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SuStainable dance club

think global,dance local.

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SuStainable dance clubchange the world by clubbing

The Sustainable Dance ClubTM is

changing the future of clubbing.

Combining a creative approach

with innovative technologies,

SDCTM is enabling clubs and

festivals all over the world to

become more sustainable

and inventive. By showcasing

pioneering, greener solutions through this engaging platform, SDCTM wants

to inspire a generation of young people to lead a more sustainable and

fulfilling lifestyle.

The SDCTM concept was launched in 2006. Its novel approach to integrating

sustainability into business and ingenious products such as the ‘flagship’

Energy Generating Dance Floor, captured the imagination of a worldwide

audience. In response to this clear demand the SDCTM company was formed

in 2007 using its expertise to provide three main services: consultancy, events

and SDCTM elements.

OuR SeRViceS

SDC™ offers sustainable club solutions, providing creative and

cost-effective alternatives to integral components of your club or festival,

and the business itself.

Our range of services can be tailored to your specific needs, whether that be

a fully integrated solution or the hire of a single SDC™ element. Whatever

the scale of the solution, our expertise and pioneering products will help you

create a fresh and inspirational clubbing experience.

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Using sustainability as a starting point for your business solu-tions can create a more prosperous, vibrant club or festival where a balance between the needs of people, the planet and profit is achieved. Our knowledge ensures that sustainability can be fully integrated at every level of your business, from the lighting, waste and marketing right through to creating a unique clubbing experience for your clientele.

Sustainability Scan To check the current sustainability status of your organisation SDCTM offers two types of scans:

The CO2 quick scan calcu-•lates the carbon footprint of your club or festival. It also offers the possibility to offset this by investing in compensa-tion projects such as planting trees.The in depth scan takes a •detailed look at your com-pany’s environmental impact, along with the economical and organisational aspects of the company. It then provides comprehensive advice on the possible improvements your club could make.

WorkshopsSDC™ consultants offer workshops for your organisation demonstrating how sustainability can be imple-mented into your line of business. Using their specialist knowledge and imaginative approach, our con-sultants will work with you to initiate a creative process that will continue within your organisation producing inspired results.

Sustainable trademarkSDCTM is creating an international network of sustainable dance clubs where the use of the sustainable trademark and logo is synonymous with an exciting and ethical club-bing experience.Becoming an official Sustainable Dance ClubTM gives a business a more positive image, provides new media exposure and access to a network of young designers, crea-tives and suppliers.To qualify as a Sustainable Dance ClubTM your club must reach a cer-tain level of sustainability as defined by the 5 SDCTM guidelines:

30% less environmental impact •than average clubsSustainability integrated in both •building and organisationInstallation of 3 SDC• TM spec-taculars that show sustain-ability to the public (energy generating dance floor / zero waste bar / waterwall etc)Communication plan on how to •inform the public about sustain-abilitySustainable business plan with •yearly targets and evaluation

Our consultants and innovative products ensure that achieving these standards is as simple as possible, thereby creating a healthy and more profitable busi-ness in the long term.

* In a survey conducted by SDC™ in

2007 66% of clubbers said they would

be willing to pay more for a sustainable

club night.

consultancyProviding sustainable clubbing advice

Studies have shown that the majority of young people has a keen interest in the environmental impact of their activities and would be willing to pay more for a sustainable clubbing experience.*

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Sdc™ elementsOriginal and sustainable design

SDC™ elements are products that embody our beliefs. They make a contribution to sustainabil-ity whilst communicating a positive message in an exciting and engaging way.

Within our creative network, many ideas for new club applications are con-tinually generated. The most innovative ideas are developed into SDCTM Ele-ments, products that have real benefit for your festival or club, the environ-ment and the clubber.

SDC™ elements are designed to be as flexible as possible, with mobile and permanent versions, allowing SDC™ to offer a comprehensive range that can fulfil your specific requirements.

Energy Generating Dance Floor The revolutionary concept of the Energy Generating Dance Floor has attracted international media coverage. For the first time the crowd becomes an energy source that can contribute to power a club, the movement of dance generating electricity. This process is made as interactive as possible with use of

LED lights and smart materials in the floor connecting individuals to the lights, sound system and each other. The DJ and the clubbers will be motivated to reach the maximum energy level possible.

As with all SDCTM elements the dance floor can be adapted to your specific needs. It can be seamlessly integrated into your club and comes with optional additions to match your corporate style. From autumn 2008 a mobile version will also be available for hire.

Mini-Sustainable Dance Club To showcase the potential of a Sustainable Dance ClubTM, we have designed a miniature version. Ideal for events and expos, the mini-SDC is a club which houses two people at a time, their dancing powering the lights and visual dis-plays. This serves as a vital promo-tional tool that can generate a great deal of positive publicity.

Cup8The amount of plastic waste pro-duced at festivals is phenomenal. It can consist of up to a staggering 3600 kilos per day. In response to this, SDCTM has developed a practical and viable solution in the shape of the Cup8. It can be easily clipped onto to a bag, belt, hat or shirt so that the festival go-er keeps just one cup with them for the duration of the

festival. As the Cup8 is made from card and printed, the potential for sponsor or advertising usage can be capitalized on to provide an additional source of revenue.

