Digital Driven Demand: Smart Farms - Broadband for the Bush … · 2017. 6. 23. · future-proof...
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June 2017 Digital Driven Demand: Smart Farms
Transcript of Digital Driven Demand: Smart Farms - Broadband for the Bush … · 2017. 6. 23. · future-proof...
June 2017
Digital Driven Demand: Smart Farms
The economy has grown more global and more digital, businesses have had to shift their competitive strategies, marketing techniques, and business models. Harvard Business Review, The Flash Report, Sarah Green Carmichael, 29 April 2016
Digital is driving industry transformation
The Smart Farming phenomenon
National Farmers Federation launches Digital Agriculture Service to crunch vast amounts of data and boost farm profit ABC, 14 December 2015
HopgoodGanim Lawyers, 16 May 2016
Commonwealth of Australia, 2017
Michael Madigan, The Courier-Mail, August 12, 2016
Agriculture is to Regional………..
Reference: AUSSIE PRIME FARMS Pty Ltd, 2014
Demand determines infrastructure: Irrigation
Natural Rangelands, scrub Fruit & Nut orchards
Local Digital Profile also defines the need!
Digital Citizen: VisualRTP Baseline Study
Areas for monitoring• Increased consumption of streaming video (Online TV/Movies)• Increased broadband connectivity• Increased access to fixed broadband options• Use of Skype as a communication tool, and• The ability to download content (music, games, apps and video).
0% 50% 100% 150%
News/Weather
Stream video
Bank online
Shop online
Download content
Search
Social Media
Share Pictures
Online ActivityNational
Online ActivityBaseline
0% 50% 100% 150%
Access the…
Have Broadband
Have Smartphone
Have Tablet also
Mobile main…
Have Smart TV
Have Game Box
Digital ParticipationNational
Digital ParticipationBaseline
Use Skype
Yes
No0%
20%
40%
Online Accounts
OnlineAccounts
myGov Account
Yes
No
Regional Telecommunications Program
RMCP Extension PhaseSite Baseline
Wickepin
June 2015
The NBN & Mobile Blackspots conundrum
WA RMCP SitesWickepin - 2014
East Wickepin - 2016
MBSP SitesYealering: MBSP-WA-130Tincurrin: MBSP-WA-066
Kulin West: MBSP-030
Is NBN Smart Farm Ready?
Consolidated Pastoral Company rolls out $750,000 internet service
Skymuster NBN not an option for CPCMr Setter said no minimum service guarantees from the
Skymuster NBN made it too unreliable for them to use.
"It's just not simply going to be good enough for us to run
basic internet connectivity," he said.
"We wouldn't be able to use VOIP [Voice over Internet
Protocol] or any [enterprise resource planning] applications
to without predictable internet speeds and the NBN doesn't
do that for us."
Farmers forced to go to extreme lengths to access reliable internet
A south-west Queensland cotton grower has spent the
recent school holidays building a 53-metre tower that will
allow him to access high speed internet from a nearby
town.
It is an innovative solution to the data drought plaguing
so many in rural Australia, and Andrew Sevil hopes it will
future-proof his property.
"I'm not comfortable with Sky Muster due to latency using
the satellite technology, so we made a decision a couple
of years ago and it's just been a project we've been
working on for a little while.“ Mr Sevil said he was
motivated by the need for a good, reliable internet
connection.
paddock
paddock
paddock
paddock
paddock
paddock
paddockHomestead
paddock
Paddock meshed with other paddocks and linked back to
homestead using carrier grade wireless/satellite service
LoRa edge network, connecting in-paddock instrumentation back to the Homestead via
wireless mast
Walk over weight scales located as part of paddock
water points. Data sent back to Homestead via
LoRa network.
Paddock weather station providing data back to Homestead via LoRa
network
Long range, large payload commercial drones, recording data
on pasture, soil, moister, feed consumption, erosion, pests and
fire monitoring.
LMU dashboard located at the Homestead and fed by
data from devices and systems deployed across
each specific paddock
Soil Condition
Weight to pasture
conversion
Cow classification
& growth status
Pasture Condition &
volume
Water Resources
DASHBORD
Central water point with sensors monitoring
consumption and quality, data fed back to
Homestead.
Building Demand: Smart Farm Case Study 1
Building Demand: Smart Farm Case Study 2
Digital DriftThermal camera
Gypsum Block sensor
Soli Moister probe
Weather Station
Orchard BuildingCompany HO
3G/4G Backhaul
Data management platform and web access dashboards
Mobile Access
Building Demand: Smart Farm Case Study 3
Murtho Exchange
Take Away
• Support the take up of digital technology by local industry, it will build the demand and support future infrastructure investment: Remember how irrigation lead to improved water infrastructure,
• Investigate what other infrastructure and utilities serve the area and options for leveraging this,
• Tourism and farming can be a symbiotic catalyst for better communications,
• Discover your local digital profile, do not just become an ‘average’. This will be a major factor in building the case for better services,
• Aggregate needs to leverage interest, funding and investment, and
• NBN and Mobile are not always the answer, sometimes you will have to seek alternatives.
• ContactsJim Wyatt
• E: [email protected]
• M: 0408945944
• Website• www.icentralau.com.au
Thankyou
