Floriane Brette

Valentine Follin-Arbelet

Mobile application Music

Order

Booking

International fashion news

Offers

W events

W music player

Interactive visit of hotels

Twitter

Starpoint bonus

You Tube

Twitter

Facebook

Plan and book event

Heritage presentation

Mobile application Iphone / Ipad/ Android/ Blackberry / Windows

phone / Mobile web

Ipad application concierge insiders guide

Kitchen cookbook

Twitter / Yout tube / Facebook

Mobile application

Guest reviews

Partner ship brands

Offers

Booking

Bonus starpoints

« Stay in gear » program

Gift card

Offers

Four seasons chief recipes

Free night gain for participating resort

Special promotion

Meeting and events

Partnership

Four season Magazine

Twitter / Facebook / You tube / Google +

W has a wonderful interactive presentation with a huge page full of clear and interesting information.

Intercontinal hotels website also has a niceinteractive presentation thanks amazing picturesbut not as W with different suggestion. They are also focus on mobile application, especially for Ipad.

Four seasons has a interactive presentation withdifferent suggestion but it recovers all the page and do not make easy the use of the website.

Westin website could be more original and should use more pictures. They suggest manyactivities but the websites could be more attractive.

W has numerous ideas of touch points such as

News

W events (good communication)

W music player (choose your playlist)

Interactive visits of the hotel

Complete mobile application (playlist…)

Besides Four season are only focus on numerous and big pictures which didn ’t change these last time. They were no innovative and didn’t think about more interative and original digital IQ.

W hotels website is more than just a bookingengine ! You have everything you need for anydemand and even more than you thought.