Digital Design Suite

Diane Joyce, Senior Lecturer & Programme Leader

Digital Design Suite BSc (Hons) [NEW but revision of existing]

Suite of programmes:

• BSc Digital Design (Graphics)

• BSc Digital Design (3D Animation & Visualisation)

• BSc Digital Design (mainly aimed at Level 3 entry)

Digital Design Programmes

• Want to apply their creative ability to digital design solutions

• Expect to use computers as main tool

• Are prepared to learn technical and advanced software skills

Aims to attract applicants who:

Entry Requirements

• Art & Design (or ‘creative’ subject)

• English (or subject to demonstrate ‘written communication’)

• Technical/Scientific subject (not necessarily at Higher – should demonstrate an interest & ability)

Highers at BBB or equivalent (195 UCAS points)

Entry Tariffs

• Some students have significantly more Highers than required

• Some students just make the conditions required

Average Entry Tariff greater than BBB

Portfolio Selection

• Portfolio requirements sent to all applicants who meet or will potentially meet Entry Requirements

• Specific requirements to evidence and a design task included

• Ensures portfolio selection on equal basis

• Some applicants opt not to submit portfolio (up to 25%)

Oversubscription / Limits on Places Available (20 per programme)

Digital Design Themes

• Static & Motion Imagery: Photography / Graphics / Video / Animation

• 3D Animation & Visualisation• Interface / User Experience Design • Digital Media Creation

Digital Design: Common Level 1

• All students take the same modules

• Can transfer programmes during or at end of Level 1 depending on strengths and weaknesses

Opportunity to ‘try’ before making specialist choice

Digital Design: Levels 2-4

• ‘Graphics’ students take specialist Graphics modules

• ‘3D’ students take specialist 3D modules

• Also some modules ALL students would take: e.g. Digital Video, Motion Graphics, Research Skills

Some shared themes/some specialist

Potential Employment

Graphic / Digital / Web Designer

Motion Graphic Designer

Interaction/User Experience Designer

Designer

3D Animator

3D Visualisation Specialist

Application (Front End) Designer

Examples of Employment

Digital Designer: Dog Digital, Frame

Designer: Cartoon Network (Hong Kong)

Graphic Designers: WeeWorld, Kiltr

3D Visualisation Specialists: Soluis, Wireframe3d

Teaching: Primary/Secondary

Business Entrepreneurs: Bonnie Bling, Harrison & Fyfe

Global: Finland – New Zealand

Application Process

• Students can apply for different programmes

• However, same process for selection via portfolio

Different UCAS codes

Caledonian Creates

• View examples of this year’s student work

Wednesday May 28th - Sunday June 1st