THE DIGITAL GENERATION

“The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’”

-- Don Tapscott, author of Wikinomics, Growing up Digital & Grown Up Digital

1. Who am I?

2. Who are millennials?

3. Emerging technologies

4. Social media in the workplace

5. Applying the NETS standards

6. The future…

ROADMAP

WHO AM I?

Northwestern

Kansas City Royals

Social mediaIrish setters

Technology

Husband

Frien

d

Storyteller

Volunteer

EarlyAdopter

GenY

I GREW UP WITH…

COLLEGE BROUGHT MANY 1STS

1st laptop computer IBM Thinkpad (my dad worked there)

1st e-mail address justin.goldsborough@northwestern.edu

1st Ethernet cable I had never had Internet access 24/7 before

1st AOL buddies A new way to communicate with friends

But most memorable…

1st look at how the Web would change journalism and communication

Print, TV, Radio

Web 1.0Content sharing/

Social media

Today

WHO ARE MILLENNIALS?

http://www.youtube.com/watch?v=EoqiRRMQ0fs

THE DIGITAL GENERATION 30 and under

Been using social media since college or before

Technology trend setters – Older generations adopt technology to stay in touch (Ask me why my 72-year-old stepmom is on Facebook)

They blog, friend and tweet just as they eat, drink and sleep

Future students, employees and customers

“The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’” - Don Tapscott, author of Wikinomics, Growing up Digital and Grown Up Digital

THE MILLENNIAL STUDENT

http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=related

WHO ARE THEY?

Civic

Opportunity driven

Tech-savvyDreamers

Multitasking

Inclusive

Diverse

Confident

Coddled

Overly assertive

Connected

Digital

Source: Clara Miller/Morningstar Communications

MORE MILLENNIALS: NUMBERS

No precise dates for this Gen Most say early 1980s to mid 1990s Also called Gen Y

More than 100 million 1/3 larger than baby boomers

70 percent Millennials that plan to attend college

51 million Entered workforce in Europe in 2008

Sources: Wikipedia, Porter/Novelli Worldwide, BNet

MILLENNIAL MINDSET

Sources: Clara Miller, Morningstar

MORE MILLENNIALS: TECHNOLOGY

MORE MILLENNIALS: SOCIAL MEDIA

THE NETWORKED STUDENT

http://www.youtube.com/watch?v=XwM4ieFOotA

EMERGING TECHNOLOGIES

So, which technologies are emerging? Texting Twitter Facebook YouTube Blogs Cell phones/Applications Research 2.0 Kindle Flip video cameras And content sharing in general

TEXTING 13-17 yr olds sent 436 texts a month in 2007 What a difference two years makes!

EXTREME TEXTING???

http://www.youtube.com/watch?v=3JyGlqZN5EE

TWITTER First of all:

What is it? Why would anyone use it? Why does anyone care what I’m doing?

TWITTER What Twitter is:

A place to find community An online networking event A chance to build your personal brand The place where texting in the classroom actually makes sense

TWITTER STATS 11% of adults use Twitter, update status

Average age of a Twitter users is 31

About 19% of adults 18-24 have used Twitter & about 20% of adults 25-34 have used Twitter

Drops to 10% for 35-44

Less affluent adults use twitter more often Correlates with fact that most “tweeters” trend toward Gen Y

75% of Twitter users connect to the Internet wirelessly

More than 82% have a cell phone and send text messages from it

Sources: Pew Internet study

FACEBOOK

FACEBOOK STATS

YOUTUBE

YOUTUBE STATS

3rd most trafficked site on the Web

2nd most popular search engine Not a search engine

Sources: ComScore, Mike Lundgren (VML) and Brian Solis (FutureWorks)

BLOGS

BLOG STATS

WIRELESS PHONES/APPS Hero devices iPhone (AT&T)

