The Power of Digital Storytelling for Nonprofits - Presented by Greg Hofbauer, GroundWork Design
Digital Design Trends for 2017 & Beyond - …...CONFIDENTIAL 25Since 2001, Beaconfire RED has helped...
Transcript of Digital Design Trends for 2017 & Beyond - …...CONFIDENTIAL 25Since 2001, Beaconfire RED has helped...
Digital Design Trends for 2017 & Beyond
Steve MarkEve
Markell TJ
Design for Multi-Channel Content
Why design for multi-channel content?
• Audience is found on multiple platforms / channels
• BP audience grew from 200,000 to 1.2 million on LinkedIn
• Email voted the #1 metric for measuring content marketing success
Content First Design
Content is king.Design is queen.
Cards
Foundation Center
Typography
Bold & custom fonts with striking imagery and video
Customized to content Type as image
Integral part of page composition Larger headlines
Decline of Flat Design
NPF - Textures
Baldor – CTAs
Stripe - Backgrounds
Spotify - Cards
Asymmetry (& new symmetries)
Incomplete grid
Breaking the plane Split screen
Diagonals
Mobile Only Design
Why Mobile Only?
• Over 25% of the world is mobile-only
• In the US, 10% of adults are mobile-only
• In the US, people spend 65% of their digital time on mobile.
Animation
Navigation
CTAs Radial Menu Buttons
Counter
Patterns
AR and VR
Charity Water VR Pokémon Go
About Beaconfire RED
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Since 2001, Beaconfire RED has helped more than 250 leading nonprofitsgrow and transform their brands.
We create digital campaigns, design user-centric websites and apps, and develop technology solutions that engage visitors and increase revenue.
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Want to Know More about Our Services?
• Visit www.beaconfire-red.com/our-services and www.beaconfire-red.com/our-work to learn more.
• Or email Liz Murphy at [email protected] or phone 571-814-2219.