Digital Engineering 2017 MEDIA KIT · Beth Stackpole Analysis, PLM, IoT, Education...

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THOUGHT LEADERSHIP/MARKET EDUCATION ❚ LEAD GENERATION ❚ BRANDING/TRAFFIC DRIVING

2017 MEDIA KITT E C H N O L O GY F O R O P T I M A L E N G I N E E R I N G D E S I G N

Digital Engineering

2 digitaleng.news peerlessmedia.com

From the Editor

EDITORIAL TEAM Jamie J. Gooch

Editorial [email protected]

216-849-6402

Kenneth WongSenior Editor

[email protected]

Jess LulkaAssociate Editor

[email protected], ext. 329

Anthony J. LockwoodEditor-at-Large

[email protected]

Sarah PetrieCopy Editor

[email protected]

CONTRIBUTING EDITORS Tony Abbey

Simulation, [email protected]

Brian AlbrightTesting, CAM, 3D Printing, HPC

[email protected]

Mark ClarksonDesign, Modeling, Rendering

[email protected]

David CohnWorkstations, Virtualization, CAD

[email protected]

Bruce JenkinsOptimization, Simulation

[email protected]

Tom KevanSensors, IoT

[email protected]

Randall NewtonCAD, CAE, IoT, 3D [email protected]

Beth StackpoleAnalysis, PLM, IoT, Education

[email protected]

Pamela J. WatermanAnalysis, Rapid [email protected]

COLUMNISTS Chad Jackson, Lifecycle InsightsAmy Rowell, Rowell Associates

Monica Schnitger, Schnitger Corp.

Welcome to Digital Engineering After 21 years, Desktop Engineering is now Digital Engineering. We’re not changing our mission. We still exist to bring you the latest news and analysis of technology for optimal engineering design. So why the new look and new name?

Because just about everything else has changed since we launched our first issue in September of 1995. The technology used to achieve

optimal engineering design has evolved significantly over the past two decades. The informa-tion in our magazine, newsletters, websites, blogs, webcasts, videos and research reports has naturally evolved to follow it. We are now at a point where complexity and connectivity have made collaboration critical to product design and engineering. The desktop is still part of engi-neering, but it’s the digital thread—the flow of data back and forth throughout the design cycle and product lifecycle—that drives engineering technology today.

Engineering Complex and Connected SystemsThe convergence of mechanical and electronic engineering, coupled with embedded soft-ware, has blown product and system design complexity through the roof. It’s a disruption that many companies see as an opportunity to redefine what it means to be a manufac-turer. And, thanks to the growing popularity of the Internet of Things (IoT) in industrial and consumer products, design complexity shows no signs of slowing.

IoT-driven complexity begins by integrating sensors and communications into products—many of which have been strictly mechanical or unconnected in the past. But that’s just the start. The data coming back from all of those connected products can serve multiple purposes, such as showing how and when products are being used, how they can better work together, and how they’re likely to break. The IoT represents a potential gold mine in real-world use data. When collected, filtered and analyzed, it can help design engineers leap past the reliability of previous iterations and make systems that are even easier to use and maintain. That’s why we’ve been covering the IoT for years and will continue to in 2017 and beyond.

Collaboration is CriticalTo keep pace with the design of complex, connected systems requires engineers from dif-ferent disciplines to work together closely on design, simulation, prototyping and testing. It also requires real-time input from co-workers outside of the engineering department.

That type of collaboration requires a digital thread—a workflow that makes information available in a way that will be embraced by all involved. The thread needs to contain engineering information just as much as it needs information from other stakeholders con-nected to the product lifecycle. It ultimately needs to connect the people who design and engineer products to the people using those products, and vice versa. That’s not an easy goal to achieve. To get there, the digital engineering technologies used to create optimal designs need to be ubiquitous, so they need to be easier to use, affordable for large and small businesses, and plugged into the wider enterprise.

So that’s why we’re changing our name to match our coverage. We’re committed to lead-ing our audience to the technologies they can use to thrive in the midst of digital disrup-tion. You can call it convergence, democratization or the next Industrial Revolution. We call it Digital Engineering.

Jamie GoochEditorial Director

peerlessmedia.com digitaleng.news 3

DE’s Mission

The design engineer is in the center of a never-ending cycle of improvement that relies on the integration of multiple technologies, multi-disciplinary engineering teams, and the collection and dissemination of design, simulation, test and market data. In addition to using the best available technology to optimize each stage of the cycle, a fully optimized workflow enhances communication and collaboration along a digital thread that connects the engineering team, colleagues in other departments, outside partners and ultimately consumers.

DE’s mission is to help design engineering teams discover, evaluate and specify the technologies and processes that shorten the design cycle and enable optimal designs.

DESIGNCYCLE

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Audience Profile

Publisher's Own Data, June 2016

Publisher's Own Data, June 2016

Delivering the Front End Design Engineering Audience Through our Print and Online Media Products

Audience Profile60,000 BPA Qualified Subscribers. 100% Personal Direct Request.

Engineering Functions Performed

37,352 Product or System Design Engineering

28,081 Research and Development

25,616 Testing/Measurement/Quality Inspection

25,902 Engineering Analysis

20,738 Engineering or IT Management

16,986 Industrial Design

15,417 Corporate Management

Designing for These Industries

22,977 Industrial Machinery and Products

18,731 Electronic Products and Equipment

14,308 Research and Development

13,945 Government or Military

13,409 Automotive or Transportation

13,090 Consumer Products

12,517 Power or Energy (Oil, Gas, Electric)

12,330 Communications Systems and Equipment

12,209 Aerospace

11,334 Medical Products and Equipment

10,662 Materials (Metals, Plastics, Chemicals)

8,416 Construction

60,985 Email Newsletter Total Circulation

26,167 Unique Magazine

Circulation

27,152 Unique Email Newsletter Circulation

60,000 Magazine Total

Circulation

September 2016

Why Digital Engineering? P.2

Electromagnetic Simulation P.26

Simulating the Connected Soldier P.36

SMART BATTERY DESIGN P.40REMOTE COMPUTING FOR ENGINEERS P.42CAD TO CAM P.22

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Enter to Win a

3D Print Pack from Stratasys ®

P. 20

Digital Engineering

Driving TowardDigital Twins

P.14

87,152 Total

Unduplicated Reach

33,833 Common Magazine/

Email Newsletter Circulation


Top 5 per Industry

Electronic Products & EquipmentHewlett Packard

Honeywell

IBM

Intel

Seagate Technology

Communications Systems & EquipmentAT&T

Cisco

General Dynamics

Motorola

Verizon Wireless

Industrial Machinery & Products3M Corporation

Caterpillar

General Electric

Parker Hannifin

Rockwell Automation

Automotive or TransportationChrysler

Cummins

Delphi

Ford

General Motors

Consumer Products3M Corporation

Hewlett Packard

IBM

Procter & Gamble

Whirlpool

Medical ProductsAbbot Laboratories

Boston Scientific

Ethicon

Medtronics

Philips Healthcare

Power or EnergyDuke Energy

Entergy

General Electric

Haliburton Energy

Siemens Energy

MaterialsArkema Inc.

