CONTENTdm® digital collections:Increasing awareness and use

CONTENTdm® digital collections:Increasing awareness and use

Suzanne ButteOCLC Digital Services Consultant

AzLA

November 2010

• Your special collections—online!

• Special collections

• Archival and library materials distinguished from other materials by their physical form, content, depth or subject coverage

• Historic, rare, valuable, hard to access, fragile

• Now you want everyone to know they are available online

CONTENTdm digital collections: Increasing awareness and useCONTENTdm digital collections: Increasing awareness and use

• Increasing awareness of your digital collections to

• Your library users (students, faculty and staff)

• Your community (campus, geographic, library and subject)

• And beyond!

• Regional to global

Digital collections Digital collections

Top 6 ways to increase awarenessTop 6 ways to increase awareness

1. Create print materials

2. Schedule in-person events

3. Contact the media

4. Share your metadata

5. Leverage the Web

6. Wield those Web 2.0 tools

•Print materials may be considered old-fashioned, but they are effective

•Write a description, include images

• Develop brochures, flyers, bookmarks, table tents and/or posters

• Consider student and local newspapers

• Work with press or marketing departments

• Send full article to a range of publications, especially subject specific

Increasing awareness and use: 1. Create print materials Increasing awareness and use: 1. Create print materials

Increasing awareness and use:• Create print materialsIncreasing awareness and use:• Create print materials

Hudson River Valley Heritage

• Bookmarks

• Customizable press release

http://www.hrvh.org/

Increasing awareness and use:• Create print materialsIncreasing awareness and use:• Create print materials

Montana Memory Project

• Bookmarks

Increasing awareness and use:2. Schedule in-person eventsIncreasing awareness and use:2. Schedule in-person events

• Participate in faculty informational meetings

• Present at conferences and special events

• Speak at community events and meetings

• Interviews (public radio, newspapers, etc.)

• Host a special event, such as an open house

• [Remember to provide related brochures, flyers, etc.!]

Increasing awareness and use:• Schedule in-person eventsIncreasing awareness and use:• Schedule in-person events

Increasing awareness and use: 3. Contact the MediaIncreasing awareness and use: 3. Contact the Media

• Newspapers

• Magazines

• eNewsletters

• External blogs

Western Soundscape Archive, University of Utah Marriott Libraries

http://westernsoundscape.org/

Increasing awareness and use: • American Library AssociationIncreasing awareness and use: • American Library Association

Increasing awareness and use: • American Library AssociationIncreasing awareness and use: • American Library Association

•American Libraries Direct, an eNewsletter that features a Digital Library of the Week

•Do you know of a digital library collection that they can mention in this AL Direct feature? aldirect@ala.org

•Browse previous Digital Libraries of the Week at www.ilovelibraries.ala.org/diglibweekly/

Increasing awareness and use:4. Increase discovery of your digital collections with WorldCat

Increasing awareness and use:4. Increase discovery of your digital collections with WorldCat

The WorldCat Digital Collection Gateway

• Offers self-service tools to upload the metadata of your unique digital collections to WorldCat

• Enables you to set your OCLC holdings symbol for each record uploaded to WorldCat, which helps to optimize search results

• End users can click through to your local digital content

• Freely available for use with any OAI-compliant repository, including CONTENTdm

WorldCat.orgWorldCat.org

WorldCat for global discoveryWorldCat for global discovery

Thumbnail

View the item

Providing access to your digital itemsProviding access to your digital items

http://digitum.washingtonhistory.org/index.php

Benefits of the WorldCat Gateway

• Harvesting schedule. You control your harvesting schedule—monthly, quarterly, semi-annually or annually

• Customization of metadata. You customize the appearance of your metadata in the WorldCat.org display

• Local identity of your records. Your metadata records maintain their local identity

• OCLC holdings symbol. Set your symbol for each record uploaded to WorldCat, to help optimize search results in WorldCat Local

Increasing discovery through WorldCat.org

Growing usage, growing featuresGrowing usage, growing features

Since July 2009 …

• More than 300 institutions registered

• More than 1,000,000 metadata records added to WorldCat

Collection visibilityCollection visibility

Photographs, theses, museum objects, audio clips, oral histories, historical documents & manuscripts, yearbooks, newspapers

Milestone record program

• Recognizes contributions via the Gateway on significant milestones

• Awardees receive professional development grant

Milestone record – 450,000th recordMilestone record – 450,000th record

www.worldcat.org/oclc/631384920

University of Michigan

Milestone record – 1,000,000th recordMilestone record – 1,000,000th record

www.worldcat.org/oclc/654988417

Virginia Tech Digital Library and Archives

Penny Baker, Clark Art InstitutePenny Baker, Clark Art Institute

“The Gateway is an important tool for The Clark to broaden the visibility of its collections, from there we have created WorldCat lists and have also tied in online interactive communities such as Facebook and other Web 2.0 tools.”

