Digital collections: Increasing awareness and use

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Your digital collections are online. What's next? Learn how CONTENTdm users including libraries, museums and archives use a variety of ways to increase awareness and promote their digital collections. The session will also highlight the use of the WorldCat Digital Collection Gateway that provides you with a self-service tool for uploading the metadata of your unique digital content to WorldCat and is available to all repository managers.

Transcript of Digital collections: Increasing awareness and use

  • 1. CONTENTdm digital collections: Increasing awareness and use Suzanne Butte OCLC Digital Services Consultant AzLA November 2010

2.

  • Your special collectionsonline!
  • Special collections
    • Archival and library materials distinguished from other materials by their physical form, content, depth or subject coverage
    • Historic, rare, valuable, hard to access, fragile
  • Now you want everyone to know they are available online

CONTENTdm digital collections:Increasing awareness and use 3.

  • Increasing awareness of your digital collections to
    • Your library users (students, faculty and staff)
    • Your community (campus, geographic, library and subject)
    • And beyond!
      • Regional to global

Digital collections 4. Top 6 ways to increase awareness

  • Create print materials
  • Schedule in-person events
  • Contact the media
  • Share your metadata
  • Leverage the Web
  • Wield those Web 2.0 tools

5.

  • Print materials may be considered old-fashioned,but they are effective
  • Write a description, include images
    • Develop brochures, flyers, bookmarks, table tents and/or posters
    • Consider student and local newspapers
      • Work with press or marketing departments
    • Send full article to a range of publications,especially subject specific

Increasing awareness and use: 1. Create print materials 6. Increasing awarenessand use : Create print materials

  • Hudson River Valley Heritage
  • Bookmarks
  • Customizable press release

http://www.hrvh.org/ 7. Increasing awarenessand use : Create print materials

  • Montana Memory Project
  • Bookmarks

8. Increasing awareness and use: 2. Schedule in-person events

  • Participate in faculty informational meetings
  • Present at conferences and special events
  • Speak at community events and meetings
  • Interviews (public radio, newspapers, etc.)
  • Host a special event , such as an open house
  • [Remember to provide related brochures, flyers, etc.!]

9. Increasing awareness and use: Schedule in-person events 10. Increasing awareness and use: 3. Contact the Media

  • Newspapers
  • Magazines
  • eNewsletters
  • External blogs

11. Western Soundscape Archive,University of Utah Marriott Libraries http://westernsoundscape.org/ 12. Increasing awareness and use: American Library Association 13. Increasing awareness and use: American Library Association

  • American Libraries Direct , an eNewsletter that features a Digital Library of the Week
  • Do you know of a digital library collection that they can mention in thisAL Directfeature?[email_address]
  • Browse previous Digital Libraries of the Week atwww.ilovelibraries.ala.org/diglibweekly/

14. Increasing awareness and use: 4.Increase discovery of your digital collections with WorldCat

  • The WorldCat Digital Collection Gateway
    • Offers self-service tools to upload the metadata of your unique digital collections to WorldCat
    • Enables you to set your OCLC holdings symbol for each record uploaded to WorldCat, which helps to optimize search results
    • End users can click through to your local digital content
    • Freely available for use with any OAI-compliant repository,including CONTENTdm

15. WorldCat.org 16. WorldCat for global discovery Thumbnail View the item 17. Providing access to your digital items http://digitum.washingtonhistory.org/index.php 18. Benefits of the WorldCat Gateway

  • Harvesting schedule. You control your harvesting schedulemonthly, quarterly, semi-annually or annually
  • Customization of metadata. You customize the appearance of your metadata in the WorldCat.org display
  • Local identity of your records. Your metadata records maintain their local identity
  • OCLC holdings symbol. Set your symbol for each record uploaded to WorldCat, to help optimize search results in WorldCat Local

19. Increasing discovery through WorldCat.org 20. Growing usage, growing features

  • Since July 2009
  • More than 300 institutions registered
  • More than 1,000,000 metadata records added to WorldCat

21. Collection visibility

  • Photographs, theses, museum objects, audio clips, oral histories, historical documents & manuscripts, yearbooks, newspapers
  • Milestone record program
    • Recognizes contributions via the Gateway on significant milestones
    • Awardees receive professional development grant

22. Milestone record 450,000th record www.worldcat.org/oclc/631384920 University of Michigan 23. Milestone record 1,000,000threcord www.worldcat.org/oclc/654988417 Virginia Tech Digital Library and Archives 24. Penny Baker, Clark Art Institute

  • The Gateway is an important tool for The Clark to broaden the visibility of its collections, from there we have created WorldCat lists and have also tied in online interactive communities such as Facebook and other Web 2.0 tools.
  • Penny Baker, Collections Management Librarian
  • The Sterling and Francine Clark Art Institute
  • http://www.worldcat.org/profiles/tompinch/lists/772561

25.

  • Register with search engines
    • Yahoo! Getting started promoting your site
    • http://help.yahoo.com/l/us/yahoo/smallbusiness/webhosting/promote/promote-07.html
    • Google How to register with Google
    • www.google.com/addurl/
    • SEO (Search Engine Optimization)
    • http://en.wikipedia.org/wiki/Search_engine_optimization

Increasing awareness and use: 5. Leverage the Web 26.

  • Utilize your librarys Web site
  • Add to the OPAC (collection and/or item level)
  • Link from your Librarys Home Page
  • Showcase your collections online
    • Feature Whats New or Image of the Month to increase appeal
    • Online slideshows images change every X seconds

Increasing awareness and use: Leverage the Web 27. Increasing awareness and use: Link from your Librarys Home Page http://digital.lib.uh.edu/ 28. Increasing awareness and use: Showcase your digital collections http://www.wnylegacy.org/ 29.

  • Listservs (announcements on professional listservs)
  • Blogs

Increasing awareness and use: Listservs, blogs, RSS Feeds 30.

  • Go to where your users are
    • Wikipedia
    • Flickr
    • Facebook
    • YouTube
    • SlideShare

Increasing awareness and use: 6. Web 2.0 tools 31.

  • Wikipedia
    • Using Wikipedia to Extend Digital Collections,Ann Lally and Carolyn Dunford, University of Washington Libraries ( www.dlib.org/dlib/may07/lally/05lally.html )
    • Brigham Young University
      • http://en.wikipedia.org/wiki/Dean_C._Jessee

Increasing awareness and use: Wikipedia 32. Brigham Young University, Digital Collections 33. Increasing awareness and use: Web 2.0 tools

  • CONTENTdm, Wikipedia and Flickr: What Happens When They Play Together? Anne Graham, University of Washington Libraries ( www.oclc.org/western/info/contentdmug/presentations/Graham_CONTENTdm_Wikipedia_and_Flickr.pdf )
  • Results of using Wikipedia

34. Increasing awareness and use: Flickr

    • Flickr
    • Miami University
    • www.flickr.com/photos/muohio_digital_collections/
    • Exported images from CONTENTdm using XMLand into Flickr via the API
    • Linked back to their CONTENTdm digital collections

35. 36. 37. Increasing awareness and use: Facebook

  • Facebook
  • Binghamton University Libraries' Special Collections
    • We hope to reach a whole new audience with our page.The page will include hours, contact information, announcements of exhibits and events, photos, and more.
  • Denver Public Library Western History and Genealogy Dept.

38. Increasing awareness and use: Facebook 39. Increasing awarenes