Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in Indore
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Transcript of Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in Indore
Award WinningComplete Digital Marketing
Training Institute
1 Introduction
2 Training Methodology
3 Program Outline?
4 What you will learn from the course?
5 Program Content?
6 Expert Introduction?
7 Tools that will be covering?
8 Certifications
9 Highlights of Digital Gurukul?
10 What students have to say about us?
11 Reach us.
INDEX
1 - Introduction
You have only 2 options in
Digital world -Adapt it
or
Perish..
- Raj PadhiyarFounder of Digital Gurukul, Award Winning Digital Marketer,
Author, Speaker, Trained 2450+ Professional, Mentored 10+ Startups
Training Methodology
Practical To understand better what you have learnt in theory, you are being delivered practical learning simultaneously by trainers who also share the industry tricks and techniques with you.
Training Process Expert
Beginner
Case Study In Digital Gurukul you work on real and live examples to getyou have the full exposure of the digital marketing industry before you step in to it.
Certificate We provide you with an industry recognized certificate as we have made our brand and have participated in various events. Digital Marketer
By the time you complete your training you have already become a complete digital marketing professional as all your rough edges are being treated during the training it self
Theory To make the base strong, you are being imparted in-depth theory at Digital Gurukul by trainers who are industry leaders and experts having years of experience in Digital Marketing domain.
Assignments To check your progress and the understanding on the subject you are being given regular assignments and this is the way trainers here take away the flaws in you if it’s there.
Evaluation Your regular assessment is donethrough the evaluation of the assignments that are being given to you during the training period. Based on the evaluation you have various doubt clear sessions at Digital Gurukul.
Digital M
arketing Knowledge
Duration for Training
Program Content
Foundation In Digital Marketing - (6 Modules)
Basic Diploma in - (15 Modules)
Advanced Diploma in - (25 Modules)
Master Diploma in - (36 Modules)
Digital Marketing
Digital Marketing
Digital Marketing
1 Internet Marketing - Evolution with Digital Branding & Marketing Mix
2 Search Engine Optimization 3 Email Marketing 4 Search Engine Marketing
5 Digital Consumer Behavior
6 Mobile Marketing & M-Commerce
Foundation In Digital Marketing
(6 Modules)
01
Internet Marketing- Evolution with Digital Branding
& Marketing mix
What is Marketing?
• What is STP & 4 Ps of Marketing
• Understanding Marketing Processes
• Difference between Traditional Marketing,
Internet Marketing & Significance of Digital Branding.
• Inbound and Outbound Marketing
• What is Digital Marketing?
• Understanding Digital Marketing processes
- Increase Visibility
- Visitors Engagement
- Bringing Targeted Traffic
- Lead Conversion
- Retention
- Performance Evaluation
• Digital Marketing Trends to look out for
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02
Search Engine Optimization?
(SEO)
What is Searching & how Search Engine works?
• Major functions of Search Engine
• What are Keywords
• Different types of Keywords
• Tools for Keyword planning
• Understanding Keywords mix
• Google Webmaster : Google Search Engine Consol (GSEC)
• On Page Optimization
• Off Page Optimization
• Local SEO
• Top tools for SEO
• Monitoring SEO process
• Preparing SEO process
- Keyword stuffing
- White, Black & Grey hat SEO
• Track, measure & analyze SEO
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03What is Email Marketing?
• How Email Works?
Types of Email Marketing
• Email Marketing & your Business
• Sending the right Messages with Lifecycle
Marketing in Email Marketing
Contact management & segmentation in
Email Marketing
Components of high performing Email
Email design & Functionality
The essential of Email Deliverability
Developing relationships with Lead Nurturing
Measuring success with Email Analytics
Email Optimization & Testing
• Top Email Marketing tools and How to use them.
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Email Marketing
04
Search Engine Marketing
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What is Search Engine Marketing?
Different types of Search Engine Marketing Activities?
Display Advertising
Banner ads
Rich Media ads
Pop up ads
Contextual Advertising
In Text ads
In page ads
In Image ads
In Video ads
Companies that provide online advertising Solution
Tracking & Measuring ROI of online advertising
Online advertising platforms
arious tools for Search Engine Marketing
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Digital Consumer Behavior
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What is Consumer Behavior
How Digital is changing the Consumer Behavior
Setting Standards on Digital platforms
Customer Engagement
Customer Tolerance
Business Promotion & Customer Behavior
Multi Channel Communication
Process to Identify & Map Digital Consumer Journey
06
Mobile Marketing
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Mobile Marketing Overview
Mobile Marketing & Social Media
Key industry terminology
Creating Mobile website through Word Press
- Advertising on mobile
- Mobile strategy- Segmentation, Targeting and Positioning
- Mobile Marketing Mix
- Content Marketing on mobile
Mobile Marketing Measurement & Analytics
Mobile Marketing Trends
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8 Consumer Information in Digital Age
9 Social Media Marketing
10 Content Marketing
11 Google Adwords
12 Photography & Writing in Digital Age
13 Website Creation Overview
14 Digital & Social Media Trends in 21st Century
15 Digital Story Telling
Inbound Marketing
Basic Diploma in DM
(15 Modules)
07• What is Inbound Marketing?
