DIGITAL COMMUNICATION at the right time in the right place€¦ · YEARS OF HISTORY 19,000...

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WOLTERS KLUWER PROFESSIONAL NETWORK MEDIAKIT

DIGITAL COMMUNICATION

at the right time in the right place

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Wolters Kluwer is a leading global provider of services for legal, tax, job, financial and healthcare markets. Professionals from all over the world can rely on information tools and software solutions specifically developed to manage their business efficiently in an increasingly dynamic context. The company has approx. 19,000 employees worldwide and is active in Europe, North America, Asia-Pacific and Latin America. In 2014, Wolters Kluwer reported sales of € 3.7 billion. Wolters Kluwer’s headquarters are in Alphen aan den Rijn, the Netherlands. The company is listed on Amsterdam’s Euronext stock exchange and is part of the AEX and Euronext 100 indexes.

Wolters Kluwer operates in Italy in professional publishing, software, training and services under the brands IPSOA, CEDAM, UTET Giuridica, UTET Scienze Tecniche, LEGGI D’ITALIA, INDICITALIA, il fisco, OSRA, ARTEL, OA SISTEMI and Teknoring. Wolters Kluwer’s specialized, broad and integrated offer ranging from paper, digital, online and mobile publishing products to on-premise and in-the-cloud software solutions, courses and events organized by the IPSOA Training School, and advertising, is the reference point for professionals in the economic, legal, technical and job fields, for companies and PA.

WOLTERS KLUWER / MEDIAKIT

175 YEARS OF HISTORY

19,000 EMPLOYEES

3.7 BILLION TURNOVER

40 OFFICES WORLDWIDE

Wolters Kluwer

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Wolters Kluwer Italia groups historical brands of Italian professional publishing, such as CEDAM, IPSOA and UTET Giuridica. The offer includes monographs, manuals, treatises, commentaries, formularies and operational guides by subject-matter experts. These publishing products are available both in paper and digital formats and their content is stored on the digital shelves of La Mia Biblioteca, the first in-the-cloud professional library with a new method to search books and read experts’ opinions and solutions, both from PC and tablet. Wolters Kluwer Italia’s brands IPSOA, LEGGI D’ITALIA and il fisco not only offer the most exhaustive and reliable contents but also a wide range of databases, on-premise and in-cloud suites and software.

WOLTERS KLUWER PROFESSIONAL NETWORK / MEDIAKIT

Professionals, companies and PA access high-quality updates and insights through these solutions, which are intuitive, performing and technologically innovative at the same time, and also reliable as far as sources and contents are concerned. Wolters Kluwer Italia is the reference point for professional information in Italy and is the publisher of a number of portals for legal, fiscal and business professionals. The portals Quotidiano IPSOA, Quotidiano Giuridico and Diritti e Risposte (in collaboration with Corriere della Sera) and Teknoring in the technical area.

Wolters Kluwer in Italy

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TEKNORING: THE NETWORK FOR TECHNICAL PROFESSIONS

The professionals of technical sectors, such as architects, engineers and surveyors, interacting every day with Teknoring’s sites and social media

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CONTENTS FOR TECHNICAL PROFESSIONALS Teknoring is the network able to communicate at 360 degrees with the technical professionals through specialized information vertical sites: Ingegneri.info, Architetto.info, Geometra.info, Edilone.it, Periti.info, Geologi.info, Chimici.info, Agrinews.info. To these are added TeknoSearch, search engine site for companies and products of the technical sector, and Wikitecnica, search tool on all topics of interest to the world of technical professions. Thanks to constantly updated contents, Teknoring sites are a source of daily information on regulations, projects, profession, events and competitions, training courses, technical solutions.

TEKNORING / MEDIAKIT

The News section is enriched by technical insights drawn up by experts, interviews with players in the sector, video and photo galleries. The portals also feature an area dedicated to Free Download of: CAD blocks, free software, documents, e-book, etc. In addition to daily updating, portals hosting thematic depth Focus – on the most important issues for technical professionals - and Focus tied to the most important fairs and events for the sector, such Klimahouse, MADE expo, Saie, Cersaie, MCE.

