Digital Hollywood panel presentation

The Return of the Sponsor: Programming and Brand Integration

Creating Marketing Formats


Omelet works with brands, advertisers and content creators to create new media

marketing formats that can extend content to create ancillary revenue

options or sponsorship opportunities that can better position ideas for greater

revenue opportunities.


A marketing format is a unique creative solution comprised of strategic, yet

entertaining content— original programming, ancillary content,

corresponding advertising, social media, games or unique media.


IDEA DISTRIBUTION+


Begin with the audience and strategy first.

Work to create a strategic framework to address client’s business needs and then

determine the appropriate “media” to execute that vision.


Spend time understanding the consumer to cut through the clutter and connect. Uncovering a

consumer insight should always be the first step in developing a big idea.

•Know and articulate all aspects of a consumer audience•Develop a creative brief•Make the audience an accomplice


Begin with the audience and strategy first.

Work to create a strategic framework to address client’s business needs and then

determine the appropriate “media” to execute that vision.

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Hip Hop Influence

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Then ground the idea with a brand. AND find the right distribution partner for

your audience. Distribution justifies the brand expenditure

and gives you the freedom to entertain.


Brainstorm The Show

http://www.dailymotion.com/video/xaiurf_brainstorm-trailer_shortfilms

Video Analytics

Total Video Views

Views by Publisher

Total views as of Oct. 16th: 1,675,943Growth since last week: 8%


Friends / Fans

Total Fans / Friends as of Oct. 16th: 1,640Growth since last week: 4%Growth since Sept. 4th: 253%


RockShanz

Followers as of Oct. 2nd: 1080Growth since last week: 6%Growth since Sept. 3rd: 83%

Reach as of Oct. 2nd: 3,969 people via 13 tweetsGrowth since last week: -74%Growth since Sept. 3rd: 500%

Exposure as of Oct. 2nd: 6,238 impressionsGrowth since last week: -80%Growth since Sept. 3rd: -55%



Lastly, remember that great content ideas don’t fit nicely into any specific

medium.That is why we are in the business of

giving viewers something unexpected and engaging.


But most importantly remember that all marketers aspire for their brands to be selected by the consumer for their own

personal enjoyment.


Thank You

[email protected](213) 427-6400

mailto:[email protected]

Digital Hollywood panel presentation

Entertainment & Humor

Transcript of Digital Hollywood panel presentation