BASF Corporation

Dow Chemical

Dupont

International Paper Company

AerospaceBoeing Corporation

Honeywell Aerospace

Lockheed Martin Space Systems

Northrop Grumman

Raytheon Company

Government or MilitaryGeneral Dynamics

Lockheed Martin Corporation

Northrop Grumman

Raytheon Missile Systems

U.S. Army Research Laboratory

Research & DevelopmentBrookhaven National Laboratory

Honeywell

IBM

MIT

Sandia National Laboratory

ConstructionAecom

Bobcat Company

Caterpillar

Johnson Controls

Professional Services Industries

Publisher’s own data, June 2016

Top 5 DE Subscriber Companies per Industry


Editorial Calendar

ED

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ISSUE DESIGN SIMULATEPROTOTYPE /

MANUFACTURETEST &

MEASUREENGINEERING COMPUTING

IOT & SENSORS

ENGINEERING WORKFLOWS

JANUARY AD CLOSE: 11/28/16

Topology Optimization Tips

Fatigue Analysis of Materials

Optimization and 3D Printing

Aerodynamics Monitors Signal Conditioning

Systems Engineering

FEBRUARY AD CLOSE: 12/30/16

CAD User Interface/User Experience

Injection Molding Simulation

Computer- aided Manufacturing

Connecting Design & Testing

Storage and Memory Options

Working with Software Engineers

Knowledge Capture & Management

MARCH AD CLOSE:

1/30/17

Student Design Challenges

Thermal Management for Electronics

Virtual/ Augmented Reality

Quality Control

Large-Format Printers & Scanners

Energy Efficient Sensing

Product Lifecycle Management

APRIL AD CLOSE:

2/27/17

Software Licensing

Simulation Apps Rapid Prototyping & Manufacturing Services

Testing Services

Cloud Computing

Sensor Design Tools

Education & Training

MAY AD CLOSE:

3/27/17

Preparing Models for 3D Printing

Simulation & Education

3D Printing Material Guide

Metrology Workstations Designing for Harsh Environments

Design Software Interoperability

JUNE AD CLOSE:

5/1/17

PCB Design Simulating Composites

Electronic 3D Printing

Data Acquisition

HPC Clusters IoT Development Platforms

Data Analysis

JULY AD CLOSE:

5/26/17

Design with New Materials

Simulating Nanotech Composites

Mold Making Durability Testing

Visualization Communication Protocols

Sustainability and Product Recovery

AUGUST AD CLOSE:

6/23/17

Model Storage & Reuse

Electromagnetic Interface

3D Scanning Visualize Test & Simulation Data

Graphic Card Options

Mathematics Software & Big Data

Simulation Data Management

SEPTEMBER AD CLOSE:

7/31/17

Industrial Design

Multiphysics Making Tools & Jigs

Software Testing

Mobile Workstations

Machine Learning

Mobile Workflows

OCTOBER AD CLOSE:

8/25/17

Meshing Design Space Optimization

Multimaterial 3D Printing

Noise, Vibration & Harshness Testing

Processors MEMS Simulation-Led Design

NOVEMBER AD CLOSE:

9/29/17

Rendering Simulation as a Service

Industrial 3D Printing

Crash Testing Data Centers IoT Security Engineering Analytics

DECEMBER AD CLOSE: 10/30/17

2018 OUTLOOK ON OPTIMAL DESIGN TECHNOLOGIES SPECIAL ISSUE

Other Regular Coverage: DE also regularly publishes reviews of hardware and software, the latest new products and services for design engineers, news and expert commentary. We cover the tools, trends, services and workflows that help engineers design connected, optimized products.


Editorial Calendar

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ISSUETECHNOLOGY

DRIVERSADDITIONAL SPECIAL

DIGITAL ISSUESONLINE LIVE

ROUNDTABLES

CONFERENCE COVERAGE & MARKETING

OPPORTUNITIES

BRAND AWARENESS BENCHMARK STUDIES

JANUARY AD CLOSE: 11/28/16

Lightweighting A Look at Lightweighting Technologies

Optimal Design Technology Outlook

FEBRUARY AD CLOSE: 12/30/16

Industry 4.0 Engineering for the Factory of the Future

SOLIDWORKS World Hardware/ Workstations

MARCH AD CLOSE:

1/30/17

Collaboration Incorporating Sensor Data into System Modeling

Signet Ad Study

Additive Manufacturing Users Group (AMUG)

APRIL AD CLOSE:

2/27/17

Democratization of Technology


3D Printers

MAY AD CLOSE:

3/27/17

3D Printing GPU Technology Conference3D Printing ProfilesRAPID+TCT Show

JUNE AD CLOSE:

5/1/17

Internet of Things The IoT, FYI NAFEMS World Congress

Sensors Expo & Conference

Data Management/ PLM Software

JULY AD CLOSE:

5/26/17

Advanced Materials Engineering for the Aerospace/Defense Industry

Design for Industrial 3D Printing

AUGUST AD CLOSE:

6/23/17

Data Management Data Management: PLM, PDM, SDM

Simulation Software

SEPTEMBER AD CLOSE:

7/31/17

Mobility Design to Drive Autonomous Cars

Signet Ad Study

OCTOBER AD CLOSE:

8/25/17

Convergence Engineering for the Automotive Industry

COMSOL Conference

NOVEMBER AD CLOSE:

9/29/17

High-Performance Computing

Advancing Additive Manufacturing

Defining Digital Twins

Autodesk UniversitySupercomputing (SC17)ESTECO UM17

DECEMBER AD CLOSE:10/30/17

The Best Engineering Workstations

Corporate Visionary Profiles

www.peerlessmedia.com

Other Regular Coverage: DE also regularly publishes reviews of hardware and software, the latest new products and services for design engineers, news and expert commentary. We cover the tools, trends, services and workflows that help engineers design connected, optimized products.


