Navigating The “C’s” Of Navigating The “C’s” Of Media Standards:Media Standards:Content, Conduit And ClientContent, Conduit And ClientPatrick GriffisPatrick GriffisDirectorDirectorWorldwide Media Standards and StrategyWorldwide Media Standards and StrategyWindows ClientWindows ClientMicrosoft CorporationMicrosoft Corporation

Digital Convergence Creating Digital Convergence Creating A Digital Media EcosystemA Digital Media Ecosystem The transition to digital infrastructures The transition to digital infrastructures

(phone, TV, cable, DVD, etc.)(phone, TV, cable, DVD, etc.)is acceleratingis accelerating

A billion digital homes are emergingA billion digital homes are emergingon a global basison a global basis Started with CD, Video CD, DVD-Video, Started with CD, Video CD, DVD-Video,

Satellite TVSatellite TV A billion analogue TV households worldwide A billion analogue TV households worldwide

transitioning to digital in the next decadetransitioning to digital in the next decade Mass media drives the home market: TV, Mass media drives the home market: TV,

video, music, games, etc.video, music, games, etc.

Digital Convergence Creating Digital Convergence Creating A Digital Media EcosystemA Digital Media Ecosystem The PC industry will increasingly compete with The PC industry will increasingly compete with

CE industry for consumer dollars as the CE industry for consumer dollars as the distinction of what is “CE” and “PC” blurs withdistinction of what is “CE” and “PC” blurs withthe digital transitionthe digital transition

Consumers want to easily create, use, manage Consumers want to easily create, use, manage and share digital media content across the and share digital media content across the traditional PC/CE boundariestraditional PC/CE boundaries

Media standards often define the ground rules Media standards often define the ground rules for competing in the consumer digital media for competing in the consumer digital media ecosystem particularly where issues of ecosystem particularly where issues of regulated spectrum are involvedregulated spectrum are involved

Media Standards: Pros/ConsMedia Standards: Pros/Cons

Pro’sPro’s Standards help to insure interoperabilityStandards help to insure interoperability Standards reduce the risk (but not necessarily the Standards reduce the risk (but not necessarily the

cost) associated with implementationcost) associated with implementation Standards provide a level playing field fromStandards provide a level playing field from

which to competewhich to compete Standards provide stability over timeStandards provide stability over time Standards help identify patent claims throughStandards help identify patent claims through

public exposurepublic exposure Collaborative development of standardized Collaborative development of standardized

technology provides a way for many companies and technology provides a way for many companies and experts to combine resourcesexperts to combine resources

Media Standards: Pros/ConsMedia Standards: Pros/Cons

Con’sCon’s Standards, especially collaboratively developed Standards, especially collaboratively developed

standards, are slower to marketstandards, are slower to market Collaborative technology development tends to Collaborative technology development tends to

create complex patent issuescreate complex patent issues Collaborative development is driven by economic Collaborative development is driven by economic

and political interests of contributors that may not and political interests of contributors that may not result in the best technical solutionresult in the best technical solution

Standards by their nature freeze technology in timeStandards by their nature freeze technology in time Standards impede innovation in that they create a Standards impede innovation in that they create a

bias toward the status quo and excludebias toward the status quo and excludecompetitive alternativescompetitive alternatives

Media Standards:Media Standards:Why Microsoft CaresWhy Microsoft Cares Media standards are increasingly important as the digital Media standards are increasingly important as the digital

media ecosystem emergesmedia ecosystem emerges Major media standards efforts are global in scope and Major media standards efforts are global in scope and

require international coordinationrequire international coordination Implementation of industry/government endorsed media Implementation of industry/government endorsed media

standards is often required to compete in the standards is often required to compete in the marketplace.marketplace.

Another opportunity to support customers/partners at Another opportunity to support customers/partners at both the technical and business level.both the technical and business level.

