#WF2015 Presentation July 25th, 2015

www.themission.biz @themissionbiz trevor@themission.biz

Trevor Haldenby of

Digital Design Fiction Transmedia and Foresight

Trevor Haldenby @trevver

CEO

An adventure laboratory that helps businesses up their game

when it comes to futures.

by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...

Written ScenariosWhat might happen in the future?

Photo by pauliki (CC BY-NC-ND 3.0)

http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/

Transmedia STORYTELLING

Spreadability vs. DrillabilityContinuity vs. Multiplicity

Immersion vs. Extractability

WorldbuildingSeriality

SubjectivityPerformance

7 Core Concepts of Transmedia from Henry Jenkins

http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

Operate at the scale of a WORLD, not a single narrative.

Spread the Content ACROSS MEDIA ECOLOGIES.

Engage AUDIENCES as CREATORSand CURATORS, not just Consumers.

The 3 Design Rules of Transmedia Storytelling

Pervasive / Augmented / Alternate Reality Games

INSTITUTE at USC

Transmediaworld building as

essential 21st century design skill.

Build a FUTURE WORLD, not a written scenario.

Breathe life into the SCENARIO across MEDIA.

Engage STAKEHOLDERS as CREATORS and CURATORS, not just Clients.

The 3 Design Rules of Transmedia Scenarios

A transmedia scenario exploring the future of lifestyle biotech.

CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.

LIFECHOICE

CHANCECHANCE

SHOULD BE ABOUT

“The audiences we are telling stories to nowadays have a fundamentally different narrative education than we had, or the generations before us had.

The interplay of digital media and theatre is simply a reflection of how our daily lives are changing.”

—ROBERT LEPAGE

Say hello to the BRX Virus.

Visualization of Participant Network in the ByoLogyc Experience

FORMER 4CORP CEO DOROTHY DRUMMOND AND INTERIM CEO AMIR PATEL, IN HAPPIER TIMES. FILE PHOTO. !Respecting the Big Desk by Amir Patel !Most of you have never heard of me until recently, if at all. I am not one for seeking the limelight. I’ve always worked better solo, with a cup of coffee and a quiet place to think and crunch numbers. But recently I was thrust onto the stage after the

untimely departure of one of my most treasured colleagues and friend.

Dot Drummond was a woman we all admired. Many wanted to emulate her, and spread her way of thinking. I may have been one of the very few who would say that that endeavour is both naive and foolish. Dot was a great Canadian Business News

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*** !From: Interim CEO

Amir Patel

To: CFO, VP Finance, VP Marketing"

Can I get an exact figur

e on how much we’re spen

ding on the 4Ward progra

m? Are we

getting the best value f

or our dollar?!

!------------

------------------------

------------------------

-----!

From: CFO To: Interim CEO, V

P Finance, VP Marketing"

Mrs. Drummond had set as

ide just under $400k for

this initiative. We’ve

spent

about $100k so far.!

!------------

------------------------

------------------------

-----!

From: Interim CEO Amir Patel

To: CFO, VP Finance, VP Marketing"

Can we cut our losses? T

hat’s $300k that we coul

d be saving. Any

stipulations about backi

ng out of the contract?!

!------------

------------------------

------------------------

-----!

From: VP Marketing

To: Interim CEO, CFO, VP Finance"

You don’t want to do tha

t, sir. You asked about

the value for our

dollar? It may not be as

valuable to us as it is

to the students but

that doesn’t mean we sho

uld just cancel the whol

e thing halfway

through. That seems like

a bigger waste of money

to me.!

------------

------------------------

------------------------

----!

From VP Finance To: Interim CEO, C

FO, VP Marketing"

She’s right Mr. Patel i

t would be a bigger loss

cutting the

whole program. We have c

ontractual obligations t

o the school too

that would end up costin

g us big time. That’s no

t to say we

can’t scale it back sign

ificantly. Sasha, can we

find the six

most valuable students a

nd continue a shortened,

more intensive

course for them? Like pu

tting our money on the r

ight horses...!

!------------

------------------------

-----------------------

From: VP Marketing

To: Interim CEO, CFO, VP Finance!

No. We’re not going to w

rite off nearly the enti

re class

just so a few can excel.

They all get the same c

hance, fair

and square. Dot would be

ashamed that we’re even

having

this conversation.!

!------------

------------------------

-----------------

From: Interim CEO Amir Patel

To: CFO, VP Finance, VP Marketing!

I want a report on ways

to shrink the cost of th

is

program. I don’t want to

spend any more than we

already have until then.

!

www.4Corp.ca

Jumpalot Junkbot

An arcade game set in a post-Singularity world by TMB’s

creative technologist David Fono.

Please contact us today to begin an exploration into

your organization’s future!

Trevor Haldenby, President +1 416 317 7806

trevor@themission.biz