Digital Football Platform sales deck

What is Goal.com?A Global Engaged Football Audience

• Founded in 2004, Goal.com is the largest football website in the world:

• 9.34 million Unique Users (comScore – December 2010)

• 15.5 million Unique Users (Google Analytics – December 2010)

• Goal.com is a Top 10 global sports site in terms of Page Views:

• 223 million Page Views (comScore – December 2010)

• 199 million Page Views (Google Analytics – December 2010)

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2,000

4,000

6,000

8,000

10,000

12,000

Global Unique Users (,000): December2010 (comScore Football)

The Goal.com Football NetworkA Local Voice in Every Market

• Goal.com is a global network with a regional focus – covering 22 editions in 15 languages

• Our team of 550+ editors produce more football related content than any other news organisation:

• 70,000+ articles a month• Coverage of leagues in 50 countries• Live MatchCast coverage of 1,500 games a year• Live Scores for over 19,000 games a year• Driving viewership in 195 countries

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5,000,000

10,000,000

15,000,000

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2008 2009 2010

Unprecedented Reach and GrowthGlobal Unique Users

Source: Google Analytics

Football EnthusiastsA fanatical audience

% Visits Per Month: 2010 Average (Google Analytics)

Over 50% of audience view Goal.com more than once per day – with 18% over 201 times per month

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1 times 2 times 3 times 4 times 5 times 6 times 7 times 8 times 9-14 times

15-25 times

26-50 times

51-100 times

100-200 times

201+ times

Fans

Source: Google Analytics

Referrals

Editions

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200,000

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1,000,000

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Dec-09 Nov -10 Nov -10Jan-10

Page Views:

54 million Page Views

(comScore – December 2010)

44.6 million Page Views

(Google Analytics – December 2010)

Unique Users:

2.9 million Unique Users




Europe – December 2010Goal.com is the largest multi-language and multi-regional single football property in Europe

UU: 1,166,896 PV: 10,235,473 UU: 311,521 PV: 2,375,154 UU: 532,349 PV: 5,474,285

UU: 485,300 PV: 3,594,569 UU: 251,453 PV: 1,927,330 UU: 235,701 PV: 1,956,175

Page Views:



Unique Users:

4 million Unique Users


Asia – December 2010Goal.com is one of the largest multi-language and multi-regional single football property in Asia with 5

dedicated editions: Indonesian, South Korea, Japan, Hong Kong and China

UU: 997,972 PV: 23,782,420 UU: 560,229 PV: 5,789,856 UU: 465,431 PV: 17,819,321

UU: 167,355 PV: 3,855,263 UU: 47,715 PV: 766,857

Asia – December 2010Goal.com is one of the largest multi-language and multi-regional single football property in Asia with 5

dedicated editions: Indonesian, South Korea, Japan, Hong Kong and China

Eastern Asia – December 2010

South-Eastern Asia – December 2010

CountryJapanSouth KoreaHong KongChinaTaiwan

CountryIndonesiaMalaysiaSingaporeThailandVietnam

Visits4,182,9741,778,9691,041,241254,907 61,212

Visits4,424,699962,854597,851106,62091,597

Page Views:

13 million Page Views




Unique Users:

735K Unique Users




UK – December 2010UK is the fastest growing Goal.com edition in Europe

UK Competitive LandscapeA leading player in UK sports and football

01,0002,0003,0004,0005,0006,000

Unique Users (,000): December 2010 (comScore Sports - commercial)

0200400600800

1,000

Unique Users (,000): December 2010 (Pure Football - commercial)

Goal.com - BettingContent

• Betting Section

• Live Scores / Match Templates

• Editorial Integration

• Media Promotion

• Betting Proposal

• Goal.com – Company Overview

Betting SectionOverview

• Dedicated Betting Hub on Goal.com with custom design (“invest in knowledge”)

• New range of betting focused content including Betting School for new bettors

• A Prediction Tool allowing readers to predict the score of upcoming matches and view predictions across global fan base for tips

• Betting Company Logos (120x120)

• Links to upcoming games with the best available odds, in addition to links to odds comparison section

