Flávio Carneiro MaedaEngenheiro Mecatrônico – POLI/USP

Sócio Diretor – Konitech

Co-fundador - ProprietárioDireto

DIGITAL DISRUPTION IN THE PHYSICAL WORLD

SMART WEEK 2014 – USP

DIGITAL DISRUPTIONDIGITAL DISRUPTION

A Internet impactou primeiramente negócios que podiam ser facilmente ou totalmente digitalizáveis

Knowledge

Communications

Marketing & Advertisement

Media (Photo, Music, Movies)

Retail

Quem não se preparou e se não transformou, desapareceu. Novos negócios surgiram:

Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web

Na próxima fase, que já começou, a Internet irá impactar outros negócios através de “Produtos Híbridos”

Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab

Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web

Função Original + Dados e Serviços de TI

Se antes os serviços agregavam valor aos produtos, os produtos são agora meros intermediários para uma extensa gama de serviços

Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab

Business Models and the Internet of Things Business Models and the Internet of Things

Business Models and the Internet of Things - Bosch ConnectedWorld Blog

https://www.youtube.com/watch?v=kYQ_PHOCjyg#t=260

Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web

Consequências dos Produtos Híbridos (Enhanced Products):

1. High Resolution and Real time Management

2. Continuous integration of products to users and customers

I. After sales services

II. Run-time services

III. Customer relationship

3. Analytics (Big Data)

4. New Business Models

I. Freemium

II. Pay per use

III. Recurring Income revenues

5. Control circuit

6. Operational Efficiency

Internet 3.0 , IoT, Physical WebInternet 3.0 , IoT, Physical Web

Consequências dos Produtos Híbridos (Enhanced Products):

Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies

Example MichelinExample Michelin

Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies

Every Business is a Digital Business

1.0, 2.0, 3.01.0, 2.0, 3.0

1.0 2.0

Data / Transactions / Digital Services

3.0

1.0, 2.0, 3.01.0, 2.0, 3.0

IslandMESH(64K)

6LoWPAN

Coordinator(Edge router)

Cloud

Cloud BackendSystems

OS: Android / IOS / Win+Sensors

TalkingMessagingPositioningChekin-inRecordingInteractions with Systems

3G, 4G, WiFi

Cloud

Cloud

BackendSystems

AplicationsAplications

Examples of Applications of Hybrid Products

SMART

ProductionInventoryLogistics

Operational Efficiency

SMART

Logistics & Distribution

Operational Efficiency

SMART

Digital Post Sales ServicesRemote Monitoring

Predictive MaintenainceData Collection

FreemiumPay per use

Unconventional GrowthNew Revenues

Recurring RevenuesIncrease customer loyalty

ExemploExemplo - Refrigerador- Refrigerador

“Thing”