Digital Crowdfunding Campaigns

7 Important Steps in Creating a Successful Online Crowdfunding Strategy

Step 1.

Have an established social media presence and website.

Open relevant social media accounts to promote and brand your organization.

Step 2.

Reach out beforehand to inform the public/high-profile influencers on the upcoming Crowdfunding campaign.

Enlist their help in sharing content.

Ask for guest blogs from interest groups or collaborators.

Step 3.

Have the introductory crowdfunding email target current supporters to get the ball rolling with donations.

When the public campaign goes Live there should already be some funding activity from your base to show the public there is already substantial backing for the

project.

(It's important that your page reflect some funding success before you start to reach outside your network -- especially to bloggers and other press.)

Step 4.

Have quality content ready for publication.

Have several press releases, blogs/articles, infographics and videos completed and scheduled for distribution.

Make sure all publications have a “call-to-action” to encourage visitors to share it or to sign up to the email list. Spend time crafting engaging titles as this will increase the likelihood of your content going viral.

Target niche audiences and the general public with a variety of content.

Create a Tweetstorm – 20+ short informative tweets related to the crowdfunding project all published within a hour or throughout the day.

Have 4-5 posts a day on social media platforms or run a paid ad.

Step 5.

Offer Rewards

People are more eager to participatewhen incentives are offered.

Set price ranges to initiate donor rewards.

$50 gets supporters stickers or a 10% discount on entry fees

$100 gets your name on our donor wall

$250 gets you a year-long membership

$1000 gets you special access (e.g. entry into the International Balloon Fiesta)

Step 6.

Share your progress.

Develop infographics that show the progress made and what is left to achieve.

Recognize big backers publically.

Step 7.

Stay in constant communication. Convert supporters into promoters.

Use follow-up emails and social media posts to thank supporters and encourage them to promote the campaign by sharing.

Resources:

http://tripleseo.com/traffic-marketing-crowdfunding/

http://www.entrepreneur.com/article/228544

http://blog.megafounder.com/blog/tools-to-promote-your-crowdfunding-campaign/

http://succeedasyourownboss.com/how-to-market-your-crowdfunding-campaign/

http://thenextweb.com/insider/2015/07/29/how-to-successfully-run-a-crowdfunding-campaign/#gref

http://crowdfundinghacks.com/blog/