Our competitors are increasingly active inOur competitors are increasingly active inmedia standards media standards

Media standards efforts are key in continuing and Media standards efforts are key in continuing and increasing the flow of media content to the PC platform increasing the flow of media content to the PC platform

Media Standards: Media Standards: Why You Should CareWhy You Should Care Standards under development can be an early indicator Standards under development can be an early indicator

of trends in technology and marketsof trends in technology and markets Media standards will create new applications and Media standards will create new applications and

opportunities based on an ecosystem of interoperable opportunities based on an ecosystem of interoperable content and devicescontent and devices

Lack of standards awareness risks wasted development Lack of standards awareness risks wasted development effort on products that fail or require re-engineering effort on products that fail or require re-engineering because they don’t comply with the standards in effect because they don’t comply with the standards in effect when the products go to marketwhen the products go to market

This presentation will review some “trend setting” This presentation will review some “trend setting” media standards that are likely to have a dramatic media standards that are likely to have a dramatic impact on the market and your productsimpact on the market and your products

Media Standards In The Digital Media EcosystemMedia Standards In The Digital Media EcosystemFrom Content Through Conduit To ClientFrom Content Through Conduit To Client

Ecosystem PlayersEcosystem Players - - Content, Infrastructure, ISV/IHV, Government and Content, Infrastructure, ISV/IHV, Government and Consumer ElectronicsConsumer ElectronicsKey leversKey levers – – Media Formats, Distribution, Protection, Access and Media Formats, Distribution, Protection, Access and FunctionalityFunctionality

Media StandardsMedia Standards Defined by key playersDefined by key players Enable key leversEnable key levers

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ConsumerConsumerElectronicsElectronics((e.g. Camerase.g. Cameras)) CableCable

BroadcastBroadcastSatelliteSatelliteIPIPPhysicalPhysical

Creation (Content)Creation (Content)

Delivery/Distribution (Conduit)Delivery/Distribution (Conduit)

Consumption (Client)Consumption (Client)

LegendLegend

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ElectronicsElectronics

Formats and FunctionalityFormats and Functionality

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Protection and AccessProtection and Access

Media Standards Ecosystem Media Standards Ecosystem From Content To ClientFrom Content To Client

A Review Of MajorMedia Standards

Society Of Motion Picture And Society Of Motion Picture And Television Engineers (SMPTE)Television Engineers (SMPTE)

Summary: American National Standards Summary: American National Standards Institute (ANSI)-certified international standards Institute (ANSI)-certified international standards body serving Hollywood and TV broadcasters body serving Hollywood and TV broadcasters for production/post-production applications for production/post-production applications

Status: Major effort underway to standardize Status: Major effort underway to standardize the bit stream syntax for the Windows Media the bit stream syntax for the Windows Media Series 9 Video CodecSeries 9 Video Codec

URL: URL: http://http://www.smpte.orgwww.smpte.org

SMPTE: WMS- 9SMPTE: WMS- 9Video Codec StandardizationVideo Codec Standardization MotivationMotivation

Enable digital video industry to benefit from WM 9 technologiesEnable digital video industry to benefit from WM 9 technologies BenefitsBenefits

Allows independent implementationsAllows independent implementations Market stabilityMarket stability InteroperabilityInteroperability

Status: Work undertaken by SMPTE C24 as “VC-9”Status: Work undertaken by SMPTE C24 as “VC-9” First Working Draft (WD) was submitted to the C24 SMPTE Technical First Working Draft (WD) was submitted to the C24 SMPTE Technical

Committee on September 8, 2003.Committee on September 8, 2003. A second WD was released on October 9, 2003A second WD was released on October 9, 2003 Third WD was released in December and put to ballotThird WD was released in December and put to ballot First ballot indicate need for conformance plan which has added to First ballot indicate need for conformance plan which has added to

work statement. work statement. The work was elevated to Committee Draft (CD) status inThe work was elevated to Committee Draft (CD) status in