Almost 1.5 billion downloads

Palm Pre (Sprint) More than 1 million

G1 and G2 Android (T-mobile) More than 3 million as of last fall

Blackberry Bold/Tour (Verizon) RIM won’t disclose at this time

ALL ABOUT THE APPS

ANYONE FOR PIZZA?

http://www.youtube.com/watch?v=Ojw8I1CFu-w

RESEARCH 2.0 Slideshare

People upload, view, comment on and share presentations

RESEARCH 2.0 Scribd

White paper social network – share, comment, favorite

KINDLE

http://www.youtube.com/watch?v=dlylkdiF9Mc

KINDLE STATS/USE

FLIP VIDEO CAMERAS

FLIP VIDEO CAMERA VIDEO

http://www.youtube.com/watch?v=AxAIAqM5TVk

CONTENT SHARING

SOCIAL MEDIA IN THE WORKPLACE

WHAT DO COLLEGE PROFS SAY? Nicole Trembley Taught social media class at Drake Meeting expectations: Face-to-face (boomers) vs online (millennials)

Beverly Macy Teaches social media marketing at UCLA Sees need for education of how social media changing workplace Gravity Summit

Barbara Nixon Teaches Making Connections: Facebook & Beyond at Maryland Calls millennials “not as tech savvy as we are led to believe”

KC/IABC student career fair Students get multi-tasking, social media on a personal level only Is an opportunity to teach students how daily social media interaction

can be applied at work

EDELMAN TRUST BAROMETER

What is it?

30-minute telephone survey

4,475 people in 20 countries on five continents

Between November 5 and December 14, 2008

2 demos: 1,075 people 25-34, 3,400 35-64

Images courtesy of www.edelman.com

WHO DO YOU TRUST?

6th

16th 9th

3rd

“THEY” USE SOCIAL MEDIA

10 million total Wikipedia articles

100 million YouTube videos viewed per day

900,000 blog posts per 24 hours

3 million tweets per day

2.6 billion minutes spent on Facebook daily

Source: www.thefuturebuzz.com

Who are they?

SPRINT CARES ABOUT SOCIAL MEDIA

FORD CASE STUDY

Sources: Shel Holtz

UNITED BREAKS GUITARS

http://www.youtube.com/watch?v=5YGc4zOqozo

SOUTHWEST DOESN’T…

http://www.youtube.com/watch?v=u1SMcaVekVE

SPRINT’S SOCIAL MEDIA VISION

Then… Product Dev and WiMAX teams were playing around with

Jive Clearspace as a blog and collaboration platform and were willing to share.

We saw multiple employee communications issues on the horizon that could benefit from dialogue.

First used in small group settings among early adopters/social media advocates.

Launched to the enterprise on May 29, 2008. Began with 50 communities in May 2008.

• Now… 47 percent increase in visits in first six months and still rising

month after month. More than 350 communities, about 770 personal blogs, 310

community blogs, 2,056 blog posts, 1,100 discussion threads. Average of 3,000 visits per day. Now included in overall intranet stack.

EMPLOYEES RESPOND TO SOCIAL MEDIA IABC 2009 Employee Engagement survey

Almost 1,500 respondents Majority from North America, but feedback worldwide Individual contributor to CEO, largest % manager level

Images courtesy www.iabc.com

ACTIVATE BRAND INSIDE OUT In place of “the voice of authority,” they [employees, clients and

partners] demand proof of authenticity … We will need to help the organization empower and enable our people to communicate with one another, to make decisions and to act on their own ideas and opportunities. – The Authentic Enterprise – Arthur W. Page Society

Blur lines between Sprint Space (internal blog) and i-Connect (company-wide intranet), ratchet up activity to drive authenticity and engage key employee influencers:

Activate our brand from the inside out. Make employees active participants in revolutionizing the customer experience

by tapping collective wisdom, acting on what we learn.

Spread optimism at new speeds. Connections at all levels, idea generation, propagate hope. Use employee communications as a key driver of high performance.

