Digital Day 2011 - Sabine - BBDO/Proximity
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Transcript of Digital Day 2011 - Sabine - BBDO/Proximity
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+287 Offices
In 79 countries 16,000 people worldwide
The world’s third largest agency network The largest agency network within Omnicom
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BBDO in Europe
BBDO Europe, Middle East & Africa
193 offices in 44 countries About 7700 employees
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Flat
Talent over Geography
Customized and scalable
Network philosophy
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Office services
Each office can provide Social Media /Advertising / Design / Digital (advertising, e-commerce)
Mobile / Sales Promotion / CRM / Events / Production
Multiple offices offer
Publishing / Data management
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Competency on demand via Centres of Excellence
scalable solutions for each office and client -open source philosophy provides one source quality
DIGITAL LAB
BBDO agency
CRM/DATA SHOPPER MKT
METRICS ROI BtoB
DISTRIBUTION
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Partners
1920 1954 1960 1966 1983 1987 1989 1991 1995 1997 2000 2001 2003 2004 2005 2006 2007 2008
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What does innovation in marketing mean to you?
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How will technology shape your marketing going forward?
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The discipline of InciteWork leads to strategic focus...
Brand building is not distinct from behaviour changing.
Awareness and action must be one.
Incite Work, is a process that binds offices, clients and agency via the pursuit of causing action by addressing behaviour.
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…leads to Big Ideas that...
...travel anywhere
... cause action
... create subscribers
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Where do you look for leadership?
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“…digital is the context for all of our marketing.”
“ BBDO is about creating the world's most compelling content.”.
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Jack Benny!Your Hit Parade!
Armstrong Circle Theater!US Steel Hour!Burns & Allen!
DuPont Show of the Month!GE Theater!
Delivering compelling content. 1930 - 50’s
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