March 2004March 2004

DVD ForumDVD Forum SummarySummary

Established in December 1997 to develop the “single, best” DVD Established in December 1997 to develop the “single, best” DVD formats and promote broad acceptance of DVD formats on a formats and promote broad acceptance of DVD formats on a worldwide basis, across entertainment, consumer electronics and IT worldwide basis, across entertainment, consumer electronics and IT industriesindustries

DVD Forum ActivitiesDVD Forum Activities Defines DVD-Video, ROM, R, RW, RAM, Audio, .. (TCG, WGs)Defines DVD-Video, ROM, R, RW, RAM, Audio, .. (TCG, WGs) Creates DVD Format Books Creates DVD Format Books Administers DVD Verification Labs (VPC)Administers DVD Verification Labs (VPC) Conduct worldwide DVD Conference and promotion (PCC)Conduct worldwide DVD Conference and promotion (PCC)

Status: Microsoft has been active in the development of next Status: Microsoft has been active in the development of next generation HD-DVD spec. The Forum has announced plan to have generation HD-DVD spec. The Forum has announced plan to have 3 codecs as required for next generation HD-DVD including VC-9, 3 codecs as required for next generation HD-DVD including VC-9, H.264 (MPEG-4 part 10), & MPEG-2H.264 (MPEG-4 part 10), & MPEG-2

URL: URL: http://http://www.dvdforum.org/forum.shtmlwww.dvdforum.org/forum.shtml

DVD Forum: MembershipDVD Forum: Membership1.1. Hitachi, Ltd.Hitachi, Ltd.2.2. IBM CorporationIBM Corporation3.3. Industrial Technology Research InstituteIndustrial Technology Research Institute4.4. Intel CorporationIntel Corporation5.5. LG Electronics Inc.LG Electronics Inc.6.6. Matsushita Electric Industrial Co., Ltd.Matsushita Electric Industrial Co., Ltd.7.7. Microsoft CorporationMicrosoft Corporation8.8. Mitsubishi Electric CorporationMitsubishi Electric Corporation9.9. NEC CorporationNEC Corporation10.10. Pioneer Corporation Pioneer Corporation 11.11. Royal Philips ElectronicsRoyal Philips Electronics12.12. Samsung Electronics Co., Ltd.Samsung Electronics Co., Ltd.13.13. Sanyo Electric Co., Ltd.Sanyo Electric Co., Ltd.14.14. Sharp CorporationSharp Corporation15.15. Sony CorporationSony Corporation16.16. ThomsonThomson17.17. Time Warner, Inc.Time Warner, Inc.18.18. Toshiba Corporation Toshiba Corporation 19.19. Victor Company of Japan, LimitedVictor Company of Japan, Limited20.20. Walt Disney Pictures and TelevisionWalt Disney Pictures and Television

Steering Committee Steering Committee Member Companies: 20Member Companies: 20

Principal Member Principal Member Companies: 110Companies: 110

Associate Member Associate Member Companies: 115Companies: 115

Total Member Total Member Companies: 225Companies: 225

DVD Forum StructureDVD Forum Structure

TechnicalTechnicalCoordination GroupCoordination Group

(TCG)(TCG)

Working GroupsWorking Groups

General AssemblyGeneral AssemblyPrincipal MembersPrincipal Members

Associate MembersAssociate Members

Verification Policy Verification Policy CommitteeCommittee

(VPC)(VPC)

Secretary OfficeSecretary Office

Membership Policy Membership Policy Committee (MPC)Committee (MPC)

Promotion andPromotion andCommunications Communications

CommitteeCommittee(PCC)(PCC)

Steering CommitteeSteering Committee

Verification Task ForceVerification Task Force

Verification LabsVerification Labs

Technical Working Groups Within Technical Working Groups Within The DVD ForumThe DVD Forum WG-1: To create and maintain Video application specificationsWG-1: To create and maintain Video application specifications WG-2: To create and maintain Physical specifications for DVD WG-2: To create and maintain Physical specifications for DVD