Special Editorial Features and Opportunities

DE Total Reach ProgramContent Themed Integrated Media Buy

Our new Total Reach Program adds a monthly digital lead generating component to your print buy, giving you our entire unduplicated print and digital reach of 87,152 in one month tied to an editorial theme we call the Technology Driver.

Monthly Technology Driver Each print issue of DE has a Technology Driver which is the underlying theme of the issue for that month. The Technology Driver is then matched to a Special Digital Issue and/or a Live Online Roundtable.

Total Reach Content OpportunitiesSpecial Digital Issues Utilize DE’s Special Digital Issues to generate numerous qualified sales leads. The digital issue is offered to our readers through a series of eBlasts giving sponsors valuable branding in addition to leads. Sponsors receive a full-page interactive ad and a custom registration question. See page 14 for more information.

Live Online RoundtablesLive online roundtable discussions will provide insight on our monthly Technology Driver. Each Roundtable is supported by a full marketing campaign to promote the event and our sponsors including multiple eBlast promotions, print ads and branding during the roundtable. See page 12 for more information.

SPECIAL VALUE: Add a Total Reach Program to your print ad and receive a 15% discount on both your print and digital component buy! (Must be for the same month)

Monthly Total Reach OpportunitiesMonth Technology

DriverSpecial Digital Issue

Live Online Roundtable

January Lightweighting A look at Lightweighting Technologies

Optimal Design Technology Outlook

February Industry 4.0 Engineering for the Factory of the Future

March Collaboration Incorporating Sensor Data Into System Modeling

April Democratization of Technology


May 3D Printing

June Internet of Things

IoT, FYI

July Advanced Materials

Engineering for the Aerospace/Defense Industry

Design for Industrial 3D Printing

August Data Management

PLM, PDM, SDM

September Mobility Design to Drive Autonomous Cars

October Convergence Engineering for the Automotive Industry

November High- Performance Computing

Advancing Additive Manufacturing

Defining Digital Twins

December The Best Engineering Workstations

NEW By The Numbers Premium Editorial Section Sponsorship

Each month, DE provides Facts, Figures and Forecasts in the front of our magazine and online at digitaleng.news. As one of our more popular editorial features, you can take advantage on this premium position to place your ad.

Monthly Sponsorship Includes:• 1⁄3 vertical ad on the right side of the page. • By The Numbers sponsor is guaranteed 30,000 online

impressions in Rectangle 1, Half Page and Rectangle 2 ad positions on digitaleng.news.

NET INVESTMENT: $4,750 per month

*Publisher's Own Data, June 2016

6 DE | Technology for Optimal Engineering Design October 2016 /// digitaleng.news digitaleng.news /// October 2016 DE | Technology for Optimal Engineering Design 7

////////////////////////////////////////////////////////////////////////////////////////////////////////// | PRODUCT COMPLEXITY

The number of North American automobile models in production is expected to jump 18% from 2015 to 2018. This translates to more than 800 trim levels on the road by 2018.

— Harbour Results Inc. via Plastics Decorating

18%

Technology vs. Loyalty

>90%Electronics systems contribute to more than 90% of automobile innovations and new features.

— PwC, 2015 Auto Industry Trends

56% 48%

More than half (56%) of new car buyers said they would switch to a different brand if the one they were considering didn’t offer the technology and features they wanted. Almost half (48%) said they would walk away from a vehicle they liked if the technology was difficult to use.

— PwC, 2016 Auto Industry Trends

Lockheed F-22 Raptor

2M

2020

Lines of

Code

7M

100M

150M

Boeing 787 Dreamliner*

Airbus A380

2015 Ford F-150

0 1

0 10101

0 1010101

0 1010101010101

2015

2018

Over the past 20 years, more than 437 million vehicles have been affected by safety recall decisions in the United States. In 2015, a record 51 million vehicles were the subject of safety recalls.

— J.D. Power and Associates/National Highway Traffic Safety Administration

• The Boeing 787 has about 2.3 million parts.• The 787 reduces mechanical systems complexity by more than 50%, compared to a 767.• Boeing has a relationship with 5,400 supplier factories, including sub-tier suppliers.• There are suppliers to the 787 program in 38 U.S. states and 19 countries.• More than 750 million components and assemblies were procured by Boeing in 2012.• 500,000 people are employed through the Boeing supply chain.

— Boeing

The fuel nozzle in GE’s LEAP jet engine was manufactured with 18 components, but is now 3D printed as one component.

— GE

141

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18 Car or Computer?

Boeing’s Big Supply Chain

* Avionics and online support systems only.

Your1/3 Vertical

Ad Here


Special Editorial Features and Opportunities

Special Issues Show Issue Sponsorship ProgramDrive Traffic to Your Exhibit and Website Prior, During and Post Event

DE will be supporting important industry events with exclusive show coverage on industry news, data, trends and product features in our show issues and eNewsletters. As a sponsor of this coverage, you will reach DE’s highly qualified design engineering buyers and specifiers—a potential reach of over 225,000 impressions.

RAPID + TCT Show May Issue Deadline: 3/27/17Sensors Expo & Conference June Issue Deadline: 5/1/17

Sponsorship Includes:• Product Profile in DE’s Pre-Show eNewsletter deployed to

28,000 design engineers.• Ad in DE’s Show Issue reaching 60,000 subscribers.• Product Profile in the DE’s Post-Show eNewsletter deployed to

28,000 design engineers.• Posting of eNewsletter Product Profiles on digitaleng.news.• Banners on digitaleng.news: 10,000 impressions for 1⁄3 & 1⁄4

page advertisers, 25,000 impressions for 1⁄2 and full page advertisers (combination of Super Leaderboard, Half Page and Rectangle).

• Email list rental: 7,500 audited specifiers for 1⁄3 & 1⁄4 page advertisers, 15,000 audited specifiers for 1⁄2 and full page advertisers.

SPONSORSHIP PACKAGES: Full page 4C: $6,8001/2 page 4C: $5,2001/3 page 4C: $4,5401/4 page 4C: $3,980

March & September Issues: Signet Ad Study Value Add Program March Deadline: 1/30/17September Deadline: 7/31/17By running an in our March and September Issue, you will receive a complimentary Signet Research Ad Study which analyzes: • Reader’s reaction to your ads. • Advertiser Report “seeing and reading” scores for all survey

respondents and by product category for those with buying involvement data.

