IC Digital Assets Ltd

You’ve got the instruction, taken the photos,created the

description,designed the brochure ( or your system did) and

the client signs it off. Then you email the new property to

some of your existing prospects, then you telephone them.

Sounds familiar? It should. Every Estate Agent does it.

NOW DEVELOP NEW PROCESSES QUICKLYLet’s say the property gets a couple of

viewings. Let’s say it’s had no second

Viewings. And you know what’s next…

it’s maybe the price ! And now you have

to have “that” conversation.

68% of Google+ Users are Male (Leaderswest)If your product or service is geared towards males, thenGoogle+ is the perfect place to begin nurturing a relationship.I believe that Google+ is being highly undervalued andunderused…it may be time we all take a closer look at Google+and what it means for search, social and traffic to our content.

68% of Consumers Will Seek Out Product ReviewsBEFORE Making a Purchase (Brandpoint)Duh! I do this ALL the time…especially with my addiction toAmazon Prime. Social Proof has ALWAYS been extremelyvaluable to making the sale…but NOW the consumer isseeking out the social proof. One way I utilise this statistic:Upload video testimonials from customers straight toYouTube. Then,re-title them. What can you do to showcaseyour past client’s success when new customers seek outreviews?

71% Of Consumers Receiving A Quick Brand ResponseOn Social Media Would Likely Recommend That Brand ToOthers, Compared To 19% Of Customers Who ReceivedNo Response. (Forbes)Interesting…this Social Media stuff works? ;-) Don’t treatyour social media like a crock pot with a , “set it and forget it”approach. People are successful because they’re consistentlyengaging their audience, statistics like these should motivateALL of us to be more engaging and interactive!

3% of Small Business Advertising Budgets Are Spent InDigital Advertising (AdWeek)Wow. Talk about opportunity. There are two things thatstrike me about this statistic. Small business owners need toset aside an advertising/marketing budget for their business.I think this happens because small business owners viewthemselves as full time marketing machines, which is good,but a budget is still necessary to put all of those good ideasto work.

50% of Pinterest Users Have Children (And 80% of ALLPinterest Users are Women)If your target market is helping Mums accomplish ANY-THING, then your social media focus should be on Pinterest.

There Are More Than 35 Million Selfies Posted OnInstagram (Entrepreneur)…and I’m one of them!! ;-) What can we take awayfrom this statistic? …other than we are all a littlevain? The more you can feature your clients and-prospects on your platform, the greater their retentionwill be. People LOVE seeing themselves featured ormentioned on platforms.

7 Statistics that will make you say Hmmm !

Clients tell their friendsWhen you use a MiniVideo of a client’s property withcool music, it’s memorable, just think how many timesthey will email,post and tweet their property, with yourname on it. Clients love the fact they have a UNIQUEmusic and animated video of their property.

It’s one of the best ways to keep client’s from movingto other agents and most of all they are memorable.

Call me on 0773 3265784 and I’ll run you through how quick it isand what the cost is , or email me for the prices ( less than amonthly subscription to EA)

Well why dont’ you suggest a MiniVideo ?. They look good,they sound good and you can place them all over social mediaas well as on your site.

Expert Agent suggests just putting the URL link in theVirtual Tour slot. As your video is hosted by us, it’ll never slowdown your site. You can have all your properties with anindividual look feel and sound that reflects the personality ofthe property, the area and your future owner.

I’m afraid it’s the price

01565 873 611 m 0773 3265784alan@icdigitalassets.com

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Digital assetsDigital Marketing for Estate Agents