Digital Kids Edu 2013: John West, CEO, The Whistle
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Transcript of Digital Kids Edu 2013: John West, CEO, The Whistle
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The Whistle
The Sports Network for the New Generation
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Entertain, inspire and equip the new generation with the critical life skills sports naturally provide:
• Fitness & nutrition
• Math & science
• Self-confidence & teamwork
“Authentic to kids, trusted by parents”
Our mission
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REACH:• Kids on the
screens where they spend 8 hours a day
How do we engage kids today?
LEVERAGE:• Sports = #1
entertainment category
• Pro athletes in a positive context
CHALLENGE & REWARD:• Healthy behaviors• Involvement &
participation
ENGAGE:• Kids• Parents
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Key partners: top Pro and Olympic athletes
PEYTON MANNINGDENVER BRONCOS, NFL
MIA HAMMUSA SOCCER
DEREK JETERNY YANKEES, MLB
KERRI WALSHBEACH VOLLEYBALL
DEMARCUS WAREDALLAS COWBOYS, NFL
TIM WAKEFIELDBOSTON RED SOX, MLB
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Becoming the first youth “voice” across leagues
IN DISCUSSION (projected close):
SIGNED:
(Fall, 2013) (Fall, 2013) (Fall, 2013) (Fall, 2013)
(Fall, 2013)
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1970s
1980s
1990s
today
tomorrow
cable/satellite
disruption
OTT disruption
Technology disruption. Tomorrow’s network = ?
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Our “kid – centered” network
TV shows & VODVideo on Gaming Consoles
Mobile & Tablet Apps
www.thewhistle.com
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The Whistle
The Sports Network for the New Generation