• Verbatim Report gives readers an opportunity to comment on advertisements in the issue.

NET INVESTMENT: Complimentary for March & September Issue Advertisers

December Issue: Corporate Visionary Profiles December Deadline: 10/30/17Our Corporate Visionary program will highlight your CEO/Presidents’ vision as to how your company is positioned to help design engineering teams meet future challenges.• A full-page color corporate visionary profile in the December

print and digital issue. • Corporate Visionary Profile and embedded video posted on

digitaleng.news and pushed through social media channels.• Promotion of Corporate Visionary Profiles on the homepage

for December.• Broadcast of Corporate Visionary Profiles eNewsletter to

approximately 45,000 subscribers.

NET INVESTMENT: $5,500

May Issue: 3D Printing Resource Guide Profiles May Deadline: 3/27/17The 3D Printing Resource Guide will feature 3D printing materials, working with 3D printing service providers and the latest news on 3D printing hardware and software.• Full-Page custom profile in the May Issue discussing your

product/service’s key features and specifications.• Profile on rapidreadytech.com, DE’s website for all additive

manufacturing and rapid prototyping news.• Email list rental of 10,000 audited specifiers of additive

manufacturing.• Product Profile in Spotlight eNewsletter to over 29,000 design

engineers (2nd deployment to unopened audience).• 25,000 Impressions on digitaleng.news.


P.18

May 2016

Optimization & 3D Printing P.6

Design for Compliance P.10

Analyzing Stress P.14

MESHING MATTERS P.36LOOKING ATDISPLAYS P.40REVIEW: XI MTOWER CX P.43

Digital Engineering

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SPECIALShow Issue

Exclusive Coverage

June 2016

3D Printing & Composites P.39

NVH Simulation & Testing P.14

Storage Class Memory Solutions

DIGITAL DRAFTING P.20REVIEWS: BOXX APEXX WORKSTATIONS P.49MOLD SIMULATION P.43

Digital Engineering

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SPECIALShow Issue

Exclusive Coverage


Lead Generation: Thought Leadership/Market Education

www.deskeng.com www.peerlessmedia.com

“Making the Case” Co-Branded Investment GuideExpert Testimonial Presenting the Case for Your Solution to Multiple Levels of Decision-Makers.

“Making the Case” is a testimonial written by our leading DE editorial team that positions your technology, platform, or service as an essential business solution. “Making the Case” addresses decision makers’ pain points and ROI to provide real day-to-day benefits backed by solid evidence to convince their company to invest. You will not find a stronger piece to use for lead generation, sales collateral, social media and trade events.

• Co-branded with our industry-leading publication.

• “Top Reasons Why” type guide written to present the case to multiple levels of decision-makers. Content infused with quotes and examples; references for where to go for more information.

• Leverage our leading audiences to drive leads—content designed to address titles of decision makers who purchase your products or services.

• Clients will receive and maintain ownership of all content.

Deliverables:• 8-10 page Custom Content Guide

• Turnkey creative — DE produces all materials; ads, eBlasts, banners and guide.

• Executive Summary in DE (full page or spread).

• Custom eBlast promotional program to our industry leading audience with custom registration page to gather leads.

• Inclusion in 4 eNewsletters.

NET INVESTMENT: with Spread Promotion $27,500; with Full Page Promotion $21,900

MAKING THE CASE for Connected Product Management 32 MAKING THE CASE for Connected Product Management

In anticipation, organizations are doubling down on the design of connected products, hoping to capitalize on new business models that will unleash additional revenue streams. By leveraging IoT data, connected products can create new business value, letting

companies branch out into areas like predictive maintenance services, for example, or ramping up sales by having insight into what products customers have and where they are in the lifecycle. In fact, research shows that the most successful early IoT adopters are pursuing a vision built around growth opportunities, not cost reduction.

Under pressure to get onboard with IoT, many engineering organizations have embraced a do-it-yourself (DIY) strategy, cobbling together disparate IoT capabilities and doing their own custom development. According to a Machina Research report on early IoT adoption, 81% of companies with IoT proj-ects underway have taken the lead role on projects, but their feedback shows that this design strategy falls apart as soon as the effort gains scale.

While engineers’ first response is to roll up their sleeves and dive into IoT development—much like they weathered through Excel-based data management or open source clus-ter deployments—this hands-on approach is far riskier in the complex world of IoT. IoT design requires new and complex domain expertise that may be lacking in-house, from sweep-ing connectivity skills to in-depth security knowledge and a

core competency with Big Data management and analytics. Among early adopters, chief concerns include the complexity of solution implementation (51%), security (50.2%), complex-ity of integration with existing systems and software (41.2%), among other factors, according to the Machina study. Even if a company has the necessary expertise, trying to cover all these bases in DIY mode limits growth and innovation while putting an organization’s critical IoT product roadmap at risk.

Imagine if your company decided today that it needed a product lifecycle management or customer relationship management platform. While it would be possible to build something from scratch, it wouldn’t make sense to invest the necessary time and resources when there are already power-ful and proven solutions available. It’s much the same with the IoT. New Connected Product Management (CPM) platforms, available as Software-as-a-Service, provide an end-to-end IoT solution that can help engineering organizations get started on IoT product design and simplify the process. Offerings like Xively’s Connected Product Application Suite pro-vide a real-time view of connected products in the field, including product details, trend data, prod-uct health, connectivity status, device location, firmware versions and events associated with the products. Dashboards let all the different decision makers visualize product management, develop-ment and services, which fosters better decision

IF NUMBERS TELL A STORY, the Internet of Things (IoT) is well past the hype stage and well on the way to transforming product development strategies and existing business models. According to Gartner, 6.4 billion connected things will be in use worldwide this year, up 30% from 2015 and driving aggressively toward 20.8 billion by 2020. Just this year alone,

5.5 million new things will get connected every day.

6.4 billion The number of connected “things” that will be in use

this year, up 30% from 2015, according to Gartner,

Inc.

20.8-50.1 billion

The high and low estimates of connected devices expected by 2020 by

various research firms.

$546 billion $868 billionThe endpoint hardware spending this year by

consumers and enterprise, respectively, driven

by the IoT, according to Gartner, Inc.

37%of enterprises plan to go live

with machine-to-machine projects in 2017, according

to Vodafone.