Teknoring

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The entire network Teknoring requested and received the code ISSN, assigned to serial publications from Italian ISSN Centre which operates on the basis of legislation International ISSN (ISO 3297: 2007, ISO 3297: 2010). Based on an international standard, the ISSN ensure visibility and recognition of the value of content, in Italy and abroad.


WHO WRITE FOR US The authors of Teknoring networks are more than 50, chosen from the leading industry experts:: • University professors; • Researchers; • Representatives of organizations and associations (professional, trade and manufacturers associations); • affirmed Professionals.

Teknoring

FORUM The excellence of Teknoring network proves even in Forum, additional sources of information to each website. With a decade of history behind them, Forum have become places of encounter and comparison chosen by Italian technical professionals. Within each Forum, an ever-growing community meets, shares problems and solutions, exchanges useful opinions and advice for the professional activity: a precious resource for our users and, for us, a very useful tool to better understand the dynamics of the sector and needs of professionals. SOCIAL MEDIA Over 155,000 fans follow our pages Facebook, interact, comment and share our contents. And also on Twitter, Google Plus and LinkedIn.

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332,000 REGISTERED USERS OF TEKNORING NETWORK

Subscribers of the newsletters Ingegneri.info -> 166,000 Architetto.info -> 102,000 Geometri.info -> 57,000 Edilone.it -> 88,000 Periti.info -> 29,000 Geologi.info -> 19,000 Agrinews.info -> 22,000 Chimici.info -> 13,000

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Teknoring websites


Newsletter Subscribers -> 166.000 Pageviews/month: 850,000 Unique users/month: 260,000 Pagesviews per session: 2.30 Average time on site: 4'

Newsletter subscribers> 102,000 Pageviews/month: 120,000 Unique users/month: 40.000 Pagesviews per session: 2.20 Average time on site: 1'40 "

Newsletter subscribers> 57,000 Pageviews/month: 180,000 Unique users/month: 80.000 Pagesviews per session: 1.8 Average time on site: 1‘35"

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Teknoring websites


Newsletter subscribers: 88,000 Unique users/month: 20,000 Sessions/month: 25,000



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Teknoring websites

TEKNORING/ MEDIAKIT

Newsletter subscribers> 22,000 Sessions/month: 7,000 Unique users/month: 5.000

Newsletter subscribers> 13,000 Sessions/month: 5,000 Unique users/month: 4,000

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TEKNORING COMMUNITY

Our network reaches more than 390,000 unique visitors/month and over 1 million page views/month

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Teknoring forums

FORUM INGEGNERI.INFO Posts: 440,850 Topics: 71,374 Members: 107,433

FORUM GEOMETRA.INFO Posts: 97.748 Topics: 22.840 Members: 26.877

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THE CENTRAL ROLE OF SOCIAL MEDIA

Over 155,000 fans follow our pages on Facebook: interact, comment and share our contents. And also on Twitter, Google Plus and LinkedIn

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Teknoring network is more and more “social”. Coverage on social networks of each published content on the sites is an integral part of the daily editorial work, with post and tweet optimized according to the specific nature of each channel. Facebook and Twitter in the first place, but also Google Plus and Linkedin, see fans and followers base growing and an increasing user involvement.

Fans: 65,000 Post Reach: 220,000

Teknoring social media


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AN EFFECTIVE AND TARGETED COMMUNICATION

A value target A custom message A direct channel with professionals

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Communication services

WEB ADVERTISING / MEDIAKIT

Professionals search, know and actively use Teknoring’s channels: thus, communicating through these tools guarantees that the desired professionals are reached effectively. We offer to our advertising investors a target profile and value and custom message: the best conditions for a targeted and effective communication. As a consequence, our communication solutions are not ready-made but are always the result of a specific brief. Once a balance between the professional’s and the company’s needs is found, the experts and creative team is available to define together with the customer the best strategies and activities to reach their goals. integrated communication projects,

WE HAVE THE MORE EFFECTIVE TOOLS TO REACH YOUR GOALS

DRIVERS FOR SUCCESS The creation of value for users is a essential requisite for the success of communication’s campaign. The drivers of each campaign are: • Develop an integrated communication strategy, creating brand awareness and generating interest in the products and services • Communicate partner values, relying on our knowledge of the target audience • Create mechanisms of engagement and added value activities for users, increasing the knowledge of the Partners and interest in its offer, favoring lead generation and sales.