• Importance of Inbound Marketing in Organizations
• Essential of an Effective Inbound Strategy
• Creating Content with a purpose
• The Fundamentals of Blogging
• Amplifying Content on Social Media
• Enticing clicks with CTA
• Landing page
• Importance of Thank you Page
• Sending the Right Email to Right Person
• The power of SMarketing
• Taking your Sales Process Inbound
• The Pillars of Delight
Inbound Marketing
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Customer Experience Capabilities
• Shopping Tends in Digital World
• Mind map of Customer Journey &
Brand Interaction
Points of Interaction & Consumer
Information
in Digital Age
09Social Media Marketing Overview?
• Understanding connections of Social Media
• How Social Media Change world with Case- studies
• How Social Media is Different mode of Marketing?
- Facebook Marketing
- Twitter Marketing
- Instagram Marketing
- Linkedin Marketing
- Pinterest Marketing
• Practical tools to understand all the Social
Platforms Mentioned above
• Understanding linking of all Social Media & Re-Marketing
Platforms for Marketing purpose
Social Media Management Tools
Case studies of Various Campaigns on Social Media Platforms
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Social Media Marketing
10
• What is Content Marketing
• Importance of Content Marketing
• Objective of Content Marketing
• Various types of Content with practical examples
• Content Marketing strategy building process
• How to write Great Compelling Content
• Keyword research for Content ideas
• Content Optimization for Search Engines
• How to market your Content
• Magnetic Headlines
• 25 unique ways to write Magnetic Headlines
• 51 examples of Magnetic Headlines
• How to increase opt-in Email list with Content
Marketing with examples
• Case study on Content Marketing
Content Marketing
11Google AdWords Overview
• Understanding AdWords account structure
• Overview of Various Ad Centers ie. Bing, Google
• How to Create Search Campaigns on
Tools mentioned above
• Analysis of AdWords Algorithm
• Understanding different types of Bid Strategy
• Types of Ad Extensions
• Understanding Keywords &
Finding relevant Ad groups options
• Creating Ads on Google AdWords
• Creating & Optimizing Search Campaign
• Creating & Optimizing Display Campaign
• Tracking Performance/ Conversion
• How to use Re-marketing on Google AdWords?
• Latest trends in Google Ad Campaigns
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Google AdWords
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• Things to Consider while using Images on
Social Networks to get Maximum Eyeballs
• Basics of Magnetic Content Writing
• Tools for Photography & Writing
Importance of Photography Photography &
Writing in
Digital Age
13
Website Creation
Overview
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What is Website & its Importance
Understanding Brief history of
Website Management & its Components
Website Creation &
Consumer Behavior (A Practical Analysis)
Creation of Wordpress Website
Planning & Conceptualizing Website
(On Wordpress) in our Class & Research Center
Website Planning Process
Website Development Cycle
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Digital &
Social Media
Trends in
21st Century
Analysis of Digital
& Social Media trends
in 21st century using Reputed & Well known
National & International Blogs
i.e. Social Media Examiner,
Jeff Bullas, Neil Patel, Moz etc.
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Digital Story Telling
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• Importance of Story Telling in Social Media
• How to Use Digital Story Telling in Social Media
• Digital Storyline Framework
• 7 Incredible Examples Of Brand Story Telling on
Social Media Ie.Dove, Heinz, Landrover, HTC, Google
What is Story Telling?
16 Digital Display Advertising
17 E-Commerce Marketing
18 Google AdSense & Blogging
19 Affiliate Marketing
20 Google Analytics
21 Influencer Marketing
22 Politics & Social Media (A Detailed Perspective)
23 Video Marketing
24 Live Streaming
25 Customer Relation in Online Environment
Advanced Diplomain Digital Marketing
(25 Modules)
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Digital Display Advertising
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Online Advertisement - An Overview
Types of Online Advertising
PAY Per Click (PPC) Advertising
Banner Ads
Display Advertising
Contextual Advertising
Pop Up Ads
T?racking and Analyzing ROI of Online Ads
Online Advertising Platforms
Online Advertising Tools
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04Google AdWords overview
• Understanding AdWords account structure
• Overview of Various Ad Centreie. Bing, Google
• How to Create Search Campaigns on
tools mentioned above
• Analysis of AdWords Algorithm
• Understanding different types of bid strategy
• Types of ad extensions
• Understanding Keywords &
Finding relevant ad groups options.
