Digital employee engagement
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Transcript of Digital employee engagement
How to
humanize HR
technology to
earn employee
initiative,
loyalty, and
devotion
…spoken
circa 1950
Why haven’t HR
tech systems
delivered on
Francis’ vision, 65
years later?
In 2015:
7 out of 10 employees
are disengaged
87% of HR professionals
regard employee
engagement as their #1
priority
Because HR tech
can be an obstacle
to employee
engagement…
Because every employee is different
Because systems are
fragmented and often
out of easy reach
Because they provide irrelevant
solutions at the wrong time
…and because they have very
ugly user interfaces (UI)
So why not make
HR tech an enabler
of employee
engagement?
So that systems serve
employee needs
Their personalised needs
And deliver relevant solutions at the right moment
Whilst making user experience a pleasure through beautiful UI
Here’s how to turn HR tech from an
obstacle to an enabler of employee
engagement:
Remove obstacles
Think out-of-the-box
Think out-of-the-box
Design and deliver engaging digital experiences
Identify and exploit synergies between
cognitive computing and human creativity
Apply Willis Towers
Watson’s Integrated
Digital Engagement
Model principles to
digital systems design
..so that digital employee
engagement systems deliver on:
My NEEDS: Consumer-grade employee
UX/UI
My MOMENTS: Temporal and Locational
contextualisation
My TRIBES: Socialisation of work
experience
My EMPOWERMENT: Enabling the
achievement of professional and wellness
goals
My NEEDS My MOMENTS
My TRIBES My EMPOWERMENT
Contact me to find out more
George is the Digital Lead for Towers
Watson’s Communications and Change
Management Practice. He has over 25 years
experience in system design, marketing and
communications, as well as in digital media
and internet start ups. He holds a PhD in
Artificial Intelligence, and is a certified Agile
practitioner.
He is also the author of “In Our Own Image:
the history and future of Artificial
Intelligence” (Rider Books, Pegasus Books,
NK Publications, China Citic Books).
George Zarkadakis, PhD, [email protected]@zarkadakis