The most suitable digital campaign to reach your business objective :A sectorial Approach of performance marketing

15 October 2015Speaker : Marion Min, Country Manager Belgium

CONTENTS

The Kwanko Group

A Sectorial Approach

Your Innovative Digital Campaign

Kwanko GroupKey figures and international footprint

PARIS | LISBON | MADRID | WARSAW | SAO PAULO | HAMBURG | MILAN | ISTANBUL | MEXICO | BRUSSELS

Capitalheld by the founders and partner-directors

€46 M revenue200 team members

26%increasein revenue

€

DIGITAL SALES & LEAD GENERATION

Web campaignsBranding, Traffic, Lead

Generation, CPA campaigns

THEKWANKO GROUPA MAJOR PLAYER IN PERFORMANCE BASED DIGITAL

ADVERTISING

MOBILE ADVERTISING MARKETPLACE

Mobile campaignsBranding, App downloads,

Click-to-call, Drive-to-store

PREMIUM DATABASE MARKETPLACE

Emailing campaignsBig Data, Segmentation,

Geotargeting, Management of ad pressure

TRAFFIC

LEADS

SALES

WHICH OBJECTIVES FOR YOUR CAMPAIGNS?

CPC CPV/CLICKTIME

CPV + CLICK TIME

CPC + CPL CPL CALL BACK

CPC+ CPA MULTIORIGIN

BOOST YOUR SALES

CPA and CPD campaigns

E-MERCHANTS

CPA | Boost your sales and control your ROI

CPA campaigns Over 500 active advertisers All industries

A large publishers ‘network Any publishers’ verticals

Paying all publishers based on their actual value in the purchase process

A dedicated team Defining the acquisition strategy: leverage,

payments, advertising media, pay-outs… Launch and optimize campaigns Regular monitoring and reporting

NATIVE ADS

A WIDE RANGE OF PUBLISHERS

CPC GEOLOC

Offer internet users non-intrusive content

LOW CPCDOUBLE CPC CLICK TO CALL

CPVCPV + CLICKTIME

CPI CPI + Sales/registration… CPI GEOLOC

CPC + CPLCPL M-CALL BACK

CPC + CPA

LOYALTY CLUBS

PROMO CODES

CASHBACK

SOCIAL REWARD

OVERLAY

EMAILING

CONTENT/BLOGS Enjoy the support of opinion leaders for your brand

Access member-only online and offline buyers’ clubs

Incentivize your prospects and boost your sales

Target new customers and develop loyalty among your members

Boost your sales in a fun way

Convert basket “abandoners” into buyers

Reach qualified prospects with tailor-made offers

EMAIL RTG Re-target your visitors/intended buyers by email

SHOPBOTS CPA Advertise your products and gain qualified traffic

CO-REGISTRATION Enrich your database with ultra-qualified prospects

The internet user clicks on a first bannerEditor A is not paid

THE GUARANTEE OF A FAIR PAYMENT OF YOUR EDITORS BASED ON THEIR ACTUAL ADDED-VALUE

by type and chronological position in the conversion chain

MultiOrigin An innovative payment model

1 2 3The internet user sees a second bannerEditor B is not paid

The internet user clicks on a third bannerEditor C gets paid 4

The internet user confirms their saleONLY EDITOR C GETS PAID

WIT

HO

UT

The internet user clicks on a first bannerEditor A gets paid1 2 3The internet user sees a

second bannerEditor B gets paid

The internet user clicks on a third bannerEditor C gets paid 4

The internet user confirms their saleALL OF THE EDITORS GET PAIDW

ITH

Goals: International expansion in 15 countriesCPC / CPL /CPA modelsAcquire mobile trafficTargeted emailing with EmailBidding

Formats: Web banners, mobiles & tablets, newsletters, dedicated emailings, text links, productfeeds, promo codes, sponsored items

Impressions: over 1.5 impressions/ year

Results : over €18 M a year

CPACASES STUDY SPARTOO

Goals: Selling subscriptions to Weight Watchers

Formats: Interstitial and Banner

Impressions: 9.8 million impressions

Results: 80,747 clicksCTR banner: 0.23%CTR interstitial: 9.27%Total sales: 34

TRAFFIC CPC + CPA CASE STUDY WEIGHT WATCHERS

Broadcasting of banners & interstitials on our network The mobile user downloads the app

The mobile user starts the app[downloads counted]

DOWNLOAD | Boost your App ranking

1 2 3

The mobile user clicks on the banner and is redirected to the store

DOWNLOADCASE STUDY ADOPTE UN MEC

Goals: Generate a significant volume of high-quality leads

Payment: CPC + CPDFormats: Banner and interstitial

Result: 10 million impressionsClicks: 88,327 Downloads: 1,137 Validated leads (app purchases): 591 CVR: 52%

Goals: Download the Visit Paris appCPD campaigns – counting when the application opens

Formats: Banner and Interstitial

Impressions: 10.7 Million impressionsin a month

Result: 9,000 natural downloadsCTR: 0.8% Banner - 3.4% interstitial

GEOLOCATED DOWNLOADCASE STUDY RATP

COLLECT QUALIFIED LEADS

CPL campaigns

SERVICE PROVIDERS

LEADS A SOLUTION FOR EVERY NEED

Acquire new customers Enrich your database(new contacts, existing contact qualification)

Click-to-call call center,appointments, lead transmission

Drive-to-store

THE LEADGEN OFFER YOUR TURNKEY CPL CAMPAIGNS

Responsive campaigns delivered by our web designers specialising in performance-based advertising

Email & Landing Page Kits 100% CONVERSION-focused Optimised text/image proportions Optimised code for enhanced deliverability

Management of back-office and transmission of deduplicated leads in real time

Performance analysis in real time (Future mail)

Regular and proactive design updates: Formats popular among publishers A more receptive audience

The entire service is included in the cost per lead.