• Creating Ads on Google Ad words
• Creating & Optimizing Search Campaign
• Creating & Optimizing Display Campaign
• Tracking performance/ conversion
• How to use Remarketing on Google Ad words?
• Latest trends in Google ad campaign
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Google AdWords
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E-CommerceMarketing
E-Commerce Overview
Top E-Commerce Company Stories
E-Commerce scenario in India
SEO of an E-Commerce Website?
E-Commerce Business Model
E-Commerce vs Market & Retailers
E-Commerce Business Distribution Channels
Create a solid E-Commerce Marketing Strategy
Affiliate Marketing & Your E-Commerce Business
Case studies on E-Commerce Websites
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Google AdSense & Blogging
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What is AdSense?
How AdSense Works?
Types of AdSense
Process to get approved for AdSense
Creating Blog & Content Management
Advertising on Blog
19Overview of Affiliate Marketing?
• How Affiliate Marketing works?
• 3 A's of Affiliate Marketing
• Affiliate Marketing Success Stories
• Affiliate Marketing Industry Structure
• Affiliate Marketing Scope & Scale in India
Types of Affiliate Marketing
• Affiliate Marketing Global Perspective
Secrets of Affiliate Marketing
• Ways & How to do Affiliate Marketing
• Affiliate Marketing – Indian scenario
Affiliate Marketing Agencies in India
• Networking in Affiliate Marketing
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Affiliate Marketing
20
Google Analytics
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Google Analytics Overview
Understanding How Google Analytics works
Google Analytics Glossary
Google Analytics Account Structure
Understanding Google Analytics Insights
Understanding Cookie tracking
Various types of Cookie tracking used by
Google Analytics
Starting with Google Analytics
How to set up Analytics Account
Understanding Goals and Conversions
How to setup Goals?
Understanding Bounce rate & how to reduce It.
Importance of Funnels
How to set up Funnels in Goals
How to integrate AdWords and Analytics Account
Measuring performance of Marketing Campaigns
via Google Analytics
What is Link Tagging
How to set up Link Tagging
Setup Customized Reports
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Influencer Marketing
What is Influencer Marketing with Examples?Effective strategies of Influencer MarketingHow is Influencer Marketing plan is developed?Steps to connect with Key Influencers of
your Industry
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22
Politics & Social Media
(A Detailed Perspective)
Social media & PoliticsCase study on Interesting Political Campaigns
(Loksabha 2014 Election, US Presidential Election 2016)
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Video Marketing
Introduction to Video Marketing
Reasons Why Video Marketing gained
much importance over other platforms?
How to create a Video : Introduction
Video Marketing Strategies
YouTube Marketing
Video SEO
Social Video
E-Commerce Video
Video Marketing Platforms
Video Marketing Case studies
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Live StreamingIntroduction to Live Streaming
Live Streaming & Engagement
Live Streaming Tools
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Customer Relationin Online
Environment
Importance of Customer Relation in
Online Environment
Online Customer Journey
Methods to track & analyze Customer Journey &
Inbound Marketing
Case studies – Customer Relation & Social Media
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Master Diplomain Digital Marketing
(36 Modules)
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27 Online Lead Generation Techniques
28 Ethics & Social Responsibility in Digital Age
29 Online Guerilla Marketing
30 Digital India Campaign & Impact Analysis
31 Online Reputation Management
32 Viral Marketing
33 Freelancing Techniques
34 Digital Campaign Management
35 Digital Marketing Tools
36 Online Customer Acquisition
Integrated Digital Marketing Strategies
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Integrated Digital Marketing
Strategies
Offline vs Online Marketing
Why Integrated Marketing is necessary?
Best Practices of Integrated Marketing
Steps to build Perfect Integrated Marketing Strategies
Case studies of Integrated Digital Marketing Campaigns
– Airtel, OLA, Amazon etc.
