Digital Futures 28 11 08
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Transcript of Digital Futures 28 11 08
www.3stylemedia.com.au | [email protected] | 1300 254 626
The Digital Landscape
www.3stylemedia.com.au | [email protected] | 1300 254 626
Where as the web come from & where to from here?
What’s happening today?
Demystifying Industry Jargon
www.3stylemedia.com.au | [email protected] | 1300 254 626
6,548
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
www.3stylemedia.com.au | [email protected] | 1300 254 626
• Find
• Buy
• Sell
• Communicate
• Entertain
www.3stylemedia.com.au | [email protected] | 1300 254 626
What’s happening today?
www.3stylemedia.com.au | [email protected] | 1300 254 626
100 billion clicks per day
* Stats courtesy of Kevin Kelly www.kk.org
www.3stylemedia.com.au | [email protected] | 1300 254 626
55 trillion links between all the web pages of the world
* Stats courtesy of Kevin Kelly www.kk.org
www.3stylemedia.com.au | [email protected] | 1300 254 626
1 billion PC chips
* Stats courtesy of Kevin Kelly www.kk.org
www.3stylemedia.com.au | [email protected] | 1300 254 626
2 million emails per second
* Stats courtesy of Kevin Kelly www.kk.org
www.3stylemedia.com.au | [email protected] | 1300 254 626
1 million IM’s per second
* Stats courtesy of Kevin Kelly www.kk.org
www.3stylemedia.com.au | [email protected] | 1300 254 626
7 terabytes of data per second
* Stats courtesy of Kevin Kelly www.kk.org
www.3stylemedia.com.au | [email protected] | 1300 254 626
Combined, the web has the equivalent processing power of approx 1 human brain
* Stats courtesy of Kevin Kelly www.kk.org
www.3stylemedia.com.au | [email protected] | 1300 254 626
• 20% of media consumption in Australia happens online
• Only 10% of the advertising & media spend is allocated to digital media
* Stats courtesy of BRW
www.3stylemedia.com.au | [email protected] | 1300 254 626
• $1.8 billion p/yr spent on online advertising in Australia
• $17.9 billion spent on digital services
* Stats courtesy of BRW
www.3stylemedia.com.au | [email protected] | 1300 254 626
• 15.3 million Australians use the internet
• Almost 75% transact (buy / sell) online
• $21 billion spent online
* Stats courtesy http://au.acnielsen.com/news/
www.3stylemedia.com.au | [email protected] | 1300 254 626
Industry Jargon
www.3stylemedia.com.au | [email protected] | 1300 254 626
UVs = Unique VisitorsNumber of unique people (usually identified via a
cookie) that visit your website
www.3stylemedia.com.au | [email protected] | 1300 254 626
CTR = Click Through RateThe ratio of people that click on link to people
who viewed the link.
EG: 100 people view 5 people click
CTR = 5%
www.3stylemedia.com.au | [email protected] | 1300 254 626
CR = Conversion RateThe ratio of people that completed an action to the number
of people exposed to that action.
EG: 100 people visit your website 10 people purchase
CR = 10%
www.3stylemedia.com.au | [email protected] | 1300 254 626
ROI = Return On InvestmentThe return made on your online investment.
EG: Spend $100 on advertising Make $1,000 in gross profit
ROI = 900%
www.3stylemedia.com.au | [email protected] | 1300 254 626
CPM = Cost Per Millennium (thousand)The cost to purchase 1,000 views of your ad.
EG: Purchase 10,000 ad views Costs $100CPM = $10
www.3stylemedia.com.au | [email protected] | 1300 254 626
CPC = Cost Per ClickThe cost to purchase each click on your ad.
EG: Purchase 1,000 clicks Costs $200
CPC = $0.20
www.3stylemedia.com.au | [email protected] | 1300 254 626
CPA = Cost Per AcquisitionThe cost to acquire each new customer.
EG: Spend $1,000 on advertising Acquire 100 new customers
CPA = $10
www.3stylemedia.com.au | [email protected] | 1300 254 626
Thank you
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