Goals: Generate a significant volume of high quality leads

Formats: Creating new bannersCreating an optimised and responsive mail kitProducing a landing page that is well thought to optimize the conversion rate

Results: The number of leads was multiplied by 4.5 in 3 monthsThe conversion rate increased by more than 50%

LEADWEB CASE STUDY MUTUELLE CONSEIL

LEADMOBILE CASE STUDY: VOYAGE PRIVE

Goals: Generating a significant volume of high-quality leads

Formats: Banners and interstitials

Impressions : 5 millions Clicks: 32000 Leads: 2000

CLICK-TO-CALLCASE STUDY ORANGE

Goals: Sending qualified leads to the Orange call center for immediate call back

Formats: Banners and interstitials

Call back requests: 5,000

DRIVE TRAFFIC TO YOUR STORES

Mobile-to-store campaigns

RETAILERS

DRIVE-TO-STORE

of mobile searches are geotargeted

of users act after havingchecked some information on their mobile

of mobile users consult theirsmartphone while shopping

MORE EFFECTIVEResults from geolocated campaigns gethigher click rates vs conventional campaigns

Geotargeted impressionsof banners & interstitials on your network

The mobile user isredirectedto the store locator

Drive-to-store | FNAC

1 2

FNAC geolocated campaign

Possibility for the mobile user to go directly to the store

Impressions ofinterstitials on our network

The mobile user arrives on the landing page where he enters his telephone number

The mobile user is given hispromotion code by textmessage and can go to the store

Drive-to-store | Orange

1 2 3

Significant visibility and "ultra" targeted traffic!

REACH YOUR TARGET ANYTIME WITH KWANKO

DRIVE TO STORE

TRAFIC

BRANDING

VISIT

INSTALL

LEAD

SALE

MOBILE MARKETING STRATEGY

CPC GEOLOC

CPM

CPC DOUBLE CPC CLICK TO CALL

CPV CPV + CLICK TIME

CPI CPI + Sales/registration… CPI GEOLOC

CPC + CPL CPL M-CALL BACK

CPC + CPA

ClickTime© CAMPAIGNS

DRIVE QUALITY TRAFFIC

TO YOUR WEBSITE

Clic

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The web internet user clicks on your ad

The web internet user is redirected to your site and browses for a certain time

You only pay for a internet user interested in your offers

From Click to EngagementCPC campaigns based on the time spent on your clients' websites.

Clicktime® |

1 2 3

The guarantee of ultra-qualified

traffic

CLICKTIMEWEB CASE STUDY: M COMME MUTUELLE

Goals: Acquire high quality traffic for the Octobre Rose operations (breast cancer screening)

Formats: IAB banners + text links

Impressions: 1,620,199 impressions

Clicks: 110,856Visits lasting more than 10 secs: 60,022Average CVR: 54%

CLICKTIMEMOBILE CASE STUDY: TOYOTA

Goals: Generate high-quality traffic to the Toyota mobile site and to guarantee a minimum of time spent there

Formats: Interstitials

Impressions: 1.65 million impressions

Clicks: 159,174Visits lasting more than 15 secs: 34,598Average CVR: 22%

RTB EMAILING

Your emailing campaigns in

4 clicks and 5’

AUTOMATIC OPTIMIZATION

SEGMENTATION

SINGLE POINT OF SERVICE

SELF-SERVICE PLATFORM

OPT-IN DATABASES

QUICK EXECUTION

INCREASED REACH

EMAILBIDDING

Join the Email Revolution

Advertisers

JOIN THE EMAIL REVOLUTION

RTB EMAILING!

Self service platform:

Less messages, more performances

EMAILBIDDING

REVOLUTIONARY AND SIMPLE

Your campaign in 4 clicks

• Define your target

• Define your bid

• Preview your creation

• Define your ad pressure / deduplicate with your own database

… and shoot your campaign!

Follow your performances

• A/B test your message

• Track all actions (sales, leads)

• Follow up with real-times statistics

• Manage your budget

KWANKO GROUP

KWANKO: YOUR 360° PARTNER

Dedicated teams of experts

An international footprint

in 18 countries

A long term and innovativepartner

Performance-basedservices

Innovative proprietarytechnology

THEY TRUST US !

THANK YOU!

Marion Min

Country Manager BelgiumKwanko Group

31 rue Dautzenberg1050 Bruxelles

M : +32 6 50 46 91 12 marion.min@kwanko.com