81%81% of companies with

IoT project underway have tried to take the lead role

on the project themselves, while 59% of those waiting to adopt an IoT solution are

planning to work with IoT provider partners, according

to Machina Research.

40%of the top 100 discrete manufacturers will rely

on connected products to provide products as a service by 2018, according to IDC.

23%of enterprises were using

the IoT in the first quarter of 2016, with another 29% planning to do

so within the next 12 months, according to Forrester Research.

1.3 trillionThe amount of IoT spending

worldwide by 2019, as predicted by research firm

IDC.

$3.9 trillion $11.1 trillion The potential economic

impact of the IoT in 2025 according to McKinsey Global

Institute.

43%of very large organizations

(>$500 million in revenues) have initiated some form

of IoT project, according to Machina Research.

THE IoT BY THE NUMBERS

RAMPING UP IoT SOLUTIONS

Interviews, quotes and examples Statistics backing your

“Making the Case”

Custom Content Digital Issues Using Targeted Content to Generate Leads

Partner with the most respected editorial team in the design engineering industry to attract and convert prospects into customers, and customers into repeat buyers, through high-value content.

Our team will create a custom 10-12 page digital magazine that offers an original cover story combined with your ads, video and/or other collateral.

Custom Content Digital Issue:• We will assemble custom editorial

content to showcase your thought leadership and content assets.

• Designed to reach potential clients with an enhanced, interactive experience by embedding video, links, audio, white papers, demos and more.

• Your custom digital issue will be emailed to tens of thousands of design engineering professionals.

• Sponsors will receive full lead and analytics reports.


Add Lead Nurturing

See page 11

Custom Editorial Content

Enhanced Advertising

Links Directly To Your Website

Your Branding

Thought Leadership and Market EducationDE will help you engage, acquire and retain customers. Our Thought Leadership and Market Education lead-gen programs are aimed at helping you grow your business — whether you want to attract new prospects, in-crease your sales, or communicate more effectively with existing clients. DE is uniquely positioned to help you talk with our audience. With our expert team of editors, writers, research staff, graphic designers, and market-ing specialists, we can help you integrate thought leadership content with your lead generation strategy.

FOR CONNECTED PRODUCT MANAGEMENT

SPONSORED BY PRODUCED BY

Scalable, secure connected product platform availability means you no longer have to approach the IoT as a DIY project.

MAKING THE CASE



Lead Nurturing — Drip CampaignsEffective Lead Generation Process

Single Sponsor eNewsletterGenerate Leads and Build Product Awareness

With our multi-touch email strategy, we identify valid potential customers who are ready to buy and should be contacted by your sales team.

How It Works:• The nurturing email series is triggered

when our subscriber completes the initial contact form from your white paper, Webcast or other lead generation program.

• Those leads are automatically added to a series of three email messages.

• Each email in the series of three is a custom message focusing on your offer with your branding.

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NET INVESTMENT: $3,500 added to selected lead generation program

Take your investment in lead generation programs to the next level by enhancing your program with a custom lead nurturing campaign. We offer the most effective method to reach the largest, most qualified design engineering audience to generate qualified leads for your products and services.

• DE works with the sponsor to develop the content, theme and design of the newsletter.

• The sponsor provides actual content or suggestions for the newsletter including case studies, new product announcements, user group news, white papers or other relevant information.

• DE will choose and edit the content items supplied for inclusion in the newsletter, and provide links to the full story on the sponsor’s website.

• Each newsletter is distributed as a special sponsored edition, with circulation determined by the sponsor’s demographic selections (up to 40,000 readers).

• Sponsors receive leads with contact information.

NET INVESTMENT: Pricing based on total demographic selections

Sponsored Reports

DE writers can produce a one- or two-page advertorial/sponsored report positioning your technologies’ capabilities and benefits. You own the content and could utilize it as trade show hand-outs, sales collateral and social media content.

NET INVESTMENT: One-Page Sponsored Report $6,000Two-Page Spread Sponsored Report $11,000

ETA Sponsored Report ||| OPTIMIZATION

digitaleng.news /// October 2016 DE | Technology for Optimal Engineering Design 23

This is certainly accurate in describ-ing the product design and development space today. Processes have been changing rapidly since high performance cluster computers, model parameterization, multi-disciplinary optimization and new analysis tools have emerged.

Competing Design CriteriaBecause the design of mechanical struc-tures is driven by many competing cri-teria such as cost and weight reduction, contrasted by enhanced multi-disciplin-ary performance and manufacturability, new technology was required to solve these challenges.

Furthermore, the introduction of new manufacturing processes and materials, for example Advanced High Strength Steel (AHSS), significantly increases the avail-able design space. A broader design space expands the set of all possible designs for mechanical systems, bringing the optimal design within reach.

Optimization Drives DesignTo explore the entire design space more effectively, while trying to reduce design cycle times, engineers at Engineering Technology Associates, Inc. (ETA) devel-oped an automated way to use optimiza-tion to drive the design process. They use a method that works as a virtual search en-gine resulting in hundreds of design possi-bilities that meet design criteria/constraints at varying degrees. Like plots on a diagram, the optimal design concept can be found

when the most ideal balance is met.Evolving over the last decade, the

methodology used is the Accelerated Concept to Product (ACP) Process®, a performance-driven, holistic product development method based on design optimization. The methodology combines design, material and manufacturing exper-tise with CAD, CAE and CAO tools. As a result, product development time, cost and product mass is reduced, while overall product performance is improved.

Using the ACP Process, the engineer can easily reveal the optimal balance of structure and strength and can greatly de-crease the time required to identify a set of feasible, or even optimal, designs prior to building and testing the first prototype. The methodology has proved that it could also compensate for the limitations of human intuition and provide design engineers with the freedom and power to seek creative solutions that are not obvious to even the most experienced design engineers.

Introducing ACP OpDesignLast year, ETA joined forces with BETA CAE Systems, an innovation leader in engineering software specializing in state of the art CAE Pre/Post-Processing soft-ware systems. The partnership set forth to combine ETA’s ACP Process with BETA CAE System’s powerful software platform, ANSA, into ACP OpDesign. The tool will be released in this last quarter of 2016.

ACP OpDesign provides two major

functions for product design and develop-ment. First, it acts as an Optimization Suite, which allows the engineer to per-form any type of design optimization. It offers an easy and effective gateway to commercial optimization and solvers. Second, led by design optimization, it pro-vides tools to design structural products, from concept to production.