Read-Only disc Read-Only disc WG-3: To create and maintain File System specifications for all kinds of WG-3: To create and maintain File System specifications for all kinds of

DVD discs and File System Implementations for specific applications DVD discs and File System Implementations for specific applications

WG-4: To create and maintain Audio application specificationsWG-4: To create and maintain Audio application specifications WG-5: To create and maintain the physical specificationsWG-5: To create and maintain the physical specifications

for DVD Rewritable disc for DVD Rewritable disc WG-6: To create and maintain the physical specificationsWG-6: To create and maintain the physical specifications

for DVD Recordablefor DVD Recordableand Re-recordable discs and Re-recordable discs

WG-9: To review the proposals by the proponents of copy protectionWG-9: To review the proposals by the proponents of copy protectiontechnologies and make recommendations to TCG.technologies and make recommendations to TCG.

WG-10: To create DVD application format for broadcastingWG-10: To create DVD application format for broadcastingand industrial useand industrial use

WG-11: To study and promote the best technical approach to realize the WG-11: To study and promote the best technical approach to realize the next generation DVD using blue laser diodenext generation DVD using blue laser diode

DVD Forum: New DVD Format DVD Forum: New DVD Format Developments UnderwayDevelopments Underway HD DVDHD DVD

Blue laser ROM, RW, and R (organic dye) physical formatsBlue laser ROM, RW, and R (organic dye) physical formats15 GB per layer ROM, 20 GB per layer RW15 GB per layer ROM, 20 GB per layer RW

High Definition Video Application FormatHigh Definition Video Application Format Can be used on red (DVD) and blue (HD DVD) discsCan be used on red (DVD) and blue (HD DVD) discs New interactive format for authoring, presentation, navigation, etc.New interactive format for authoring, presentation, navigation, etc. Provisions for network access by HD DVD applicationsProvisions for network access by HD DVD applications Advanced content protectionAdvanced content protection Advanced video codecs, including WMV-9 (SMPTE VC-9)Advanced video codecs, including WMV-9 (SMPTE VC-9)

Higher DVD Recording Speeds (4x, 8x, 16x?) Higher DVD Recording Speeds (4x, 8x, 16x?) Multi-format DiscsMulti-format Discs

““DualDisc” with CD Audio on one side, and DVD-Audio on the otherDualDisc” with CD Audio on one side, and DVD-Audio on the other DVD-Audio “Compressed Audio Zone” using WMA PRO, etc.DVD-Audio “Compressed Audio Zone” using WMA PRO, etc.

Advanced Authoring Format (AAF)Advanced Authoring Format (AAF)

Summary: AAF is a file-exchange architecture and compositional Summary: AAF is a file-exchange architecture and compositional metadata standard for the professional media production industry. It metadata standard for the professional media production industry. It enables production sessions in progress to be exported across enables production sessions in progress to be exported across applications and platforms with predictable interoperabilityapplications and platforms with predictable interoperability

Status: Microsoft’s Structured Storage v3 format is specified as the Status: Microsoft’s Structured Storage v3 format is specified as the storage layer in the system. An open-source AAF SDK provides a storage layer in the system. An open-source AAF SDK provides a reference implementation, or systems can be designed to the reference implementation, or systems can be designed to the published spec. Current version (AAF v1.1) is binary, but an XML published spec. Current version (AAF v1.1) is binary, but an XML representation is under developmentrepresentation is under development

A subset of AAF is the Material Exchange Format (MXF), recently A subset of AAF is the Material Exchange Format (MXF), recently standardized as SMPTE 377M. It is intended for transport of standardized as SMPTE 377M. It is intended for transport of finished multimedia productionsfinished multimedia productions

MS support: WM9S plug-ins allow playback of AAF and MXF files MS support: WM9S plug-ins allow playback of AAF and MXF files in WMP. Also, WM9S essence content can be carried in AAF and in WMP. Also, WM9S essence content can be carried in AAF and MXF files MXF files

