Digital Briefing 2009
57
SOCIAL MARKETING Aldrig før har socialt været så kommercielt EIRIK NORMAN HANSEN Director of Business and Brand Consulting Creuna Norge
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Transcript of Digital Briefing 2009
SOCIAL MARKETINGAldrig før har socialt været så kommercielt
EIRIK NORMAN HANSENDirector of Business and Brand Consulting Creuna Norge
WHAT HAPPENED?
SOCIAL MEDIA
TECHNOLOGY FOR EVERYONE
WHERE ARE WE AND WHERE ARE WE GOING?
WHAT NOW?
+47 99 52 35 57
WHAT HAPPENED?
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 5
Push Pull Participation
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 6
Closed web site Open web site
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 7
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 8
14%
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 9
1.000
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 10
2.100.000
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 11
”the power of the user”
SOCIAL MEDIA
Social media are primarily Internet-based tools for sharing and discussing
information among human beings
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 13
1.3 millioner blog-innlegg daglig(18 pr. sekund)
100,000 nye blogger daglig(2 pr. sekund)
Blogospheren dobles hver 230 dag
Flere podcasts enn globale radiostasjonerFeedburner leverer over 44,000 podcast feeds
200 millioner Facebook-brukere25 millioner LinkedIn profiler
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 14
“Social media” is a conversation….
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 15
NOT ORGANIZED
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 16
NOT CONTROLLED
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 17
NOT ONE MESSAGE
© Creuna 18
It’s a conversation we need to part of.
DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 19DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 20DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 21DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 22DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 23DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 24DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 25
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 26
© Creuna 27DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
TECHNOLOGY FOR EVERYONE
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 31
WHERE ARE WE AND WHERE ARE WE GOING?
DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 33
© Creuna
THE FUTURE OF THE SOCIAL WEB: IN FIVE ERAS
Era of Social Relationships
Era of Social Functionality
Era of Social Colonization
Era of Social Context
Era of Social CommerceJeremiah OwyangForrester Research
© Creuna
ERA OF SOCIAL RELATIONSHIPS (1995)
online profiles
connected with friends
© Creuna
ERA OF SOCIAL FUNCTIONALITY (TODAY)
more than just a platform for "friending”
social interactive applications
© Creuna
ERA OF SOCIAL COLONIZATION (2009/10)
break down the barriers of social networks
allow individuals to integrate their social connections
blurring the lines between networks and traditional sites
© Creuna
ERA OF SOCIAL CONTEXT (2010)
recognize personal identities and social relationships
deliver customized online experiences
© Creuna
ERA OF SOCIAL COMMERCE (2012)
social networks will be more powerful than corporate Web sites and CRM systems
brands will serve community interests
€
WHAT NOW?
DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 40
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 41
Engage
Ope
n up
Mot
ivat
e
Participate
© Creuna 42DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 43DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 44
Engage
Ope
n up
Mot
ivat
e
Participate
© Creuna 45DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 46DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 47DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 48DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 49
Engage
Ope
n up
Mot
ivat
e
Participate
DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 50DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 51DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 53
Engage
Ope
n up
Mot
ivat
e
Participate
DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 54DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 55DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
© Creuna 56
”the power of the user”DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57
LINKEDIN: WWW.LINKEDIN.COM/IN/EIRIK
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MOBIL: +47 99 52 35 57
