Digital Initiatives

Web Advisory Committee

2012-04-18

Digital Initiatives Team• Director, Digital Initiatives (Eva Grabinski)• Manager, Information Architecture & User

Experience (Chris Carignan)• Manager, Digital Communications & Content

Strategy (Jonathan Woodcock)• Manager, Web Design (Andrea Sweet)• Manager, Social Media & Community

Engagement (Aaron Miller)

User experience (UX) workWork includes• Web design functional specifications• Wireframes & functional screen designs• Sitemaps & user flow charts• Usability test plans, testing, reports• Website analytics tracking & reporting• UX/IA training and support

Web content workWork includes• Web content coordination (project management)• Web content strategies

– Strategic objectives & audience/user needs

• Web writing and editing• Web writing training courses

– Writing, planning, accessibility

Web design workWork includes• Web design style guidelines• Web design mock-ups

– Updates to current design (e.g. content types)– Creation of design for new themes

• Web graphics design (including guidelines)– Buttons (CTAs), infographics, accessibility

• Video and photo editing

Community engagement workWork includes• Social media guidelines• Social media strategy• Social media inventory• Social media communications• Online feedback forms• Social media tools training

Other workWork includes• Web metrics and measuring performance• Maintenance and creation of websites• URLs (short and long) conventions• Audit of current websites and web applications,

and related short-term and long-term planning

New Homepage Status

Program schedule update• About Waterloo website project• uWaterloo Stories website project• Homepage and top-level pages project

About Waterloo WebsiteProject management• Project management plan• Content strategy• Content inventory• Information architecture (navigation)• Content plan

Overall Process Followed1. Prepare project management plan

2. Identify target audiences (visitors to your website)

3. Conduct web content analysis (content audit/inventory)

4. Conduct competitive analysis

5. Define website visitor content requirements

6. Specify area business requirements

7. Plan web information architecture (sitemap/navigation)

8. Prepare website content

9. Obtain required training

10. Create web content update and maintenance plan

SEW: Effective Web Content Planning

Functional Screen Designs Homepage & Related Pages

• Homepage• Homepage with notice• Gateway: Future Students• Gateway: Current Students• Faculties and Academics• Offices and Services