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Online Lead Generation
Techniques
Understanding Lead Generation for Business Why Lead Generation is important? Understanding Landing Pages Understanding Thank-you Page Landing pages vs Websites Best practice to create Landing Page and
Thank You Page Practical Exercise for creation of Landing Page Types of Landing Pages Reviewing Landing Pages created by Trainees What is A/B testing How to do A/B testing Selecting Landing Pages after A/B testing Converting Leads into Sales Creating Lead Nurturing Strategy Understand Ultimate strategy to Generate Leads Integrating various Online Marketing Efforts Intense practice on Conversion Chain
CTA - Landing page- Thank you page Creating LIVE Lead Generation Campaign & Analysis
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Ethics & SocialResponsibilitiesin Digital Age
Understanding Digitalisation of Organization
& Changing Responsibilities of Employees
Guidelines on Online Monitoring of Digital Activities
of Employees & Brand Reputation Management
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Online GuerillaMarketing
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What is Guerilla Marketing?
Importance of Guerilla Marketing in Digital age
Online Guerilla Marketing for Business
Guerilla Marketing Case studies
7 Secret tips to do Guerilla Marketing across
Industries & Platforms
30
Digital India Campaign &
Impact Analysis
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What is Digital India Campaign
Vision of Digital India
Key Vision areas of Digital India
9 Important Pillars of Digital India
Challenges, Changes & its impact across Industries
Case Studies of Current Implementation of
Digital India Campaign
31
Online ReputationManagement
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Online Reputation Management Scenario
Why Online Reputation Management has become
Very important in Today’s Time
Understanding ORM scenario in India
12 Online Reputation Management Rules
How to deal/handle with Criticism Online
9 ways to create positive Brand Image Online
Step by Step Guide to overcome Negative
Online Reputation
Understanding Tools for Monitoring Online Reputation
Online Reputation Management Project & Case Study
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Viral Marketing
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Concept - Viral Marketing
Why Viral Marketing? Advantages & Disadvantages
Difference between Viral Marketing & Growth Hacking
Common Viral Marketing Messaging
7 Secrets make anything Viral
Interesting case studies of how Global Companies
are using “Viral Marketing” to reach their
Target Audience.
33
FreelancingTechniques
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How to get Freelancing Projects?
Various Online Platforms to get Freelancing Projects
Important Guide on how to Approach the Client &
get the Project by beating your Competitor
Freelancing & Personal Branding
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Digital CampaignManagement
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Creating & Managing the Live Campaigns
Tools to Manage Online Campaigns
Things to Monitor while Managing Live Campaigns
10 Case Studies on How best Campaigns are created
& Achieved Great Success
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Digital Marketing Tools
• 30+ Different Tools to understand Every aspect
of Digital Marketing Practically
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Online Customer Acquisition
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Customer Acquisition Process
Creating Master plan for Online Customer Acquisition
Customer Acquisition Plan for Startups
ROI & Customer Acquisition Analysis
Case-studies
• Google AdWords Training Course
• Social Media Marketing Course
• Wordpress Website Course
• SEO Course For Housewife
• E-Commerce Website Course
Other Courses (Duration 1 Month)
Tools That We will be Covering
& More...
Certificates that Students will be getting
Features of Digital Gurukul
• ISO 9001:2008 Institute & Recognized by UK Training and Certification Limited
• Extensive Training in 36 Modules of Digital Marketing & Become A Google, Microsoft & Hubspot Certified Professional
• Work on 20+ LIVE Case Studies, 30+ Assignments, 40+ International Tools
• Evening, Weekend and Sunday Batches
• Exhaustive Experienced Trainers and Experts from Industry
• Practical Industry Based Course Curriculum
• Interactive Doubt Session with Mentors
• Exclusive Handmade Notes & FREE Access to our Digital Marketing Library
• Free Wi-Fi
• A/C Classrooms
• One of Its kind - Research Center only for Digital Marketing Projects
• Individual & Group Assignments
• Research Based Internship
• 100% Placement Assistance
We are Award Winning Central India’s First Advanced Digital Marketing Training Institute providing CertifiedCourses Designed and Delivered By Industry Experts with the Practical Approach.
Founder
Digital Gurukul
Raj Padhiyar
·Raj Padhiyar - Founder of Digital Gurukul is an Award winning Digital Marketer & listed in Mumbai's Top 100 Social Media Influencer carries himself with 5+ years of extensive experience in Digital Marketing.
Mastering Digital Marketing from Ireland, Raj Padhiyar has been certified by Globally reputed Organisations such as Google, Hubspot & Microsoft. He has been associated with various companies & Government Organizations. He has Trained More than 2450+ Professionals across Various industries & list is growing day by day. He has written several books on Digital Marketing & his thoughts are regularly published on leading Newspapers & Magazines.
Most Unique thing about his teaching is using innovative teaching methodologies to engage with Students & clearing every doubts (from basic to masters) that makes him probably India's leading Digital Marketing Trainer.
