Digital Identity: Content Sharing and the Balance of Power
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Transcript of Digital Identity: Content Sharing and the Balance of Power
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Clore Cultural Leader ship !!!!!!!
#cloreleader ship
Digital Identity
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Martin Franklin
• Culture Broadcaster
• Digital Producer
• Serial Innovator
!
@martin_franklin
• Head of Digital
• Creative Director
• Digital Strategist
!
@tashar
Natasha Reynolds
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Digital Landscape
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–Johnny Appleseed
“Type a quote here.”
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–Johnny Appleseed
“Type a quote here.”
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–Martin Franklin
“its not the bums on seats, its the eyeballs on screen.”Where’s The Value?
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Cultural Leader Source of
expert information
Professional YOU
Personal YOU
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Personal You
Individual Audience
Networker Commenter
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Brand You
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Whitham v Club Ltd t/a Ventura 2010
Etiquette
“I think I work in a nursery and I do not mean working
with plants.”
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Professional You
Work Role Advocate Promoter Colleague
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Digital Toolkit
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Google yourself
List your IDs
Tidy up - tone
Control passwords
DIGITAL AUDIT
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–Johnny Appleseed
“Type a quote here.”Title Text
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x x
Amplifiers Be Retweetable
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Please RetweetPlease RT
Neither
0 15 30 45 60
Add links to 3 out of 4 tweets Friday 3-4pm = retweet sweet spot
Negative comments Self referencing
Link Click Through Rate Heat Map
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–Johnny Appleseed
“Type a quote here.”
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Who are you? What is your expertise?
What do you want viewers to do? Main interest or passion? Notable achievements?
Add a touch of you!
Biography
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Future Trends
Near Field Communication (NFC)
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Future Trends
Digital Access
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Future Trends
Online Events
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Martin Franklin
Natasha Reynolds
www.hypermedia.me
www.about.me/natasha.reynolds
FIN
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References• Global Digital Statistics 2014 http://slidesha.re/1dz39dl
• Tweetreach: http://tweetreach.com/
• Twitter profile tips: https://business.twitter.com/perfect-your-profile
• Twitter retweet tips: http://offers.hubspot.com/the-science-of-twitter-free-chapter-download
• Google Alerts: http://www.google.com/alerts
• LinkedIn profile infographic: http://theundercoverrecruiter.com/perfect-linkedin-profile/
• About Me: http://about.me
• Hootsuite: http://hootsuite.com/
• Tweetdeck: https://tweetdeck.twitter.com/
• Forbes top social media influencers: http://www.forbes.com/sites/haydnshaughnessy/2013/04/04/the-top-20-women-social-media-power-influencers/
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References• 3D Scanning: http://www.3d-fossils.ac.uk/home.html
• HTML5 3D (Europe): http://www.3d-coform.eu/
• British Library/UK SoundMap: http://sounds.bl.uk/sound-maps/uk-soundmap
• Ordnance Survey Map/Minecraft: http://www.youtube.com/watch?v=d-op10jN2dE&
• Open Data Institute: http://theodi.org/
• Data transparency, Data Dashboard - : http://creativepeopleplace.info/audit/
• Twitch: http://www.twitch.tv
• Red Bull Battlegrounds https://www.youtube.com/user/RedBulleSport/videos
• Near Field Communication (NFC) http://www.youtube.com/watch?v=6ctlZJpdZlk