CAE, design and manufacturing are all synchronized to find the optimal design solution. Using ACP OpDesign, various shape (geometry), gage, and material grade design variables are setup using ANSA’s morphing and optimization setup func-tionality. Post-Processing is done in au-tomated sessions, which track and report responses for the runs and optimization tools provide easy to use and simple to un-derstand optimization results.

The solution can be applied to a range of structural products in a variety of industries. ACP OpDesign is a gate-way to a variety of tools and promises to streamline the product design and de-velopment process, making a wide array of structural products lighter, cheaper, stronger and more efficient.

More information, as well as an oppor-tunity to sign-up to be among the first to try ACP OpDesign, can be found by visit-ing www.ACPOpDesign.com.

Technology Drives Innovation

A AS STEVE JOBS ONCE SAID, ”Innovation distin-guishes between a leader and a follower.” A profound per-

spective in this ever-changing world and likewise, technology continues to be the driver behind innovation.

ETA & BETA CAE Systems collaborate to balance competing design requirements.



WebcastsBe Branded as an Industry Leader While Generating Qualified Leads

Custom Webcast ProgramBy partnering with DE on your next webcast, your organization will connect with our audience of decision makers and influencers faster than ever before.

Each Custom Webcast Sponsor will receive: • Logo recognition

in one half-page, 4 color ad to promote your webinar.

• eNewsletter logo recognition on 4 leaderboard banner promotional ads (728 x 90).

• Logo on banner ads with a minimum of 25k impressions. • Email invitation to 20,000 audience (2x send).• Recognition at introduction and conclusion of webcast plus

logo visibility on registration and lobby waiting room pages.• Custom registration form with up to three buying intent/

qualifying questions. • Opportunity to include white paper and other related resources.• Three month archived webcast on digitaleng.news.

TOTAL PROMOTIONAL VALUE: $31,546NET INVESTMENT: $12,500

LIVE Online Webcasts/RoundtablesDE’s 2017 series of online panel discussions will assemble some of the brightest minds in the industry to tackle controversial topics that affect design engineers. These live virtual roundtable discussions, led by DE’s editors, will provide insights, inspiration and information to help design engineers make the most of technology.

Each Webcast Sponsor will receive:• Logo recognition in one half-page, 4 color ad promoting the

webcast. • Logo on email invitations and all digital promotional ads. • Recognition at introduction and conclusion of webcast plus

logo visibility on registration and lobby waiting room pages.• Three month archived webcast on digitaleng.news. • Maximum of 4 sponsors.

TOTAL PROMOTIONAL VALUE: $25,000NET INVESTMENT: $7,000

White Paper Program Prominent exposure to qualified prospects

DE offers vendors and service providers a vehicle for directing customers to your white papers, video, or educational product information that results in generating qualified leads.

Sponsor will receive: • Dedicated email promotion featuring the sponsor’s white

paper or case study sent to a selection of DE’s targeted audience of decision makers.

• Custom registration page that includes up to 3 lead qualifying/buying-intent questions.

• Weekly lead reports for first 30 days.


January Optimal Design Technology Outlook

March Incorporating Sensor Data into System Modeling

July Design for Industrial 3D Printing

September Design to Drive Autonomous Cars

November Defining Digital Twins

See Total Reach Program Opportunities on page 8.



Peerless Research Group offers a wide range of custom and research solutions for businesses, consultants and advertising agencies. Our expert team specializes at applying quantitative and qualitative market research techniques in both B2B and B2C markets. Below are three of our most popular products. Please visit peerlessresearch.

com for all of our research offerings.

Advertising Assessment Study Validate and Test Creative BEFORE Market

2017 Brand Awareness Benchmarking Studies

Brand Awareness Snapshot Studies Make Better Business Decisions

Our Advertising Assessment studies are designed to assist in fine-tuning and focusing your advertising communication to help you better reach and communicate with your target audience. BEFORE you launch a national ad campaign, Peerless Research Group can help you check your message, fine-tune the language and determine which visual elements are most attention grabbing.

ADVANTAGES• Test your ads using Peerless Media’s highly targeted lists of

design engineering professionals.• Collect impressions/opinions of your ad(s) among purchase

influencers for your products and services.• Capture more information, and in greater detail than commonly

gathered by other ad readership studies.• Analyze data among a sizeable base size.

NET INVESTMENT: per project scope

Does the DE audience know your company and products? We are surveying our audience of DE subscribers to get a reading on the level of awareness they have for suppliers of specific product categories. We use unaided recall to ask them who comes to mind when it comes to following product categories:

Find out who ranks highest in the areas of the following:• Trustworthy• Best Value• Knowledgeable Service• Quality Products• Innovation

Find out how many companies use an approved vendor list. How many brands are on the approved list. Are you on the list?


These studies offer information on awareness of your brand, measurement of your ad campaign’s effectiveness, or a snapshot of a specific aspect of your industry.

• Up to 10 survey questions• Obtain valuable information from DE’s

leading audience

NET INVESTMENT: per project scopeVisit peerlessresearch.com to see examples of research projects.

& Awareness

Attitude Study

Presented by

Strategic Content Marketing Partners

Hardware/Workstations available February 2017

3D Printers available April 2017

Data Management/PLM available June 2017

Simulation Software available October 2017


E-Z Lead Generation

Special Digital IssuesDriving Leads Through Premium Content

Utilize DE’s Special Digital Issues to generate numerous qualified sales leads and brand exposure. Our technology themed Special Digital Issues offer our most popular articles of a particular technology repackaged into a digital format.

This exclusive content is offered to our readers through a dedicated series of promotional eBlasts giving sponsors highly valuable branding in addition to leads. And you can further qualify your leads with a custom registration question.

ENGAGEMENT CAMPAIGNLimited number of sponsorships available• Logo branding on a series of 2 promotional eBlasts to DE’s

online subscriber community of over 40,000 high level design engineering professionals.

• Registration landing page to capture both contact and buying intent information.

• Each sponsor will receive one qualifying question. For example: “Plans to purchase/evaluate within the next 12 months.”

• Sponsors will receive full lead details.• Full page ad linkable to your website in the digital magazine.• Analytics report.


