Digital Campaigns

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

Digital CampaignsRoss McNab | Director of Business Development | October 2009

Simplify

© 2009 Eyeblaster. All rights reserved

?spend with your

ad server

do youhow much

time


Ad Serving

Multiple Sources of Data

Too much data, not enough time

Getting Campaigns Live

Too Much Excel

Trafficking Fatigue

Publisher SpecsCampaign Performance Delivery

ComplexAnalyticsAgency Profitability

CrossChannel Measurement

No Time For Strategy

Little Time for Optimization

Reporting

Not User Friendly


workmore

less time

effortmore


The first step is to admit…

Inflexi

ble

Tech

nology

Dysfunctiona

l Campaign

Process Analytic Complexities

problem…we have a


Things are harderthan they should be.


?why


Current ad server platforms are

built on

decade oldtechnology


Invested years

million$Spent

Interviewed 100s


Actionable Analytics

Streamlined Ad Serving

Open Workflow

https://www.eyeblasterwiz.com/Admin/general/login.asp


Actionable Analytics

Extracting meaning out of piles of data


Difficulty:

cross-channel results in

real-time


Updated dataevery 15 min

Campaign Monitor

• Analyze behavior throughout campaign in real-time

• Optimize on-the-fly

• Monitor status - delivery, performance, set-up, & more


Difficulty:

getting useable cross-channel data without hours in excel


1-Click PowerPoint

• Full summary of campaign metrics

• Customizable content

• Complete with tables and graph


Actionable

Analytics

One click reporting

Report Generator

Data Feeds Service

Plug-in for Excel

Custom Report

Builder and Service

Campaign Monitor

nick.talbert

I like these litle analytic graphics. Wish we could get for all.



Campaign set-up & measurement done faster & smarter


Difficulty:

getting from point A to B

quickly


Process Guide

Universal Serach

Filters

Bookmarking

Preview

“

Five Clicks Into One


using previewing

toolsusing previewing

tools

Difficulty:


Preview multiple ads

at once

Instantly QA adCollaborate with others

Preview That Gives You the Whole View

View ad info


Difficulty:

repetitivetrafficking tasks


Upload pairs of consistently named

SWFs and GIFs

Assign Clickthru URL to all ads

Hundreds of Banners, Only One Step


optimize creative in

minutes

Difficulty:


Instantaneous creative update

Smart Versioning

Switch Text, Content, or Targeting Instantly

• Allows for quick optimizations and changes

• Keeps record of any change

• Keeps production cost down on revisions


Constant browser refreshing

F5

F5F5

F5

F5

F5F5 F5

F5

F5

F5

Difficulty:


One-click screenshots of live

ads delivered in PowerPoint!

“Oh Wow!, Damn! We’ve been dreaming about this”-Liquid Advertising

AdSnap

Automated Screenshots



Smart Versioning

Advanced Preview

Quick Access Tools

Mass Creation of Standard Banners

Rich/Standard

Optimization

Workshop for Flash

Universal Tag

Excel Based Trafficking

Automatic Optimization

AdSnap


Open Workflow

Advanced tools and processes that work with you


Difficulty:

bridging display & search


Channel Connect for Search

• Manage and measure search and display from the MediaMind interface

• Instantly integrate with most bid management tools or search vendors

• Automatice and accurate de-duplication of coversion data

Cross Channel Campaign Results

Standard Search

Rich Media


Validate Display Spend with Search

7x Display Only;3x Search Only

3.3

6.5

23.4

Display Search Search & Display

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in Site Visits

Display only Search only Search & Display

3%

49%

66%

Time Spent on Site


37%

46%

68%

Pages Viewed

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in online purchases

Lift in offline purchases

50%

9%

210%

42%

244%

89%

Increase in Sales

Lift in spend per purchaser in-store

11%

26%

83%

Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007

Increases in average order size


Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006


Difficulty:

the right ad to

the right person

the right time


• Rotate your rich and standard ads, as well as messages to ensure the best user experience

• Set to auto optimize by any metric

• Frequency cap by time, placement, and day-part

Targeting and Sequencing

Control the sequence,rotation

and frequency of your ads

Save serving cost and get

better performance

$€£


Difficulty:

getting your data where you want it


Open API


Web-Tracking/Research

• Omniture • Web Trends• Core Metrics• Visistat

Planning/Buying

• Donovan/iDesk

• MediaBank• Medicom

Lifeline• IPT

Bid management

• Adwords• Omniture• Clickable• Acquiso• CoreMetrics

Integration Partners


Open Workflo

w

Channel Connect for

Search

Channel Connect for

Mobile

Targeting & Sequencing

Billing Connect

API

Global Campaign

Management


A Global Solution

Hong Kong

SingaporeK. Lumpur

TaipeiBangkok

TokyoGuangzhou

Beijing

Haidarabad

Lahore

AthensRome

BucharestMadridAmsterdam

HamburgParis

Portugal

Houston

Boston

Los Angeles

San Francisco

Dallas

São Paulo

Cape Town

Mexico City

Chicago

Sydney

Tel Aviv

London

New York

Vanessa Keller

ManagerCampaign Execution, NY

Kamalan Moodley

Team LeaderClient Service, UK

Guy Meiri

Software Engineer 2nd Tier Support, Israel

Adrian Lee

Team Leader Account Management, Australia


Open Workflow

Actionable

Analytics

Streamlined Ad

Serving

Advanced Targeting/ Sequencing Global

Campaign Management

API

Channel Connect for

Mobile

Billing Connect

Channel Connect for

Search

Mass CreationStandard BannerAd Snap

Smart Versioning

Excel Trafficking

Quick Access Tools Universal Tag

Advanced Preview

Workshop for Flash

1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data FeedsReport

Generator

Rich/Standard Optimization

A Robust Solution


by

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

mediamind.eyeblaster.com

email: [email protected]

phone: +1 646 202 1328

@eyeblaster

@creative_zone

More Information

http://creativezone.eyeblaster.com/

Digital Campaigns

Documents

Transcript of Digital Campaigns