URL: http://www.aafassociation.orgURL: http://www.aafassociation.org

World Wide Web Consortium (W3C)World Wide Web Consortium (W3C)Timed Text Working GroupTimed Text Working Group Summary: International standards body defining content standards Summary: International standards body defining content standards

including XML, HTML, CSS, DOM, SVG, PNG, etc. for the Internet including XML, HTML, CSS, DOM, SVG, PNG, etc. for the Internet and devicesand devices

W3C-Timed Text Working Group (W3C-TTWG) is defining an XML-W3C-Timed Text Working Group (W3C-TTWG) is defining an XML-based format authoring format for the delivery of timed text with based format authoring format for the delivery of timed text with media, that is text that contains embedded information about when media, that is text that contains embedded information about when to display it. (TT-AF)to display it. (TT-AF)

The TT-AF will be a superset of the features found in most national The TT-AF will be a superset of the features found in most national TV captioning/subtitling systems (608 and 708 in the US, DVB TV captioning/subtitling systems (608 and 708 in the US, DVB Subtitles and World Standard Teletext elsewhere) as well as being Subtitles and World Standard Teletext elsewhere) as well as being convertible into systems such as SAMI (Windows captioning convertible into systems such as SAMI (Windows captioning technology), RealText, and Quicktime/3GPP Timed texttechnology), RealText, and Quicktime/3GPP Timed text

Status: Microsoft participation focused on encouraging wider Status: Microsoft participation focused on encouraging wider adoption and reuse of captioning for improved accessibilityadoption and reuse of captioning for improved accessibilityoptions in Windowsoptions in Windows

URL: http://www.w3c.orgURL: http://www.w3c.org

Digital Video Broadcasting Digital Video Broadcasting (DVB) Project(DVB) Project Summary: The DVB Project is European originated industry/government Summary: The DVB Project is European originated industry/government

consortium with a family of digital broadcast standards for satellite (DVB-S), consortium with a family of digital broadcast standards for satellite (DVB-S), Cable (DVB-C) & Terrestrial (DVB-T), which are being adopted globally. Cable (DVB-C) & Terrestrial (DVB-T), which are being adopted globally. The Multimedia Home Platform (MHP) is the DVB client software The Multimedia Home Platform (MHP) is the DVB client software environment spec approved in 1/2000 environment spec approved in 1/2000 Blends a business environment where commercial requirements precede Blends a business environment where commercial requirements precede

technical specificationstechnical specifications Strong involvement of regulators and standards development organisations is a Strong involvement of regulators and standards development organisations is a

key to DVB successkey to DVB success ““Fast track” development organisation for ETSI and ITU, and potentiallyFast track” development organisation for ETSI and ITU, and potentially

European LawEuropean Law Status: Active participant in the development of DVB-HTML. Major work Status: Active participant in the development of DVB-HTML. Major work

underway in the copy protection area (DVB-CPT) in which Microsoftunderway in the copy protection area (DVB-CPT) in which Microsoftis a active participant is a active participant

URL: URL: http://www.dvb.orghttp://www.dvb.org

Advanced Television Systems Advanced Television Systems Committee (ATSC)Committee (ATSC) Summary: Originally formed to develop and document Summary: Originally formed to develop and document

the US digital terrestrial broadcast standard for the the US digital terrestrial broadcast standard for the Federal Communications Commission (FCC). The ATSC Federal Communications Commission (FCC). The ATSC is an international organization of 200 members that is is an international organization of 200 members that is establishing voluntary technical standards (i.e., not establishing voluntary technical standards (i.e., not ANSI-certified) for advanced television systemsANSI-certified) for advanced television systems

Status: The ATSC is considering the SMPTE VC-9 as a Status: The ATSC is considering the SMPTE VC-9 as a candidate standard for next generation advanced video candidate standard for next generation advanced video codec for the ATSC DTV standardcodec for the ATSC DTV standard

