Digital Disruption in marketing
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DIGITAL DISRUPTION
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NOS
HEMA KPN
MoMo Layar
Nokia
RAIMO VAN DER KLEIN @rhymo
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GLA S S E F F E C T
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6
Glass Apps
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GLA S S E F F E C T
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7
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INNOWALLET
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PART 1: SMART
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronousto A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Appsto Big Data
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11http://weneverlookup.tumblr.com/
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LBS HYPE (2007-2009)
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SHAZAM
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MAPS
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HUMAN.CO
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GOOGLE NOW
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REMOVE FRICTION BETWEEN INTENTION AND ACTION
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INTERNET IS INTERESTED IN SENSORS
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24X7 ACCESS TO SENSORDATA
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APPLE WATCH
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GLA S S E F F E C T 23
ANDROID WEAR
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GOOGLE GLASS
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RICH NOTIFICATIONS
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NOTIFICATIONS ARE THE NEW INTERFACE TURNING OUR FOCUS BACK TO THE WORLD
… AWAY FROM DESTINATIONS
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronousto A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Appsto Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Servicesto Agents
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DEEPMIND
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VICARIOUS
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MACHINE LEARNING
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TECHNOLOGICAL INTIMACY
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CUSTOMER RELATIONSHIPS?
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PART 2: LEAVING THEDESTINATIONS
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50.000.000.000 (smart) devices connected to internet by 2020
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REMOVE FRICTION BETWEEN INTENTION AND ACTION
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ECHOAmazon
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NEST SENSOR EXPLOSION IN THE HOME
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GLA S S E F F E C T 43
MIMO Intel
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HARDWARE
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THE #1 PRODUCT NURSERY PRE-ORDER BECOMES THE STANDARD
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CONNECTING ASIA TO SMALL BUSINESSES & CUSTOMERS
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WEVOLVER OPEN HARDWARE
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NYMIBionym
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CHUI DOORBELLWith Facial Recognition
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FOOD TRI-CORDER KNOW WHAT YOU EAT
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BRANDS ARE GETTING BORN INTO THE PHYSICAL WORLD
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ACCESS TO CUSTOMERS?
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CLAIM YOUR CONTEXT
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Sports
FoodHealthTime management
Social
Retail
NegotiateMoney
Home Utilities
Garden
Car
Fashion
TransportCity life
Entertainment
SexBuy
HolidayExercise
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ONE MORE THING!
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GLA S S E F F E C T
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63
ONE MORE THING
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DRIVERLESS CARGoogle
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KNIGHTSCOPE K5
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BIONIC BAR
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ROBOTICA (sensors, mechatronics)
INTERNET (big data, deep learning)
CONSUMER ELECTRONICS (marketing, hardware, distribution)
SENSETHINK
ACT
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COMPETITION IS AROUND THE CORNER
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WE ARE MOVING TO THE FINAL DESTINATION
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LEGENDARY STUDIO RAIMO VAN DER KLEIN TELEFOON: 06-41171116 [email protected] WWW.LEGENDARYSTUDIO.NL