Digital Business: 6 Focus Areas For Being Found Online
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DIGITAL 6 FOCUS AREAS FOR BUSINESS BEING FOUND ONLINE
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Digital Business: 6 Focus Areas For Being Found Online Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start? Any insights would be greatly appreciated. This question is the right one and it is amazing how often people do not ask it. The question should always be “What is the right approach for my business,” as anyone who says they can do one size fits all marketing is lying to you. What does hold some universal truth is that there is a method to understanding what is possible from your social and that comes down to following a plan to scale or as the question stated, “Maximize.” Much like any business strategy, your online presence should be designed with the buyer’s journey in mind. How is the content you are sharing and creating informing, supporting, inspiring and ultimately leading to action? Most notably the action would be a purchase, but depending on your mission it may also include advocacy, word-of-mouth or even mere awareness. Again, that comes down to goals. So for any business interested in growing their online to meet its potential, I highly recommend focusing on the 6 areas. Originally posted by Daniel Newman at: http://millennialceo.com/social-media/digital-business-6-focus-areas-online/
Transcript of Digital Business: 6 Focus Areas For Being Found Online
DIGITAL6 FOCUS AREAS FOR
BUSINESS
BEING FOUND ONLINE
Planning / StrategyBetter Understand what your goals are!
Digital Business: 6 Focus Areas for Being Found Online
The strategy will drive the next 5 steps so don’t skirt overthis. You can’t just Tweet your way to online success if youhave no idea what success looks like. Also, goals need tobe set up to grow along with your efforts, Social Media isn’tan overnight solution, it is part of a complete go-to-marketstrategy
ToolsWrong Tool or No Tool both are a big problem!
Digital Business: 6 Focus Areas for Being Found Online
Probably one of the most underrated parts of any online scalestrategy is the use of tools. Too many companies are using no toolsor the wrong tools when it comes to sourcing content, listening tosocial media, sharing and posting content and of course measuringtheir results. Either way, the wrong tool or no tool, both are a bigproblem and by correcting this error there is much to be gained interms of meeting your social media objectives.
ContentAt the very core of a scalable business strategy is content!
Digital Business: 6 Focus Areas for Being Found Online
People want to learn, be educated and inspired and theyare more and more interested in doing this through onlinecontent. To maximize your online presence you must besharing and creating the right mix of content to connect withyour audience. This means targeted and emotionallyconnected because a silly viral post will not sell moresoftware, however it may sell razors.
Social EngagementBusiness must engage and embrace the power of social relationships
Digital Business: 6 Focus Areas for Being Found Online
The content is just the start of a scalable strategy. Sprinkling outcontent is a great way to start the process of being found, but if youare merely just sharing and not interacting you are missing a greatopportunity. I cannot tell you how many times I have sharedsomething on Twitter and then had someone reshare or follow mebecause of this only to connect and have it lead to a sale or ameaningful business relationship.
ConsistencyPeople must see and hear from your brand regularly
Digital Business: 6 Focus Areas for Being Found Online
While this may accentuate what I call the plan above. For mostsocial and content strategies to work there needs to be enoughconsistency that people see and hear from your brand regularly. Ican’t tell you how many companies think sharing once or twice aday is enough. While for some businesses this may be the case, formost it takes far more consistency both on a daily basis and overtime to achieve the measurable results you are seeking.
MeasurementMeasure data and activity against your goals
Digital Business: 6 Focus Areas for Being Found Online
Versus the plan that you set up, how are your results? Are yougetting the volume of readers, prospects and activity that you setout to achieve? Goals should be measured regularly with somemetrics such as social activity and visibility being measured as oftenas daily (or weekly). Other goals need to be measured over alonger period such as leads and conversions. Especially since thesales cycle likely has a known incubation period.
Is your company ready to optimize its digitalpresence?
Do you have a question?Submit them here or use hashtag:
#iSocialTalks
Visit www.MillennialCEO.com to hear
from our Chief Digital Strategist Brian
Fanzo ( @iSocialFanz) as he will dig into
each of these 6 areas giving you
actionable tips to improve your digital
presence!
