Identity

BRAND Basics

INFLUENCE

DI

GITAL

BRAND

WHY

1

Dallas McMillanDigital Strategist

1Thing

Design, Develop & Deliver

Building your Social Sales Funnel

Be Known for 1 Thing

1THING

Business AuthorityRelationship Narrative Delivery

Design, Develop & Deliver

Building your Social Sales Funnel

BRAND Basics

INFLUENCE

DI

GITAL

BRAND

WHY

1

Business AuthorityRelationship Narrative Delivery

Install Software

Inbound Marketing

Generate Content

TrafficSources

Alliances & Affiliates

Launch & Lead

Domains& Hosting

D I G I T A L

Naming LeadershipFriendsFans +

Followers

UniquePOV

Engage ConversionIdentity Networks Elevation

I N F L U E N C E

Identity

IdentityIn psychology, sociology, and anthropology, identity is a person's

conception and expression of their own (self-identity) and others' individuality or group affiliations (such as national identity and

cultural identity).

BRAND Basics

1

WHY

B R A N D

D I G I T A L

I N F L U E N C E

How do you attract more ideal clients…

1. Know

2. Like

3. Trust

4. Try

5. BuyAnd convert them into buyers?

The Problem

Professionals with high value products and services struggle to attract new clients in the post-digital world

The Problem:

Influential Digitalwww.influential.com.au

Identity is essential for Relationship

Influential Digitalwww.influential.com.au

But now this takes place in an online, social environment

Identity

• Accounts• Profiles• Domains• Social Profiles• Passwords

Naming LeadershipFriendsFans +

Followers

UniquePOV

Engage ConversionIdentity Networks Elevation

I N F L U E N C E