• Other Banners: 300x250

Betting SectionTraffic Driving – Goal.com Home Page

• Historically users directed to Betting section via text link

• To maximise awareness and traffic to the new Betting section, the homepage position that was used to promote the World Cup microsite has been utilised

• Home Page features custom widget with today’s games and link to Odds Comparison

• Home Page approximately 30% of Goal.com traffic

Live ScoresOverview

• New Live Scores pages have been developed to build on increased propensity to bet “in play”

• Betting odds have been integrated directly into the Live Scores pages, with our betting partners to feature during and before play

• Where betting odds are available, the “Bet” button is displayed – by clicking on button betting odds are shown

• Banners: 160x200 / 728x90 / 300x250

Match TemplatesContextual Widget

• Match Templates have been re-designed for the 2010/2011 season

• Custom widgets have been integrated with match specific odds in relevant match previews

• Relevant articles are re-written from a betting perspective by specialist staff and odds for betting partners are incorporated

• Previously these articles were written in English only by one core betting editor on the UK and Intl Editions but the betting section and betting articles have now been rolled out to multiple languages to meet the target country requirements of new betting partners

• A single point of contact has been selected in each country to maintain the betting section content and provide betting articles

• Articles will be translated and shared between editions to provide a global view and to maximise the value gained from each editor

• Partners to also receive presence in mixed bookmarker articles

Editorial Integration into betting ArticlesCustom Editorial

• Home Page

– Widget, Skin, 728x90, 300x250

• Article Pages

– Widget, 728x90, 300x250, 160x600

• Team Pages

– 728x90, 300x250

• Live Scores

– 728x90, 160x600, 160x200

• Match Templates

– Widget, 728x90, 300x250, 160x200

• Betting Section

– Skin, 300x250, 120x120

• Run of Site

– 728x90, 300x250, 160x600

(Note: New and/or non-IAB standard banner sizes in blue)

Media PromotionSummary

Media PromotionHome Page Takeovers

MPU (300 x 250)Leaderboard (728 x 90)Skin (1,500 x 750)

MPU (300 x 250)

Leaderboard (728 x 90)

Skyscraper (160 x 600)

Media PromotionRun of Site (IAB Banners)

Betting ProposalOne Country Package Overview

• Optimised for specific country combining:

• Key integrated and contextual assets

• High impact advertising and branding assets

Integrated Assets

Betting Widget Country IP

Odds Comparison Country edition

Articles Country edition

Live Scores Country edition

Email Newsletters Country of registration

Prediction Tool Country edition

Cost €3,000 a month for 12 months recoupable against 40%

revenue share

Media Assets

Asset Targeting Volume CPM(€)

Page Skin Country IP 2.25m 14

Run of site advertising Country IP 6m 1.5

Section specific Country IP 0.3m 2.5

Video Country IP 0.5m 16

€50,000 usable over 12 month period

€85,000 annual investment

Betting ProposalRegional Package Overview

• Optimised for specific continent e.g. Europe or Asia:

• Media Assets can be used to promote brand / acquisition in key target territories

• Integrated assets can drive acquisition and betting turnover across all markets

Integrated Assets

Betting Widget All relevant country Ips

Odds Comparison All relevant editions

Articles All relevant editions

Live Scores All relevant editions

Email Newsletters Countries of registration

Prediction Tool All relevant editions


revenue share

Media Assets


Page Skin Country IP 7m 12

Run of site advertising Country IP 20m 1.25

Section specific Country IP 1m 2

Video Country IP 1.75m 14



• Full global package available across all Goal territories (Ex USA): :

• Utilises the full global reach of Goal.com yet retains local and contextual focus

• Media Assets can be used to promote brand / acquisition in key target territories

• Integrated assets can drive acquisition and betting turnover across all markets

Betting ProposalGlobal Package Overview

Integrated Assets

Betting Widget All relevant Country IPs

Odds Comparison All relevant editions

Articles All relevant editions

Live Scores All relevant editions

Email Newsletters Countries of registration

Prediction Tool All relevant editions


revenue share

Media Assets


Page Skin All relevant IP’s 12m 10

Run of site advertising All relevant IP’s 36m 1

Section specific All relevant IP’s 1.5m 1.5

Video All relevant IP’s 3m 12



Digital Football Platform sales deck

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