Digital Design Intro Spring 2009

Horizon Projects Workshop Tom Klinkowstein Digital Design

What Design Has Become

(Intro DES 622)


- World’s economy (and designer’s role in it) is radically transforming. Efficiency and aesthetics are not enough.

- Companies / societies will continue to prosper only if they push to the higher ground of Innovation


Innovation:

Imaginative activity fashioned to produce outcomes that are both original and of practical value.

(What designers naturally do!)


- Designers: uniquely positioned to lead innovation, because they suggest that something may be and reach out to explore it.

-Designers are Intuitive, Experimental and Empathetic.


A tool of innovation associated with design:

Brand Platform–the ideas, words, colors, textures, sounds, animations, etc. from which later decisions about a product or service may evolve.


Digital Design semester-long assignment (with many parts):

Create a brand platform for a product or services evolved out of a quote from “Tomorrow Now: Envisioning the Next 50 Years”, Bruce Sterling

Horizon Projects Workshop Tom Klinkowstein Digital Design There will be three or four short sub-assignments (2-3 weeks each) using different media.

At the end of the semester, all the final work will be packaged together as a PowerPoint.

The PowerPoint will show the evolution of the proposed product or service concept.

Horizon Projects Workshop Tom Klinkowstein Digital Design Students also keep a blog as a work-in-progress archive and a place to post two or three reviews each week of posts from design blogs as well articles from the New York Times.

Periodically, all students will present their blog reviews as well as work-in-progress updates to the class.

Digital Design Intro Spring 2009

Education

Transcript of Digital Design Intro Spring 2009