URL: URL: http://http://www.atsc.orgwww.atsc.org

ARIB – Association Of Radio ARIB – Association Of Radio Industries and Businesses (Japan)Industries and Businesses (Japan) Summary: Government authorized industry organization Summary: Government authorized industry organization

with more than 300 members responsible for with more than 300 members responsible for establishing the DTV (including Audio) broadcasting establishing the DTV (including Audio) broadcasting standards for satellite, cable, and terrestrial (Integrated standards for satellite, cable, and terrestrial (Integrated Services Digital Broadcasting (ISDB))Services Digital Broadcasting (ISDB))applications in Japanapplications in Japan

StatusStatus Microsoft has contributed to development of the “Broadcast Microsoft has contributed to development of the “Broadcast

Markup Language” (BML), an XML-based Japanese standard Markup Language” (BML), an XML-based Japanese standard for datacastingfor datacasting

Almost all the of digital broadcasting specifications including a Almost all the of digital broadcasting specifications including a Personal Video Recorder spec specification which is TVAF-Personal Video Recorder spec specification which is TVAF-compatible havecompatible havebeen establishedbeen established

URL: http://www.arib.or.jp/english URL: http://www.arib.or.jp/english

Digital TV BroadcastingDigital TV Broadcasting Digital Audio BroadcastingDigital Audio Broadcasting

BS/CS SatelliteBS/CS Satellite TerrestrialTerrestrial TerrestrialTerrestrial Satellite (2.6GHz)Satellite (2.6GHz)

TransmissionTransmission Digital Broadcasting Digital Broadcasting System for System for

Broadcasting Broadcasting SatelliteSatellite

ARIB STD-B20ARIB STD-B20

Digital Broadcasting Digital Broadcasting Transmission Transmission

System for System for TerrestrialTerrestrial

ARIB STD-B31ARIB STD-B31

Digital Audio Digital Audio Broadcasting for Broadcasting for

TerrestrialTerrestrialARIB STD-B29ARIB STD-B29

Digital Audio Digital Audio Broadcasting for Broadcasting for

Satellite (2.6GHz)Satellite (2.6GHz)ARIB STD-B41ARIB STD-B41

MultiplexingMultiplexing Video and Audio Coding, and Multiplexing for Digital Broadcasting ARIB STD-B32Video and Audio Coding, and Multiplexing for Digital Broadcasting ARIB STD-B32

Program Information for Digital BroadcastingProgram Information for Digital Broadcasting ARIB STD-B10 ARIB STD-B10

Video / Audio CodingVideo / Audio Coding Video and Audio Coding, and Multiplexing for Digital Broadcasting ARIB STD-B32Video and Audio Coding, and Multiplexing for Digital Broadcasting ARIB STD-B32

Data Data BroadcastingBroadcasting

PresentationPresentation Data Coding and Transmission for Digital Broadcasting (BML) ARIB STD-B24Data Coding and Transmission for Digital Broadcasting (BML) ARIB STD-B24

ApplicationApplication Application Execution Engine Platform for Digital BroadcastingApplication Execution Engine Platform for Digital Broadcasting ARIB STD-B23 ARIB STD-B23

Conditional AccessConditional Access Conditional Access for Digital BroadcastingConditional Access for Digital Broadcasting ARIB STD-B25 ARIB STD-B25

Home-Server type BroadcastingHome-Server type Broadcasting Coding, Transmission and Storage method for Home Server-type (PVR) BroadcastingCoding, Transmission and Storage method for Home Server-type (PVR) BroadcastingARIB STD-B38ARIB STD-B38

ReceiverReceiver Receiver for Digital BroadcastingReceiver for Digital BroadcastingARIB STD-B21ARIB STD-B21

Receiver for Terrestrial Receiver for Terrestrial Digital Audio Digital Audio BroadcastingBroadcasting

ARIB STD-B30ARIB STD-B30

Receiver for Satellite Receiver for Satellite Digital Audio Digital Audio BroadcastingBroadcasting

