Digital Do’ s and Don’ts - Amazon S3 · 2013-04-02 · Digital Do’s and Don’ts Mirko...
Transcript of Digital Do’ s and Don’ts - Amazon S3 · 2013-04-02 · Digital Do’s and Don’ts Mirko...
DigitalDo’sandDon’ts
DigitalDo’sandDon’ts
VIRTUALLYAREALITY:DigitisingYourFilmFestivalMonday,19October2009atRoyalSocietyofArts
LucyHutton–ACEDigitalOpportunitiesResearchProgramme(WithmanythankstoCharlesBeckett)Do Don’t
• Givepeopleopportunitiestotalktoyou,and(whereverpossible)helpout.
• Don’tputuppay‐walls.
• Givepeopleopportunitiestotalktoyou,and(whereverpossible)helpout.
• Don’tclosedowndiscussion/exchange(unlessit’sgenuinelyabusiveorunlawful.
• Dobeflexible–thinkaboutwhatyouraudiencewants,notwhatyouwant.
• Don’tthink‘wesellpaper’or‘weselltickets’or‘we’vealwaysdoneitthisway’orweareafestival,orabookpublisher,oratheatre’
“Whenyouseesomethingthat'stakingadvantageofnewtechnologytogivepeoplesomethingtheywantthattheycouldn'thavebefore,you'reprobablylookingatawinner.Andwhenyouseesomethingthat'smerelyreactingtonewtechnologyinanattempttopreservesomeexistingsourceofrevenue,you'reprobablylookingataloser.”
PaulGraham(www.paulgraham.com) HannahRudman–Digital&EnvironmentalsustainabilitydevelopmentstrategistandLeadConsultantofAmbITionDo Don’t
• Consultdigitalnativesaboutyourdigitaldevelopment‐istherespaceforoneonyourboard?
• Beafacelessorganisationonanysocialnetwork.
• Thinkaboutyour"off‐content"‐whatisinteresting,coulditbedigitised?
• Yellmoretosellmoreonline.Enter/startthedialogue,don'tjustbroadcast,andonlydoitontheplatformsthatactuallysuityou!
• Thinkaboutyourwholeorganisation‐businessmodels,operationsandartisticcontent‐whenconsideringtheimpactsandbenefitsofanydigitaldevelopment.
• Thinkthatyourwebsiteisyourwebpresence.Itisn't‐yourpresenceiseverywhereyourcontentissharedorwherepeopletalkaboutyou!
DigitalDo’sandDon’ts
MirkoWhitfield–SxSWFestival
• Don’tcheckyoure‐mailmorethantwiceaday–forexample,at11amand4pm.• Don’tbecomeenslavedbytechnology‐useittoimproveyourefficiencyorjustdon’tbother.• Domakesureyouhavetheresources(moneyandtime)toimplementtechnologyproperly.
LouisSavy–SciFiLondon
• Considerwhatyoudoonlineasimportantaswhatyoudooffline.• Makesureyouknowabouttheformatsthatarecommonlyusedandthoseemerging,don'trelyon
someoneelsetoguideyoublindly.• Joinitallup.Whetherexhibitingorjustgoingonline,digitaltechnologycansaveyoulotsof
moneyandheadachesifyouapproachittherightway. SaraPollack–Film&AnimationManagerYouTube(US)Do Don’t
• Useasmanydifferentdigitalmediaplatformsasyoucanpossiblyhandle.
• Getboggeddownbywordslike"exclusivity".
• Socialize(buildupfansandaudiences).
• Beterrifiedofpiracy.
• Beauthentic. • Betooslick.
KateTaylor–Director,AbandonNormalDevicesDo Don’t
• Shareandsharealike. • Underestimatethecapacityoftheinternetasasiteforhighqualityandseriouswork.
• Mixitupwithahealthydoseofanalogue. • Assumethatsomethingthatusesnew
mediaisautomaticallyengagingwiththemedium.
• Backupeverythingdigitalregularly. • Forgettobackup.
Kate’sUsefulDigitalToolsDelicious–asagroupprogrammingtool–usingcollectiveknowledge.Dopplr–fortheirannualtravelreports–exampleofinformationsharingwithaudiences.Basecamp/Wetpaint/Tumblr–collaborativeworkingatdistance.
DigitalDo’sandDon’ts
RachelMillward–Birds’EyeViewFestivalDo Don’t
• Thinkcreatively–there’sawholeworldofnewideaswaitingtobeenvisaged.
• Panic
• Keepitsimple–lessismore&communicationshouldbeclearandaccessibletonon‐geeks.
• Beover‐ambitious/over‐complicate
• Besupersystematic,andcheckthewholeprocessworksbeforeyoubegin.
• DisappearintoGeekTowers
Rachel’sUsefulDigitalToolsIt’sgoodtohavefunwithallthingsdigitalandthemostinnovativelyplayfulpeepsaroundareHide&Seekwww.hideandseekfest.co.uk
IanFrancis–7InchCinema/FlatpackFestivalDo
• Talklikeahumanbeing.• Givepeopleagoodreasontoleavethehouse.• Makevisiblewhat,withoutyou,mightneverhavebeenseen.
LizHarkman–Director,EncountersFilmFestivalDo Don’t
• Establishlinkswithexistingfiletransferpartnersratherthanrecreatethewheelandbuildaportalyourself.
• Overestimatefilm‐makersunderstandingofdigitaltechnologyortheiracceptanceandwilltouseit.
• Ensurethecommunicationwithfilmmakersisclearforformatsofdigitalfilesandmethodofdelivery.
• Bescaredofembracingtheinternetforprogrammingtoaglobalonlinecommunity,itwon'taffectyouraudiencefigures.
• Alwaysofferanalternativeandmoretraditionalsubmissionmethod.
• Forgetdigitaltoolscanbeusedthroughouttheyeartoenhanceyourbrand(blogging,twitteretcetc).
TonyJones–Director,CambridgeFilmFestival
Aimforhighestpossiblestandards‐explorenewtechnologybuttonotacceptbasicDVDaspublicpresentationformat.HomepresentationisnowvastlysuperiortoDVDthroughbasicboardroomprojector.Ourbesteventthoughwasa70mmoutdoorscreeningof2001lastyearinthegroundsoftheInstituteofAstronomywithapristine70mmcopyandin6tracksound,trulymindblowing‐wellworthmanhandlingthe2tonsofequipment!
DigitalDo’sandDon’ts
MarkCosgrove–HeadofProgramme,Watershed,CreativeDirectorEncountersFilmFestivalDo Don’t
• Haveagoodtechnicaldepartment.
• Worry.
• Haveafastconnection.
• Believedigitalisthesolution.
• Havefun. • Needaweathermantoknowwhichwaythewindblows.