Digital Filipino E Commerce Summit

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Platform2u.com PhilippinesPlatform2u.com Philippines

Sponsor for Digital Filipino Web Awards 2009Sponsor for Digital Filipino Web Awards 2009


Why e-CommerceWhy e-Commerce

• Go GLOBAL with minimum efforts & investments

• Expanding new local market • 24 / 7 business • Access young generation market • Will you caught in ‘Surprise Free Future’?!


4 4

If it is so important, why are there If it is so important, why are there only a few businesses offering only a few businesses offering

their products online? their products online?

What we learned from Digital FilipinoE-Commerce Summit


Logistic/Delivery Challenges


Delivery & Logistic ChallengesDelivery & Logistic Challenges

• Searching of reliable logistic partner• Integration of logistic calculator into your

Shopping Cart • Issues raise from damage of goods during

shipment • Proof of delivery


e-Payment Challenges


E-Payment ChallengesE-Payment Challenges

• 30 days holding period for Online Credit Card transaction by Philippines banks

• High credit card charges • Currency conversion charges for oversea

transaction • High integration fees for local payment

gateway


Initial Investment


Initial InvestmentInitial Investment

• E-Commerce development – in-house or outsource?

• Human resources• Digital marketing investment • Security • Integration with payment gateway and logistic


Trusted Brand Name


Trusted BrandTrusted Brand

• How long it take to build a brand? • Investment in branding strategies• Time & money to build a loyalty customer

group


Expertise / Resources


Resources & Expertise Resources & Expertise

• Get support from different group of expert in different industry

• Expertise in Digital Marketing industry • Full Time/ Part Time?


Some Facts & FigureSome Facts & Figure

• 24million Internet users in Philippines, expect to increase to 40million by Y2012

• More than 70% Internet users below 30 years • Estimated Php4billion market in Y2009 for e-

Commerce • Only 4% Internet users purchase online • US$14bil remitted back to PH in Year 2008


Some Interesting Predictions…Some Interesting Predictions…

• If 40mil internet users by Y2012, and 80% below 30 years old, it will be 32mil internet users below 30 in Y2012

• 32mil = 1/3 of Philippines population • 1% YoY increment of online purchase, Y2012

have 7% internet users purchase online • 2.8mil Internet users purchase online in

Y2012, where 2.24mil is below 30


Questions out of the box Questions out of the box

• How to increase the 7% to 30%, if 80% of internet users going to be 30 Years old

• Can you business neglect this Gen-Y consumers representing 1/3 of Ph population?

• What is your business and marketing strategies for this Gen-Y group, where they spend more time online then ever?


Even more…. Even more….

• Glocalization strategies will penetrate more Internet market then ever, crashing every boundaries

• How local SME/SMIs, Micro entrepreneurs to compete with global players in targeted ads marketspace?

• How to leverage glocalization to be proactive penetration rather than defensive inbound selling?


PH e-CommercePH e-Commerce

• Is going to be excited and interesting market • 40mil users in Y2012, with 32mil is under 30 • US$2bil online transaction by Y2012, possible? • How social e-Commerce will evolve and

convergence e-Commerce take place? • How to use glocalization to proactive?


Contact us todayContact us today

www.SMilDS.COM/PH or Visit us as Facebook – SMILDS Philippines http://www.facebook.com/#/SMilDSPh

Digital Filipino E Commerce Summit

Technology

Transcript of Digital Filipino E Commerce Summit