ARIB STD-B42ARIB STD-B42

Operational GuidelinesOperational Guidelines Operational Operational Guidelines for BS / Guidelines for BS /

CS DigitalCS DigitalARIB TR-B15ARIB TR-B15

Operational Operational Guidelines for Guidelines for

TerrestrialTerrestrialARIB TR-B14ARIB TR-B14

Operational Guidelines Operational Guidelines for Terrestrial Digital for Terrestrial Digital

AudioAudioARIB TR-B13ARIB TR-B13

TBDTBD

ARIB Standards For Digital Broadcasting ARIB Standards For Digital Broadcasting

European Telecommunications European Telecommunications Standards Institute (ETSI)Standards Institute (ETSI) Summary: Summary: Set up in 1987 by the newly formed European Union Set up in 1987 by the newly formed European Union

(EU) to standardize technology in the telecom area. (EU) to standardize technology in the telecom area. The ETSI The ETSI unites 786 members from 56 countries inside and outside Europe, unites 786 members from 56 countries inside and outside Europe, and represents administrations, network operators, manufacturers, and represents administrations, network operators, manufacturers, service providers, research bodies and users. service providers, research bodies and users. Develops some of its Develops some of its own standards, but also serves as a formal standards development own standards, but also serves as a formal standards development organization (SDO) for organisations without a formal process like organization (SDO) for organisations without a formal process like Digital Video Broadcasting (DVB), 3GPP, ECMA, TV Anytime, etc.Digital Video Broadcasting (DVB), 3GPP, ECMA, TV Anytime, etc.

Status: Status: Through the ETSI we are 3GPP members. Microsoft Through the ETSI we are 3GPP members. Microsoft standardized CLI compact framework as MExE Classmark 4 in standardized CLI compact framework as MExE Classmark 4 in 3GPP (published as an ETSI standard) last year and participates in 3GPP (published as an ETSI standard) last year and participates in 3GPP and the CODEC work. Microsoft is on the ETSI Board 3GPP and the CODEC work. Microsoft is on the ETSI Board

URL: http://www.etsi.orgURL: http://www.etsi.org

TV Anytime Forum (TVAF)TV Anytime Forum (TVAF)

Summary: Established to set standards and practices Summary: Established to set standards and practices for the Personal Video Recorder (PVR) environment. for the Personal Video Recorder (PVR) environment. MS is a “charter” member. Includes all major PVR MS is a “charter” member. Includes all major PVR players and many others, about 160 companies total. players and many others, about 160 companies total. Strong EBU/DVB support. Issuing specifications on Strong EBU/DVB support. Issuing specifications on System Design, Content Referencing, Metadata andSystem Design, Content Referencing, Metadata andRights Management Rights Management

Status: The first version of the content referencing Status: The first version of the content referencing standards have been submitted to ETSI for adoption. standards have been submitted to ETSI for adoption. Work continues on the rights management issuesWork continues on the rights management issues

URL: http://www.tv-anytime.orgURL: http://www.tv-anytime.org

Digital Home Working Group Digital Home Working Group (DHWG)(DHWG) Summary: Industry organization of leading CE, IT, and Mobile Summary: Industry organization of leading CE, IT, and Mobile

Device companies chartered to create and encourage the rapid, Device companies chartered to create and encourage the rapid, broad and open industry adoption of voluntary guidelines for the broad and open industry adoption of voluntary guidelines for the reliable, high quality, automated interchange of digital media reliable, high quality, automated interchange of digital media content (audio, images, video and related descriptive metadata) content (audio, images, video and related descriptive metadata) among networked devices in the home such as personal among networked devices in the home such as personal computers, consumer electronic devices, and other media source computers, consumer electronic devices, and other media source and rendering devices. Furthermore, encourage development and and rendering devices. Furthermore, encourage development and distribution of products implementing these guidelinesdistribution of products implementing these guidelines