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Communication services


Every week we hold to date registered professionals with newsletters containing the most important news for their professional category and, thanks to the valuable contribution of our authors, technical updates by sending newsletters on specific topics.

Advertorial articles give visibility to products, solutions, and realizations about your company. You can publish an article on the home page of our sites and in the weekly editorial newsletter

Your promotional message can be sent to subscribers to our database with the desired level of profiling: profession, geography, interests, etc.

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Communication tools


Brochures, sheets, white papers, e-books or any other publication about your company may be published in our Download Area, and networked with Teknoring’s professionals community.

Maximum visibility of content and materials adv of your company shared on Teknoring’s social networks.

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OUR STREGTHS

Concrete approach Content reliability Accredited expert authors Wolters Kluwer brand guarantee

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Teknosearch


TEKNOSEARCH TeknoSearch is the search engine for building, design and furniture born in 2003 from the experience of Teknoring, with the aim of providing visibility on internet to companies of the technical field, but also advice and assistance to meet any business need: online advertising campaigns and many other commercial services.

COMPANY PROFILE AND PRODUCTS SHEETS With TeknoSearch you can place and manage all information relating to your company: field of activity, merchandise categories, products, catalogs, photo galleries, videos, social networks. To increase visibility and boost business contacts, each card contains a map the geographical location and a form that allows visitors to contact the company to ask questions. In TeknoSearch you can enter any technical or commercial information on services and products of the company, Some fields, such as a brochure, Items of specifications, product specifications, catalogs, certifications, lists and services, make easier the consultation from visitors and potential customers.

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Google AdWords


Wolters Kluwer Italia signed an agreement with Google to become Partner of Google AdWords, Google’s online advertising platform, which allows companies of any size and professionals to promote their business via the search engine by publishing pay ads next to the search results. All our communication tools may find an ally on AdWords, which allows you to run ads in the moment when potential customers look for products or services advertised.

With Google AdWords we offer a professional service of creation and optimization campaign, as well as quality customer support. Thank you the deep knowledge of the industry, we are able to analyze the company's ranking on Google, propose the keywords optimized for the campaign search and the best Internet sites for your display campaign. Each month, in addition, the customer receives a report on the advertising campaign's performance: simple and easy to understand, the document presents Google’s official data for the evaluation of campaign.

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Special projects

WEB ADVERTISING MEDIAKIT

SPECIALI Your company can be at the center of the thematic focus, named Speciali, and gain visibility within these initiatives through commercials, advertorials articles, case histories, which will be hosted also in the dedicated newsletters.

E-BOOKS you want to tell your company or a particularly successful project or a realization? Backed by a great editorial experience, we produce digital publications covering every communication needs

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Special projects


WEBINAR In addition to the promotion of products, in an ever evolving and increasingly competitive, it becomes central to company to spread information and culture on products and solutions, as well as to inform the designers about their practical use. In this sense, the training activities are fundamental, and if they pass by the web are easier, faster and effective. Thanks to our platform, we can organize webinars on various technical topics, also providing the rapporteur, selected from our network of authors. The company that sponsor a webinar is entitled to make a speech, as well as visibility in promotion activities dedicated to the webinar (newsletter, dem, articles, post on social networks, etc.)

WIKITECNICA Wikitecnica is a research tool developed and constantly update, on all topics of interest to the world of technical professionals. This is a publishing project, created with the aim of offering high-level online contentin a new digital system "signed" and validated by a scientific committee. Write for Wikitecnica.com over 300 authors, Wikitecnica will contain over 4,000 items, published from 2013 and completed in 2016.

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Our customers

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Our customers

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Teknoring.com

CONTACTS / MEDIAKIT

KEEP IN TOUCH!

For more information about advertising solutions and to know all the possibilities of campaigns customization within the

Teknoring network write to [email protected]

To be always updated on our editorial initiatives and visibility offers visit

www.teknoring.com

DIGITAL COMMUNICATION at the right time in the right place€¦ · YEARS OF HISTORY 19,000...

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