Digital Journeys 2014 - Creating perfect digital journeys: Hari Ghotra case study - Rob Pierre

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The story so far...

Transcript of Digital Journeys 2014 - Creating perfect digital journeys: Hari Ghotra case study - Rob Pierre

  • 1.The story so far...

2. HariGhotra | Thestorysofar... Audience Male Female Child Teenager Adult Assets Websites Apps Videos DisplayBanners HTMLEmail SocialProfiles Infographics Images Channels Display SEO PPC Social Email Video AppStore Devices Mobile Tablet Laptop Desktop SmartTV GamesConsole GoogleGlass Goals Awareness Engagement Acquisition Advocacy 3. HariGhotra | Thestorysofar... 4. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 1,604new visitors 5. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 766emails sent 6. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 7. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 8. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 39subscribers 9. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 572followers 10. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 36followers 11. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 338likes 12. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 23followers 13. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 33followers 14. HariGhotra | Thestorysofar...HariGhotra | Thestorysofar... 1follower 15. HariGhotra | Thestorysofar... Age&Gender 25-34 35-44 45-54 55-64 18-24 65+ 339 39.33% 29.58% 13.69% 10.44% 4.29% 2.67% 255 118 90 37 23 48% 52% 16. HariGhotra | Thestorysofar... Territory 17. HariGhotra | Thestorysofar... Interests TVLovers 6% NewsJunkies 4% SportsFans 4% HomeDecorEnthusiasts 4% Health&FitnessBuffs 3% MovieLovers 5% CookingEnthusiasts 5% Shutterbugs 5% Technophiles 5% TravelBuffs 5% 18. HariGhotra | Thestorysofar... WebsiteBehaviour NewVisitors ReturningVisitors 1,604 AvgPageViews AvgSessionViews 1,073 60% 3.58 2:29 3:39 3.85 40% 19. HariGhotra | Thestorysofar... WebsiteBehaviour CountofSessions SessionDuration (seconds) Visitors PageViews 1 2 3 4 5 6 7 8 9-14 15-25 26-50 51-100 101-200 201+ 0-10 11-30 31-60 61-180 181-600 601-1800 1801 1,604 363 174 93 57 43 32 26 87 86 72 18 2 20 1,410 222 185 362 278 167 53 1,503 587 648 1,788 2,421 1,953 971 5,736 1,465 552 296 271 152 99 158 403 327 270 104 3 35 Visitors PageViews 20. HariGhotra | Thestorysofar... Channels 51% 26% 12% 4% 4% 1,376 714 321 121 117 Social Direct Email Referral Organic Search 21. HariGhotra | Thestorysofar... SocialChannels 81% 16% 1% 0.2% 0.73% 0.63% m.facebook.com 22937% facebook.com 10316% t.co 7111% l.facebook.com 6210% semalt.semalt.com 3916% forums.moneysavingexpert.com335% plus.url.google.com 14 2% lm.facebook.com 112% pinterest.com 91% foodily.com 71% Referrals 22. HariGhotra | Thestorysofar... Devices mobile 47% 1,263 tablet 14% 364 desktop 39% 1,050 Apple iPhone 887 54% Apple iPad 313 19% Samsung GT-I9300 Galaxy S III 70 4% Samsung GT-I9505 Galaxy S IV 54 3% HTC M7 One 24 1.5% LG Nexus 5 23 1.5% Samsung GT-I9195 Galaxy S4 Mini 21 1% Samsung GT-I8190N Galaxy S III Mini 17 1% MobileDevices 23. HariGhotra | Thestorysofar... WebsiteActivity 26% 4% 10% 4% 3% 2% 33% Website Launch Recipes World Cup Curry Email Lemon Rice Spice Blog Fathers Day 24. HariGhotra | Thestorysofar... WebsiteContent MostPopularPages LandingPages /home/ 1,40114.19% /recipes/ 9839.96% /recipes/mains/ 4924.98% /my-blog/ 3933.98% /about-me/ 3783.83% /my-blog/my-blog-is-born/ 3633.68% /indian-cooking/ 3203.24% /home/ 92434.52% /my-blog/my-blog-is-born/ 27310.20% /recipes/ 2479.23% /my-blog/kids-in-the-kitchen/ 481.79% /recipes/mains/chicken-korma/ 411.53% /recipes/mains/chicken-tikka-masala/35 1.31% /recipes/mains/lamb-madras/ 341.27%