Penny Baker, Collections Management Librarian

The Sterling and Francine Clark Art Institute

http://www.worldcat.org/profiles/tompinch/lists/772561

Register with search engines

• Yahoo! – Getting started promoting your site

• http://help.yahoo.com/l/us/yahoo/smallbusiness/webhosting/promote/promote-07.html

• Google – How to register with Google

• www.google.com/addurl/

• SEO (Search Engine Optimization)

• http://en.wikipedia.org/wiki/Search_engine_optimization

Increasing awareness and use: 5. Leverage the WebIncreasing awareness and use: 5. Leverage the Web

Utilize your library’s Web site

• Add to the OPAC (collection and/or item level)

• Link from your Library’s Home Page

• Showcase your collections online

• Feature “What’s New” or “Image of the Month” to increase appeal

• Online “slideshows” – images change every X seconds

Increasing awareness and use: • Leverage the Web Increasing awareness and use: • Leverage the Web

Increasing awareness and use: • Link from your Library’s Home PageIncreasing awareness and use: • Link from your Library’s Home Page

http://digital.lib.uh.edu/

Increasing awareness and use:• Showcase your digital collectionsIncreasing awareness and use:• Showcase your digital collections

http://www.wnylegacy.org/

•Listservs (announcements on professional listservs)

•Blogs

Increasing awareness and use: • Listservs, blogs, RSS FeedsIncreasing awareness and use: • Listservs, blogs, RSS Feeds

•Go to where your users are…

•Wikipedia

•Flickr

•Facebook

•YouTube

•SlideShare

Increasing awareness and use: 6. Web 2.0 toolsIncreasing awareness and use: 6. Web 2.0 tools

•Wikipedia

• “Using Wikipedia to Extend Digital Collections,” Ann Lally and Carolyn Dunford, University of Washington Libraries (www.dlib.org/dlib/may07/lally/05lally.html)

• Brigham Young University

• http://en.wikipedia.org/wiki/Dean_C._Jessee

Increasing awareness and use: • WikipediaIncreasing awareness and use: • Wikipedia

Brigham Young University,

Digital Collections

Increasing awareness and use:• Web 2.0 toolsIncreasing awareness and use:• Web 2.0 tools

• “CONTENTdm, Wikipedia and Flickr: What Happens When They Play Together?” Anne Graham, University of Washington Libraries (www.oclc.org/western/info/contentdmug/presentations/Graham_CO

NTENTdm_Wikipedia_and_Flickr.pdf)

• Results of using Wikipedia

Increasing awareness and use:• FlickrIncreasing awareness and use:• Flickr

Flickr

• Miami University

• www.flickr.com/photos/muohio_digital_collections/

• Exported images from CONTENTdm using XML and into Flickr via the API

• Linked back to their CONTENTdm digital collections

Increasing awareness and use:• FacebookIncreasing awareness and use:• Facebook

Facebook

• Binghamton University Libraries' Special Collections

• “We hope to reach a whole new audience with our page. The page will include hours, contact information, announcements of exhibits and events, photos, and more.”

• Denver Public Library Western History and Genealogy Dept.

Increasing awareness and use:• FacebookIncreasing awareness and use:• Facebook

Increasing awareness and use:• YouTubeIncreasing awareness and use:• YouTube

http://www.youtube.com/watch?v=46nRrUa7nk8

• Help users share your collections by adding buttons for Facebook, Twitter, LinkedIn and Delicious

Increasing awareness and use:• Encourage sharingIncreasing awareness and use:• Encourage sharing

http://digital.library.louisville.edu/collections/music/

• Create a place for visitors to share stories and photos

Increasing awareness and use:• Encourage sharingIncreasing awareness and use:• Encourage sharing

http://creatingcommunities-denverlibrary.org/mydenver

CONTENTdm Collection of Collections

• www.oclc.org/contentdm/

• www.oclc.org/contentdm/collections/

Increasing awareness and use: • With OCLC Increasing awareness and use: • With OCLC

For those that use CONTENTdm

• CONTENTdm Featured Collections

• www.oclc.org/contentdm/

• www.oclc.org/contentdm/collections/

• Project Client’s Home Tab

• Posting on CONTENTdm USC blog

• Twitter

Increasing awareness and use: • With OCLC Increasing awareness and use: • With OCLC

SummarySummary

• There are many strategies to help promote digital collections and increase awareness and use:

• Your library’s Web site

• Print/PR materials

• OCLC and WorldCat

• Sharing metadata

• Leveraging the Internet

• Web 2.0 tools

• In-person engagements/events

Questions?Questions?

•OCLC contact

Suzanne Butte Phone: 800-848-5878, ext. 5130

E-mail: buttes@oclc.org