Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

46
MAJOR EVENTS AND DIGITAL STORYTELLING DIGITAL COMMONWEALTH: Jennifer M Jones, Project Coordinator Prof. David McGillivray, Project Lead

description

Presentation on Digital Commonwealth for Youthlink Scotland Comms and PR digital surgery, 2nd of June.

Transcript of Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

Page 1: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

M A J O R E V E N T S A N D D I G I TA L S T O R Y T E L L I N G

D I G I TA L C O M M O N W E A LT H :

Jennifer M Jones, Project CoordinatorProf. David McGillivray, Project Lead

Page 2: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

D I G I TA L C O M M O N W E A LT H R E S E A R C H E R P R A C T I T I O N E R !@ D I G C W 2 0 1 4 @ U N I W E S T S C O T L A N D

@ J E N N I F E R M J O N E S

Page 3: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

M A J O R E V E N T S ?

Page 4: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

S P O R T C O V E R A G E

Page 5: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C E R E M O N Y

Page 6: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C U LT U R E & T O U R I S M

Page 7: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

S P O N S O R S H I P

Page 8: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

T E C H N O L O G Y ?

Page 9: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C O M M U N I T Y ?

Page 10: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

2 0 1 2

Page 11: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

O LY M P I C T O R C H R E L AY

Page 12: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting
Page 13: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C I T I Z E N J O U R N A L I S M

Page 14: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

T R A I N I N G R O A D S H O WR E C R U I T M E N T A N D C O N T E X T

Page 15: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

TURN THE CAMERA ONTO THE CROWD

Page 16: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting
Page 17: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

#citizenrelay used a hybrid media environment, including blogs and social media, to mobilise, organise and discuss issues pertaining the

Olympic Torch Relay

Page 18: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting
Page 19: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

• 8 “Interns” across 4 regions, 60 citizen reporters through Scotland-wide training roadshow

• Participation through #citizenrelay hashtag, volunteers, networked contribution

• “Share your story" - through website, email, social media or a reporter near by

Page 20: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C O M M U N I T Y S T O R I E S O R C I T I Z E N N E W S W I R E ?

Page 21: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting
Page 22: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

PA R T N E R S H I P SL E A R N I N G

Page 23: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

D E M A N D S F O R M E D I A A N D D I G I TA L L I T E R A C Y

L E A R N I N G

Page 24: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

P L A N N I N G A N D C O O R D I N AT I O NL E A R N I N G

Page 25: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

2 0 1 4

Page 26: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C O M M O N W E A LT H G A M E S

Page 27: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting
Page 28: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting
Page 29: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting
Page 30: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

D I G I TA L S T O R Y T E L L I N G ?

Page 31: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

Creative response to the Commonwealth (Games) from across Scotland, involving a diverse range of

individuals/communities

Page 32: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

TA R G E T S

• Schools Programme, 32 local authorities (640 learners)

• Community Media Programme, 4 clusters (Aberdeen, Glasgow, Edinburgh and Ayrshire)

• Creative Voices (Songwriting, Creative Writing & Documentary), 4 campus areas of the University of the West of Scotland

Page 33: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

S C H O O L S P R O G R A M M E

• transition initiatives (primary & secondary working together)

• cascading skills (learners becoming digital leaders)

• Going beyond sport, responding to principles of the project

• creative citizenship responding to the themes of project

Page 34: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

E X A M P L E S O F P R O J E C T SS C H O O L S P R O G R A M M E

Page 35: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

R E S O U R C E S & I N F R A S T R U C T U R E

• Four workshop areas (blogging, video, audio, social media)

• Thematic, Creative and Communities of Practice

• Evidence-based granular learning (Open Badges)

Page 36: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

T H E S T O R Y S O FA R C O M M U N I T Y M E D I A

Page 37: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C O M M U N I T Y M E D I A C A F E S

• 4 regions (Aberdeen, Glasgow, Edinburgh, Ayrshire)

• 16 Cafes, offering tasters in blogging, video, audio and social media

• Informal, awareness raising, access to project

Page 38: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C O M M U N I T Y M E D I A S Y M P O S I U MC A PA C I T Y B U I L D I N G

Page 39: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

D I G I TA L S T O R Y T E L L I N G W O R K S H O P S

N O R T H H I G H L A N D S , O R K N E Y, G L A S G O W, A Y R S H I R E , E D I N B U R G H

Page 40: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C R E AT I V E V O I C E S

• Using our expertise in documentary film, creative writing and community songwriting the Digital Commonwealth will deliver three creative voice projects involving participatory workshops and benefitting individuals and groups in four areas around University of the West of Scotland campuses (Dumfries, Ayrshire, Lanarkshire and Renfrewshire).

Page 41: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

B AT O N R E L AY

• Coordinating a community reporting initiative for the Queen’s Baton Relay, involving individual beneficiaries and project partners, showcasing the rich tapestry of Scotland’s response to the Commonwealth Games and hosted on a specially designed and archived website.

Page 42: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

H O W C A N I G E T I N V O LV E D ?

D I G I TA L C O M M O N W E A LT H

Page 43: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

A D V O C AT EH T T P : / / W W W. D I G I TA L C O M M O N W E A LT H . C O . U K

Page 44: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

P R O M O T E A N D PA R T I C I PAT E

# D I G C W 2 0 1 4 / @ D I G C W 2 0 1 4

Page 45: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

E N G A G ES C H O O L S / C O M M U N I T Y M E D I A / C R E A T I V E V O I C E S / B A T O N R E L A Y

Page 46: Digital Commonwealth Presentation for Youthlink Scotland Comms & PR Meeting

C O N TA C TJ E N N I F E R @ D I G I TA L C O M M O N W E A LT H . C O . U K