2017 Special Digital IssuesJanuary A Look at Lightweighting Technologies

February Engineering for the Factory of the Future

April Democratization of Technology

June The IoT, FYI

July Engineering for the Aerospace/Defense Industry

August Data Management: PLM, PDM, SDM

October Engineering for the Automotive Industry

November Advancing Additive Manufacturing

December The Best Engineering Workstations

The Friday 4 Video Marketing eNewsletterEngage Decision Makers with Your Product and Company Videos

With video being so easy to view, consume and share, our newest eNewsletter “The Friday 4 Video” gives you a powerful medium to engage 35,000 design engineering decision makers.

• Engage prospects on your products and company.

• Combines a targeted blast with a custom registration page.

• eNewsletter click-thru numbers provided.

• Prepopulated registration form makes it easy to generate leads.

• Only 4 videos per eNewsletter.


Spotlight eNewsletter

Get full contact leads by promoting your new products and engineering services in DE’s Spotlight Newsletter.• Spotlight is delivered monthly

by email to more than 43,000 qualified subscribers. Each Spotlight has up to 9 product listing placements.

• Advertisers provide a 72 dpi, 200 x 200 pixel product image, 65-word product description and a click-thru URL.

• Subscribers receive immediate access to your product information — no registration page required!

• Advertisers receive contact information for people who click through to your product link.

NET INVESTMENT: Top Row: $1,490 2nd Row: $1,120

See Total Reach Program Opportunities on page 8.


E-Z Lead Generation

Deliver your supplied white paper, video or other educational content directly to DE’s audience.• DE writes a summary of your supplied content. This summary

includes a link to the complete content.• DE distributes the summary to approximately 40,000 email

subscribers.• DE also promotes the summary in our other weekly

newsletters and in postings on digitaleng.news for six months.• DE provides the sponsor with the contact information from

subscriber leads who click through for more information.

Content Syndication

DE will work with you to distribute your white papers and case studies through digitaleng.news and our popular eNewsletters based on a cost per lead basis. Your content will remain posted until you achieve your contracted lead total. Minimum program is 100 leads.

NET INVESTMENT: Contact your sales representative for pricing.

Check it out eNewsletters RatesFrequency 1x 3x 6x 9x 12x

Rate $5,500 $5,280 $5,070 $4,765 $4,480

Request-4-Contact Video eBlastsYour Message to Our Targeted Audience

Send a specialized email featuring a snapshot of your product video, description of your product or service, and a link to your video.

• Each email includes a built-in, pre-populated registration page so you can generate leads.

• Reach the most influential buyers in design engineering and produce responsive sales leads.

• Target your message by demographic and geographic selections including buying influences, job function, and industry selects.

NET INVESTMENT: $375 CPM plus base selections

Check It OutHighly Effective, Affordable Lead-Generation Program


Branding/Traffic Building

digitaleng.news — Powerful Online Audience

People go to DE websites to get immediate access to a particular product review, application story or news item about design, engineering computing, simulation, testing, prototyping technologies, IoT or PLM.

Grab the attention of these highly targeted people with website advertising that builds brand awareness and produces quality leads.

For specifications, please see page 19 *All pricing is net

RUN OF SITE BANNER ADVERTISING (rates based on CPM basis)

Ad Size 10K-19K 20K-59K 60K-119K 120K-239K 240K+

Interstitial (640W x 480H) $187 $160 $150 $140 $129

Super Leaderboard (970W x 90H)

$85 $80 $74 $68 $62

Rectangle 1 (300W x 250H) $85 $80 $74 $68 $62

Half Page (300W x 600H) $95 $89 $82 $76 $69

Rectangle 2 (300W x 250H) $75 $70 $65 $60 $55

Billboard (970W x 250H) $75 $70 $65 $60 $55



eNewslettersBanner Advertising on Highly Engaging Content

eNewsletter RatesLocation Creative 1x 3x 6x 9x 12x 18x 24x

Position #1 728 x 90 $1,200 $1,150 $1,105 $1,060 $1,020 $975 $940

Position #2 728 x 90 $1,100 $1,055 $1,015 $970 $930 $895 $860

Case Study Placement in eNewslettersDE’s Case Study Placement provides a unique and effective opportunity to build brand awareness and acquire qualified leads. Your case study, white paper, or other educational content is delivered directly to DE’s audience within one of our targeted enewsletters.

• Sponsored by (your company name)• A brief story intro write-up and headline (no more than 65 words)• A 150 x 150 pixel image pulled from your case study• A link to the case study on your website

NET INVESTMENT: $995

Covers rapid prototying, rapid manufacturing and reverse engineering news and new product solutions that design and manufacturing engineers use now.Frequency: Monthly Subscribers: 28,000 Open Rate: 16.3%

Covers what’s new across the range of software, hardware and applications for analysis, simulation and visualization.Frequency: Twice Monthly Subscribers: 27,500 Open Rate: 15.2%

Covers product lifecycle components, including MCAD, PLM and collaborative technologies.Frequency: Twice Monthly Subscribers: 27,000 Open Rate: 18.1%

News and new product announcements on the latest workstations, HPC systems, peripherals and networking hardware and software for engineering environments.Frequency: Monthly Subscribers: 28,000 Open Rate: 16.4%

Insights on how the Internet of Things and sensors can change the way engineers design and collect data from consumer and industrial products, plus the latest news and new products.Frequency: Monthly Subscribers: 26,000



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DE offers a limited availability of customized emails to segments of our design engineering audience. DE will work with you to develop customized messages and/or select highly targeted segments of our engineering audience to deliver your promotional messaging.

TARGETED LIST SELECTION:Company Type, Title, Industry, Specifier Data, State, Zip

EMAIL LIST RENTAL RATES Minimum order 5,000 emails or $1,600 on all orders.Advertisers Rates: 5k-9k: $320/M, 10K-29K: $280/M, 30K-59K: $245/M, 60K+: $185/M

Non-Advertiser Rate: $395/M + $20/M per demographic selection

Audience Extension Program

Peerless Media has partnered with hundreds of premium news, sports, entertainment and social media websites to provide the op-portunity to showcase your banner ad to traffic from digitaleng.news.

• Guaranteed to reach your target audience.• Provides more visibility and allows you to build frequency quicker.• Puts your sales message on high-traffic news, sports,

entertainment and social media websites.

Your Ad Here

Geotarget your message around key industry trade shows. Reach design engineering professionals at hotels and restaurants on the devices they’re using to get their news and information on the go—their phones and tablets.

