Digital in Asia
-
Upload
goekhan-mermer -
Category
Documents
-
view
77 -
download
0
Transcript of Digital in Asia
DIGITAL TRANSFORMATIONH O W D I G I T A L T R A N S F O R M A T I O N I S T A K I N G P L A C E I N A P A C
©Boris Kraft
SINGAPORE APRIL 2016 GÖKHAN MERMER, MAGNOLIA INTL.
A N D H O W M A G N O L I A C A N H E L P Y O U
digital transformation
digital transformation
customer experience
operational processes
business models
* Cognizant
APAC STORY APAC is fast becoming the center of digital innovation for the world. With its promise to unlock billions in revenue in the next two years, digital transformation has become a C-level mandate for leaders in the Asia-Pacific region.
* Cognizant
Asia-Pacific’s digital story is all about growth — massive growth. Digital is the key to addressing the wants and needs of current and future online consumers, who will represent half of Asia’s population by 2020, up from one-third today.
* Cognizant
By 2025, today’s fast-changing technologies— including the mobile Internet, the Internet of Things (IoT), cloud technology, 3-D printing and advanced robotics — are expected to lead to 30% GDP growth in Southeast Asia alone, 20% to 30% GDP growth in India, & up to 22% GDP growth in China.
* Cognizant
“Digital first” is the new norm. While 37% of companies are already undergoing digital transformation, 60%+ plan to…
Digital equates to growth. Improving new products and services (63%), increasing revenue (60%) …
Digital means money, period. Going digital could propel revenue growth more than 13% by 2017…
* Cognizant
Digital now! In Asia, rising customer expectations (65%), increased competition (57%) and demanding employees (55%) are compelling companies to start now.
* Cognizant
Business-processes-as-usual is a strategy to lose. Companies are more likely to be disrupted by poor integration across processes than by competitors or customers. The sales/marketing/customer service process (62%) will be most impacted by digital transformation…
* Cognizant
Strong digital leadership will shape the growth agenda. The role of the chief digital officer will become more and more pivotal; 70% of companies surveyed plan to have this role in place over the next two to three years.
http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf
http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf
http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf
NOT FOR REDISTRIBUTION
Mini case studies
Updated 2016-03-10
of customers want their bank
to proactively recommend
products and services that can help them meet
their needs9
6xmore expensive to aquire a new customer than
to retain an existing one6
What Digital Does for Banking and Financial Services
What Digital Does for Banking and Financial Services
Customers now have options that go far beyond the branch to get their financial needs met. Customer analytics help you find ways to deliver more of what they’re looking for, moving from transactions to relationships.
1. Increases customer loyalty
Improved revenues come from truly understanding your customer, then leveraging digital channels to provide personalized upsell and cross-sell offers at the right time and place.
2. Increases wallet share
With more self-service, more mobile options, and more automation, you can make your customers happier while keeping operating costs down in both branches and at corporate headquarters.
3. Reduces operating costs
39%said improving the customer experience should be the highest strategic priority2
Only
37% of brands received good or excellent customer experience scores this year3
2-5%mark
et share
gain is
expected fr
om early
movers in digita
l
transfo
rmatio
n1
51%
cited compliance as a distracting
resource from improving the customer experience7
68%
Online bill pay customers are twice as profitable as the average customer42x
26% of companies have a well- developed strategy in place
for improving the customer experience12
90%of customers trust recommendations from their friends or peer groups
trust the company
advertisements810%
48% of customers are interested in real-time and forward-looking spending analysis tools5
of banking processes are digitized11
20-40%Only
$$
of customers will change banks for a
better mobile experience10
49%
50% of retail bank clients may leave due to the quality of service13
www.tcs.com/Digital-Software-Solutions
18
| Virgin | America
“We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website
HOW DOES MAGNOLIA HELP?
Prioritize adaptability, flexibility & integration
Create a beautiful experience from stock parts
COLLABORAT ION
CONNECTORSCMS
PERSONAL I SAT ION
APPS
U I
TEMPLAT ING
CUSTOMER EXPERIENCE PLATFORM
CONNECTORS
NOT FOR REDISTRIBUTIONUpdated 2016-03-10
Unlimited integrationsBack office
Customer DB Ecommerce Flight status Inventory control …
Partner APIs
Reward programs Hotel booking Car rental …
Service APIs
Analytics Payment processing Geolocation Social properties …
C O N N E C T O R S
Mobile
!
WWW
"App
#Kiosk
$
Magnolia. The easy-to-use platform CMS for enterprise-scale digital experience.
Unlimited touchpoints
•••
Multi-channel
34
Magnolia
MIAMIMADRID
BRÜN (CZ)
SAIGON
BASEL (HQ)
Subsidiaries
Customers by region
74%
EUROPE
15%
NORTH AMERICA
2%
SOUTH AMERICA
2%
MIDDLE EAST
7%
ASIA & PACIFIC
https://twitter.com/gokhan_mermer https://ch.linkedin.com/in/gokhanmermer