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Digital innovation New media ecosystem Jennifer Carroll VP/Digital Outreach.
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Transcript of Digital innovation New media ecosystem Jennifer Carroll VP/Digital Outreach.
Digital innovation New media ecosystem
Jennifer CarrollVP/Digital Outreach
What we doWhat we do
Who We AreWho We Are
Key ObjectivesKey Objectives
UX
Content
Values
Ads
Social
WorkFlow
Create a beautiful user experience for digital news and content consumption
Create a seamless interplay between content at a local and national level
Embrace the values of Gannett that make it a unique organization
Innovate in the area of ad solutions and revenue generation
Inspire the audience to interact with and contribute to the site
Achieve efficient workflow to empower staff to do their best work
• UXGANNETT DIGITAL PLATFORMGANNETT DIGITAL PLATFORM
EnhancementEnhancement
New Digital Publishing ToolsNew Digital Publishing Tools
New Ad ModelNew Ad Model• Clean and uncluttered experience
for user and advertisers
• Efficient day-parting
• IPG Media Lab Custom Research
• Tracked user interaction and brand metrics.
• Advertising is 3x more effective on new site.
• Brands are better remembered.
DevelopmentDevelopment
• Launched December 18th, 2012
• Video view increases – 650%
DevelopmentDevelopment
BROADCAST TABLET APPSBROADCAST TABLET APPS
Innovation RotationInnovation Rotation
Watch again:Sip heard around the worldWatch again:Sip heard around the world
Mobile Publisher of the Year and moreMobile Publisher of the Year and more
USA TODAY is named USA TODAY is named Mobile Publisher of the Mobile Publisher of the YearYear by Mobile Marketer. by Mobile Marketer.
USA TODAY is named USA TODAY is named Mobile Publisher of the Mobile Publisher of the YearYear by Mobile Marketer. by Mobile Marketer.
““.....the new design .the new design integrates ads effectively. integrates ads effectively. They rotate on section They rotate on section fronts and are well-fronts and are well-integrated into story integrated into story pages.pages.””-Poynter-Poynter
““.....the new design .the new design integrates ads effectively. integrates ads effectively. They rotate on section They rotate on section fronts and are well-fronts and are well-integrated into story integrated into story pages.pages.””-Poynter-Poynter ““...USA TODAY appears to have ...USA TODAY appears to have
listened closely to readers and listened closely to readers and advertisers, identifying its core advertisers, identifying its core strengths and refashioning them for strengths and refashioning them for todaytoday’’s fast paced device-owning s fast paced device-owning reader.reader.””
-Mashable-Mashable
““...USA TODAY appears to have ...USA TODAY appears to have listened closely to readers and listened closely to readers and advertisers, identifying its core advertisers, identifying its core strengths and refashioning them for strengths and refashioning them for todaytoday’’s fast paced device-owning s fast paced device-owning reader.reader.””
-Mashable-Mashable
iPad News App RankingiPad News App Ranking
--USAT #1USAT #1-NYT #2-NYT #2-CNN #3-CNN #3
iPad News App RankingiPad News App Ranking
--USAT #1USAT #1-NYT #2-NYT #2-CNN #3-CNN #3