Status: A number of home networking use case scenarios were Status: A number of home networking use case scenarios were defined and Phase1 draft guidelines based on a core set of agreed defined and Phase1 draft guidelines based on a core set of agreed technologies and media formats are in process technologies and media formats are in process

URL: http://www.dhwg.org/homeURL: http://www.dhwg.org/home

Digital Home Working Group (DHWG) Digital Home Working Group (DHWG) ConceptConcept

Digital Media Servers (DMS)Digital Media Servers (DMS)Digital Media Players (DMP)Digital Media Players (DMP)Digital Media Renderers (DMR)Digital Media Renderers (DMR)Control Points (CP)Control Points (CP)Mobile Handheld Devices (MHD)Mobile Handheld Devices (MHD)

Consumers Consumers want their want their devices devices

to work togetherto work together and share contentand share content

Digital Home Working Group (DHWG)Digital Home Working Group (DHWG)MembershipMembership

Board of Directors

100+ Members

Promoter Members

DRM / CP Interoperability DRM / CP Interoperability

IPv6 IPv6

Digital Home Working Group (DHWG) Digital Home Working Group (DHWG) FrameworkFramework

Candidates for DHWG Technologies

Required: Required: JPEG, LPCM, MPEG2JPEG, LPCM, MPEG2

Optional: Optional: GIF, TIFF, AAC, AC-3,GIF, TIFF, AAC, AC-3,ATRAC3plus, MP3, WMA9, MPEG1,ATRAC3plus, MP3, WMA9, MPEG1,MPEG4, WMV9, PNGMPEG4, WMV9, PNG

DRM / CP TechnologiesDRM / CP Technologies

IPIP IPv4IPv4

UPnP ArchitectureUPnP Architecture

EthernetEthernet

UPnP DCP UPnP DCP AVv1 AVv1

HTTPHTTP

DHWG Media Formats

Physical NetworkPhysical Network

Network ProtocolNetwork Protocol

Device DiscoveryDevice Discoveryand Controland Control

Media TransportsMedia Transports

Media FormatsMedia Formats

Digital Rights ManagementDigital Rights ManagementContent ProtectionContent Protection

20052005 2006+2006+

Under Consideration in DHWG

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JPEG2K, MPEG4JPEG2K, MPEG4

Wireless 802.11a/b/gWireless 802.11a/b/g Wireless 802.11e/i Wireless 802.11e/i

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ConclusionsConclusions Major trends in media standards in DVD, DTV, and Digital HomeMajor trends in media standards in DVD, DTV, and Digital Home

Transition to digital infrastructure will accelerate transition toTransition to digital infrastructure will accelerate transition todigital media digital media

Next generation codecs will drive proliferation of media formats in Next generation codecs will drive proliferation of media formats in audio, video, and image. Major focus for Microsoft on completing the audio, video, and image. Major focus for Microsoft on completing the VC-9 standardization efforts in SMPTE VC-9 standardization efforts in SMPTE

Distinction between PC/CE will continue to blur. Major focus for MS is Distinction between PC/CE will continue to blur. Major focus for MS is to build a bridge between the two worlds using media standardsto build a bridge between the two worlds using media standards

DRM/ Copy Protection of digital media as well as interoperability DRM/ Copy Protection of digital media as well as interoperability will be an increasingly important aspect all parts of the content, will be an increasingly important aspect all parts of the content, conduit, client digital media ecosystemconduit, client digital media ecosystem Rights expression language and data dictionaries with be important. Rights expression language and data dictionaries with be important.

Microsoft supports MPEG-21 efforts in this regard.Microsoft supports MPEG-21 efforts in this regard. Interoperability between DRM solutions will be big issueInteroperability between DRM solutions will be big issue

There are exciting opportunities in the new digital media ecosystem There are exciting opportunities in the new digital media ecosystem of devices and applications clustered around Windows PCsof devices and applications clustered around Windows PCs