Zero Waste barSDC™ is currently developing a bar that saves energy, water, waste and time. All the products in the bar run on tap from large contain-ers, including wine and spirits. This system keeps the waste produced by the bar to an absolute minimum, speeds up service and saves per-sonnel the time of filling the fridges. SDC™ is working with the com-pany Steel Stuff from Tilburg to manufacture the Zero Waste Bar which will be available from September 2008.

Trees for danceTrees for Dance is a program run by SDC™ to compensate CO2 that is produced by clubs and club-bers. Trees for Dance calculates the carbon footprint of different clubbing activities and offers the possibility to offset this CO2 by investing in compensation projects. www.treesfordance.nl

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events High impact events with low impact on the environment

SDCTM has an experienced event management team, who, with their specialist knowledge in sustainable clubbing can produce unique events or simply advise on exciting SDCTM elements available for hire.

From large congresses and festivals to personal parties and small corpo-

rate events, SDCTM provides an inventive and seamless service for every occa-sion. Creative, sustainable solutions are applied to every area of the event from production and promotion through to decoration, food and beverages.

Mobile SDC™ Elements Our company is manufacturing a range of mobile SDCTM Elements for use at events and festivals. Products such as the Mobile Energy Generating Dance Floor (available for hire from autumn 2008) and the Mini-Sustainable Dance Club are designed to enhance the experience of visitors while showcasing the benefits of sustainability in an innovative way. Available for hire and sale from autumn 2008.

The future of sustainable clubbing SDC™’s launch was a sold-out event at Off Corso in October 2006 where 1400 clubbers participated the sustainable clubbing experi-ence of the future. In September 2008 every-one will be able to enjoy sustainable clubbing when the first permanent Sustainable Dance Club opens in Rotterdam.

Mini-Sustainable dance club

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The PICNIC Green Challenge encourages creative and innovative spirits to give a concrete contribution to reversing climate change. Sustainable Dance Club was one of the five finalists in the PICNIC Green Challenge. Almost 450 entries from 50 different countries were received. Sustainable Dance Club and the other four finalists presented their ideas to a jury headed by none other than Richard Branson, the founder of the Virgin Group.

Sdc Organization creating a worldwide network of specialists in sustainability.

References:

“The enthusiasm and the unique combination of expertise in the field of clubbing and sustainability from the Sustainable Dance Club, gave us a lot of inspiration to rebuild our club & pop stage to become sustainable. We strongly believe in the concept and hope to

see worldwide more Sustainable Dance Clubs in the future.”

Watt Rotterdam - General Manager Ruben Cieremans

PICNIC ’07 conference, 28 September 2007 Amsterdam

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Partners of Sustainable Dance Club tu delftwww.tudelft.nlThe Technical University Delft has worked on the development of the Energy Generating Dance Floor. It now coordinates student projects to generate innovative ideas applicable to a clubbing environment that allows SDC to remain at the cutting edge of club product design.

Studio Roosegaarde www.studioroosegaarde.netSince September 2007 Daan Roosegaarde and his team have been working on the design and the interactive elements of the dance floor, creating new ways to connect it with clubbers, dj’s and other elements.

tu eindhovenhttp://www.w3.tue.nl/nlwww.paulidesbv.nlThe technical university of Eindhoven is working on the energy conservation within the dance floor. With their specialized knowledge in electro mechanics they are the ideal partner to develop the most efficient way to generate electricity from the energy of the dancers.

exendiswww.exendis.comThis Ede based multinational is specialized in energy harvesting and distribution. The energy that is generated in the dance floor is stored and distributed in a unique way to feed the floor’s interface and masterprint.

Sustainable Dance Club is a concept by:döll - atelier voor bouwkunstwww.dollab.nl Founded by architect Henk Döll in 2003 Döll is a Rotterdam based architecture firm consisting of an international team of 30 highly qualified staff. Alongside their core business of architecture and urbanism, the firm develops innovative concepts and strategies to address social issues from an architectural point of view.

enviu – innovators in sustainability www.enviu.nlEnviu is an international organization focusing on sustainable entrepreneurship and developing profitable solutions for environmental and social issues. The foundation facilitates young professionals in starting up and eventually scaling up their sustainable activities. Enviu operates in the Netherlands, Chile and India. (www.enviu.org)

Project management by:cultural developmentwww.culturaldevelopment.nlCultural Development is an organization that initiates, realizes and manages cultural projects in Rotterdam. Their goal is to stimulate creativity among young people and to combine creativity with sustainability. In 2001 they started the multimedia club Off Corso in a former cinema. Other projects include the Rotterdam Electronic Music Festival (REMF), American Dreams (a short film that won the Hollywood Movie award in 2006) and interim management for Live at Night-town.

Contact detailsSustainable Dance Club Pannekoekstraat 1063011 LL Rotterdam The Netherlands www.sustainabledanceclub.comT+31(0)10 276 22 13F+31(0)10 425 70 94

PressWould you like to receive more information about Sustainable Dance Club or pictures covering the project, sent your e-mail to:press@sustainabledanceclub.com

SalesFor more information or questions about consultancy, events or elements (Miniclub, Energy Generating Dancefloor), sent your e-mail to: sales@sustainabledanceclub.com

General informationFor more information about the Sustainable Dance Club, questions, partnering or great ideas, sent your e-mail to: info@sustainabledanceclub.com

Sustainable dance clubtM is working towards a better future where sustainability is fun, and where people, the planet and profit go hand in hand.