• We will create ads (300 x 50, 300 x 250, 320 x 50) with your logo, tagline and booth number to showcase on the above websites to attendees of the event.

• Your ad will be guaranteed a minimum of 60,000 impressions for the duration of the show. This is a terrific opportunity to promote your booth and generate traffic.

• The ad will also link to your website and generate additional traffic there as well.

• You will receive a full report of your impressions and click-thrus.

For additional informa-tion and pricing, contact your sales representative today.

Your Ad Here

Trade Show Targeting

Third-Party Email Blasts Your content sent to targeted buyers

We will collect, analyze and target your first-party audience data – website, mobile, email, offline, CRM – so you can expand your marketing reach for ad targeting.

Data Onboarding Program Amplify the effectiveness of marketing campaigns

Onboarding Process:

1. Upload - Customer data files are imported via secure process.

2. Anonymization - Customer records are anonymized and personally identifiable information (PII) is removed.

3. Matching - Anonymized customer records are matched to devices or digital IDs.

4. Targeting - Data Segments are activated for targeting.

digitaleng.news 19

DE 2017 Ad Rates

Spotlight Advertising RatesDE’s Spotlight delivers an inexpensive way to present our buying audience of 60,000 buyers, specifiers, and recommenders with a high-impact, 4-color 1⁄8 page (3.5 x 2.25) advertisement.

Frequency 1-6x >7x

Spotlight Rates (Net) $725 $600

Ad Size 1x 3x 6x 12x 18xFull Page $5,733 $5,562 $5,395 $5,179 $4,9732⁄3 Page $4,412 $4,279 $4,151 $3,985 $3,8251⁄2 Page $3,440 $3,337 $3,237 $3,108 $2,9841⁄3 Page $2,525 $2,448 $2,375 $2,280 $2,1891⁄4 Page $2,006 $1,947 $1,888 $1,812 $1,740

Guaranteed Positions: DE will gladly reserve premium positions on a first come first serve basis at no charge, however those positions will not be guaranteed. If an advertiser is willing to pay the position fee, they will have preference over a non-premium position advertiser.

DE 2017 Print Rates (Net)

Cover 2 15% Premium Cover 3 10% Premium Cover 4 20% Premium

Website Specs

• PUBLICATION TRIM SIZE: 7.875" x 10.75"• PREFERRED FILE FORMAT: Adobe PDF Job setting PDF/X-1a:2001.• Keep all live area .25" from trim on each side.• Standard bleed, trim/crop marks should appear .25" inch outside

PDF file output area. • Save TIF or EPS formats without embeded ICC profiles.

Embed all fonts and use only Adobe fonts. PDFs should be created from Acrobat distiller.

• COLOR: CMYK or grayscale color mode that meets SWOP standards.• DPI: 300 dpi high-resolution.

ARTWORK CONTACT FOR PRINT & ONLINE

Darlene Sweeney, Art & Production Director [email protected]

ARTWORK DUE DATE: 1 week prior to live date.FILE FORMATS: • JPG, PNG, GIF• Animated GIF. 3 loops maximum,

animation length up to 15 seconds.• Ad Tags. Straight HTML, JavaScript, Non-iFrame.SIZE: 72 dpi, 60kb maximum file size. COLOR: RGB color mode.ADDITIONAL INFORMATION:• Include click-thru URL.• Sound and pop-ups are not accepted.• A 1x1 pixel border is required to be built

within the dimensions of the ad for creative with a white background.

• A maximum of one creative refresh per month is permitted.

Print Mechanical Specs:Ad Sizes Width Height

Magazine Trim Size 7.875" 10.75"

2-page Center Spread (live area) 15.25" 10.25"

2-page Center Spread (w/bleed) 16" 11"

Full Page (live area) 7.375" 10.25"

Full Page (w/bleed) 8.125" 11"2⁄3 Vertical 4.625" 10"1⁄2 Horizontal 7" 4.75"1⁄2 Vertical 3.375" 10"1⁄2 Island 4.625" 7.5"1⁄3 Square 4.625" 4.75"1⁄3 Vertical 2.25" 10"1⁄4 Square 3.375" 4.75"1⁄8 Spotlight 3.5" 2.25"

Website Ad Units

Dimensions

Interstitial 640 x 480

Super Leaderboard

970 x 90

Rectangle 1 300 x 250

Half Page 300 x 600

Rectangle 2 300 x 250

Billboard 970 x 250

eNewsletter Ad Units

Dimensions

Leaderboard 728 x 90

Text or Case Study Ad

Headline & brief story start, 65 words maximum. 150x150 image.

eNewsletter Specs

ARTWORK DUE DATE: 1 week prior to deployment date.FILE FORMATS: • JPG, PNG, GIF• Animated GIF. 3 loops maximum,

animation length up to 15 seconds.SIZE: 72 dpi, 60kb maximum file size. COLOR: RGB color mode.ADDITIONAL INFORMATION:• Include click-thru URL.• Sound and pop-ups are not accepted.• A 1x1 pixel border is required to be built

within the dimensions of the ad for creative with a white background.

• Ad Tags will not work on newsletters, but 1 x 1 click trackers are acceptable.

Executive Contacts

PublisherTom [email protected]

President — Peerless MediaBrian [email protected], NJ 07751732-970-1070Fax: 877-330-6649

Office ManagerLaurel [email protected] Speen Street, Suite 200Framingham, MA 01701508-663-1500, ext. 234Fax: 877-330-7427

Sales

Eastern Regional ManagerTim [email protected] Office: 440-434-2629Mobile: 440-532-1360

Midwest/Western Regional ManagerRegional Manager Jim [email protected]

Client Services

Director of Web OperationsClive [email protected]

Director of Client ServicesMary Ann [email protected], ext. 231Fax: 877-330-7436

Director of MarketingKaren [email protected], ext. 309

Web Content ManagerGeorge [email protected], ext. 326

Webcast Project ManagerCheryl [email protected], ext. 311

Peerless Media is the leading provider of independent business content and information serving the supply chain and design engineering industries. Through our flagship multi-media brands (Logistics Management, Supply Chain Management Review, Modern Materials Handling, Material Handling Product News and Digital Engineering) we offer unparalleled B2B coverage via publications, websites, newsletters, conferences, and research. Peerless Research is an independent division that provides business intelligence and industry reports to the supply chain and design engineering B2B markets.

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Digital Engineering 2017 MEDIA KIT · Beth Stackpole Analysis, PLM, IoT, Education...

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