & AN A L Y T I C S e S T O R E S & P L A T F O R M S (Kroger) P E R S O N A L I Z A T I O N C R E A T I O N & M A N A G E M E N T I N - S T O R E & V I R T U A L T E C H N O L O G I E S DIGITAL SHOPPER MARKETING LANDSCAPE p2pi.org Created and Published by EDITOR’S NOTE Keeping track of the many vendors and services on the digital side of shopper marketing is challenging. Companies constantly come and go through acquisitions; the underlying technologies are dynamic and changeable; every venture believes its special capabilities justify a listing under every category. Chiefmartec.com’s marketing technology chart, for example, now sports 5,000+ logos – it’s overwhelming. To avoid a similar fate, the Institute’s editors, our subject matter experts and the advising executives from almost a dozen CPG companies that helped with this 2017 landscape all recommended that we tighten up. We focused on major players and tried to list them in their primary area of specialization. This isn’t a directory of every conceivable digital vendor and service; it’s a reference doc and conversation starter about this constantly evolving discipline. I expect feedback from companies that believe they were under- represented, so shoot your questions, complaints and suggestions my way – [email protected] – and we’ll update this project at reasonable intervals. A final word of thanks to the folks at Revtrax for their support, and especially Raman Seghal, who burned countless hours and weekends compiling, revising and chasing leads down rabbit holes for us.
Transcript of DIGITAL LANDSCAPE - P2PI Wall Chart 2017.pdf · companies that helped with this 2017 landscape all...
MEAS
UREM
ENT P
LANNING MEDIA SHOP E-COMMERCE DATA INCENTIVES STORE
AGEN
CIES
MEDIA D
ATA PROMOTIONS E-COMMERCE CONTENT
AGEN
CIES
MEDIA D
ATA & INSIGHTS PROMOTIONS E-COMMERCE CONTENT AGEN
CIES
MEDIA D
ATA PROMOTIONS E-COMMERCE CONTENT
NATIVE & INFLUENCER REACH
RETA
IL MEDIA
3RD PARY MED
IA MEASUREMENT,
ATTR
IBUT
ION
& AN
ALYTICS
DATA
M
ANAGEMENT PLATFORMS (DMPs)
3RD PARTY DATA & INSIGHTS
OFFERS & INCENTIVES
REBATES, REWARDS & LOYALT
Y
SCALE PROMOTIONS
INSIGHTS & ANALYTICS
eSTORES & PLATFORMS
(Kroger)
PERSONALIZATION
CREATION & MANAGEMENT
IN-STORE & VIRTUAL TECHNOLOGIES
DIGITAL SHOPPER MARKETINGLANDSCAPE
p2pi.org
Created and Published by
EDITOR’S NOTEKeeping track of the many vendors and services on the digital side of shopper marketing is challenging. Companies constantly come and go through acquisitions; the underlying technologies are dynamic and changeable; every venture believes its special capabilities justify a listing under every category. Chiefmartec.com’s marketing technology chart, for example, now sports 5,000+ logos – it’s overwhelming.
To avoid a similar fate, the Institute’s editors, our subject matter experts and the advising executives from almost a dozen CPG companies that helped with this 2017 landscape all recommended that we tighten up. We focused on major players and tried to list them in their primary area of specialization. This isn’t a directory of every conceivable digital vendor and service; it’s a reference doc and conversation starter about this constantly evolving discipline.
I expect feedback from companies that believe they were under-represented, so shoot your questions, complaints and suggestions my way – [email protected] – and we’ll update this project at reasonable intervals. A final word of thanks to the folks at Revtrax for their support, and especially Raman Seghal, who burned countless hours and weekends compiling, revising and chasing leads down rabbit holes for us.