Lead Trainers
Mayank Batra
He is Google & Hubspot certified Digital Marketing trainer having extensive experience of 2 years & trained 500+ students. Considered as Master of Content & Blogging, Mayank Batra has been associated with various Organisationas worldwide to assist In their Digital Marketing strategy.
Viral Soni
Google & Hubspot Certified trainer, Viral Soni has bagged limelight by getting International Internship from USA. His Mastery in Planning, Execution & Implementation of Social Media Marketing Strategy has been acclaimed nationally. He has Conducted 20+ Seminars & Workshops & Extensively trained 500+ Students, Working Professionals, Entrepreneurs.
Our Digital Stars
Saloni Khandelwal Medicaps Institute
Sakshi SabrawalRenaissance College
Shreyans ChandoliyaPrestige Institute of Management
Rakshita MehtaChamelidevi Institute of Technology
Vikas TiwariFreelancer with 10+ Years of experience
Akansha SuranaFreelancer working currently in Dubai
Payal AgrawalBalaji Institute of Management
Sahil IsidoreIMS,DAVV Indore
Hardik KatariyaEmerald Heights
Aditya SharmaManager (Indian Steel Corporation)
Our Digital Stars
Amit Jat Student - IIM Indore
Himansha ShrivastavaStudent (Renaissance College)
Neha Jain (Head - PR Agency -Shabdic Communication)
Priya RawatPrestige Institute of Management
Vinay PatidarAcropolis Institute
(Now own Youtube Channel - The Viral Dose)
Yuvraj Singh ChouhanStudent, Oriental university
Victor Solomon Owner - Alen Branding Corporation
Swany PorwalManager- Cholamandalam Insurance
Kunika SharmaIndore Indira Business School
Yusuf AliMarketing Manager - Sony India
What student has to say about us?
Amit Jat (Student - IIM - Indore)
Digital marketing has become growing trend even in IIMs. .Placement companies irrespective of their industries started demanding student with Digital Marketing skill-set. Not only this - one of my colleague started his own startup & steadily growing his entrepreneurship journey using his online marketing skills. Considering all the things, I have decided to learn Digital Marketing & Digital Gurukul was the obvious choice. Supreme quality with the practical learning & continuous support from Raj Sir. What more student wants?
Digital Gurukul is the best platform where you can grow and expand yourself. It's my personal experience because after joining the class. I noticed the huge changes in myself. I mastered the art of Blogging, Digital Marketing campaigns & understood the art of creating content that get viral amogst targeted audienceThere are lots of things that I have learnt but I can't explain it in few words.
Kunika Sharma (Student - Indore Indira Business School)-
Sakshi Sabarwal (Student - Renaissance College of Commerce)
Don't give a second thought if you really want your career or knowledge to be enhanced in Digital field. The perfect destination for all your digital trainings.
Friendly environment, Practical approach and a lot to learn. You never feel like studying. You are experiencing things here. The "Thinker in Chief" ~ Raj Padhiyar is really a Chief of Thinking.
Akansha Surana (Freelancer now working in Dubai)
One word to describe Digital Gurukul is “Quality” . The pattern of teaching not like other institutes where lectures are monotonous. The use of presentation, videos, demo's and extensive debates on every topic and issue keep it interesting and keep the students updated about everything. It's more of an experience than just a plain course format.
It a best course if one really see a great future in digital marketing. After learning the entire course, I have taken my dad’s business on Digital Platform & now assisting him to generate sales & branding online. This was possible only because of continuous support of Raj sir.
Digital gurukul has a very unique way of teaching where it is fun to learn everything.Raj sir have great sense of humour and they taught us with various examples which makes everything so easy.
Complete Digital Marketing modules with all support whether Free wifi, Research centre, Books & Modules & of course 24X7 support by Raj sir. No doubt - According to me - This is the Best institute not only in Madhya Pradesh but in Entire India.
Aditya Sharma (Branding Manager - Indian Steel Corporation)
Saloni Khandelwal (Student- Medicaps Institute of Management)
Shreyansh Chanodiya (Student - Prestige Institute of Management)
Himansha Shriwastava (Student - Renaissance College of Commerce)
Life @ Digital Gurukul
Facebook – www.facebook.com/OurDigitalGurukulTwitter – www.twitter.com/digital_gurukulInstagram – www.instagram.com/digital_gurukulLinkedin – https://www.linkedin.com/company/digital-gurukulSnapchat- digitalgurukul
Address – FH-449, Scheme No 54, Vijay Nagar, Opp. Meghdoot garden, Indore 452010Contact no – 0731 – 2575230 / 9584831230/ 9022888883Email id – [email protected]
Contact us –
Social media –
Digital is the Future&
We care for your Future. .