Drive confidence in leadership at all levels. Deliver the “why” behind decision-making in a two-way conversation. Demonstrate accountability.

Decrease communications clutter and reach employees in ways they’ve embraced outside of work.

HIGH LEVEL ISSUES

Images courtesy www.iabc.com

Pertinent to all employees Provide “the why” behind decisions Help employees shape their “Sprint story”

OPERATIONAL ISSUES

Pertinent to frontline employees; relevant to all Problems with or questions about device functionality

WEB NINJAS

APPLYING THE NETS STANDARDS

1. Creativity and Innovation

2. Communication and Collaboration

3. Research and Information Fluency

4. Critical Thinking, Problem Solving and Decision Making

5. Digital Citizenship

6. Technology Operations and Concepts

APPLYING THE NETS STANDARDS

1) Creativity and Innovation Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology.

Group

So, what do you think?...

Justin

1. Students develop/storyboard look and functionality for wireless phone application that’s applicable to their class/major, partner with computer science class to create.

2. Video time capsule predicting the how technology will impact learning experience in the future.

APPLYING THE NETS STANDARDS

2) Communication and Collaboration Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others.

Group

So, what do you think?...

Justin

1. Use Google docs wiki to share resources and research on a topic.

2. Students build Facebook group around a certain topic (e.g. Going green) and make connections with students across the country, share tips, ask questions, create call to action (e.g. online petitions).

APPLYING THE NETS STANDARDS

3) Research and Information Fluency Students apply digital tools to gather, evaluate, and use information.

Group

So, what do you think?...

Justin

1. Access Slideshare to review the latest presentations on a certain topic, include applicable info in student presentations and then share those decks on Slideshare.

2. Student search paper, presentation, thesis topics on Twitter, observe conversation, join and ask questions, and reference different SME perspectives as sources in class projects.

APPLYING THE NETS STANDARDS4) Critical Thinking, Problem Solving and

Decision Making Students use critical thinking skills to plan & conduct research, manage projects, solve problems, & make informed decisions using appropriate digital tools & resources.

Group

So, what do you think?...

Justin

1. Access and share timely blogs, news resources and reference materials (e.g. textbooks) all via the Kindle.

2. Use Google blog search, Technorati, Digg and other content search/ranking sites to find most blogs with highest authority rankings, best reputation to use as sources in research.

APPLYING THE NETS STANDARDS

5) Digital Citizenship Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior.

Group

So, what do you think?...

Justin

1. Students monitor the blogosphere – including blogs, Twitter, Facebook, YouTube – and share current events in technology with each other.

2. Research legal blogs on Google blog search, search legal conversations on Twitter, social media policies companies have shared and collaborate on “Student social media and technology policy.”

APPLYING THE NETS STANDARDS

6) Technology Operations and Concepts Students demonstrate a sound understanding of technology concepts, systems, and operations.

Group

So, what do you think?...

Justin

1. Students teaching students video contest. Use Flip video cameras to film demos of “getting started” with social network (e.g. Facebook, LinkedIn) functionality.

2. When professors/guest speakers cover application of technology and/or social media in classroom or workplace, encourage students to live tweet or blog as way to share concepts.

THE FUTURE?

4Gmifi

Google Wave

Mobile

Android

?

MOBILE, MIFI AND 4G

ANDROID

GOOGLE WAVE What would e-mail look like if created today?

http://www.youtube.com/watch?v=Itc4253kjhw

?

Part of being prepared for the future is being prepared to react to the next best thing we didn’t see coming…

Of course you could always ask the students .

THANK YOU… Justin Goldsborough, Social Media Manager Blog:

http://www.justincaseyouwerewondering.x.iabc.com

Twitter: @jgoldsborough www.twitter.com/jgoldsborough

Facebook: http://www.facebook.com/justin.goldsborough

E-mail: justingoldsborough@gmail.com Let’s continue the conversation!