Thought leadership is just not enough

Business managers need leads and ROI

Business CaseAnalysis

Business CaseAnalysis

PresentationPresentation

Market communication

Market communication

Me-

Too

Offe

ring

Mar

ket C

halle

nger

Thou

ght L

eade

r

What we want to achieve

Web 2.0 Engagement

Web 2.0 Engagement

Virtual Engagement

Virtual Engagement

Digital Media Expert

Digital Media Expert

Acquisitiondigital space Acquisition

digital space

White papers White papers

Technology Blog

Technology Blog

Industry POVIndustry POV

Employee Blog

Employee Blog

Business Leader

Business Leader

Thought leader Thought leader

CEO BlogCEO Blog

Basic rule of digital branding for a company

Social Networking Sites

Engaged Customer

Engaged Prospect

1

2

Banner Ads

2 Paid Ads at SNS

1 Paid Ads at Content Sites, Forum

Community

Personal Networks3

SEO

ORMPaid Ads• Accomplish short-term

lead generation objectives via paid ads.

communities

• Build communities on Facebook, LinkedIn and other community platforms.

• Inside peeks, stories, gossips, etc

Reach TG• Review sites, local city sites• Engage, interact, and promote

with help of Awards, Polls, Contests

Blogs and Forums

• Interact with audience on relevant blogs, forums, and communities

• Promote the concept with help of whitepapers, case study, reports

• CEO blog, employee blog, brand blog

Optimizaion• Reach out to people via SEO

and SMO• Spreading content where it

reaches the TG for them to engage with it.

Engage customers

• Engage, interact, and promote with help of Awards, Polls, Contests

• Incentivizes the customer to promote and publicize

website

In business leads are important

Marketing. Visibility. Leads.

Implementation Scope - 2.0 Ecosystem

Work on plan Concept Identity creation Content Communication Execution

WEB PRESENCE BRAND IDENTITY, VISIBILITY, AWARENESS

IDENTITY :Case Study I whitepapers I POV

ACTION ITEMS:

EMAIL MARKETING VISIBILITY, AWARENESS & LEAD GENERATION

EMAIL MARKETING:Emails I News letters

ACTION ITEMS:

BLOG MARKETING VISIBILITY, AWARENESS, ENGAGEMENT & LEAD GENERATION

BLOGS:CEO I Employee I Technology

ACTION ITEMS:

SEARCH ENGINE OPTIMIZATION (SEO)VISIBILITY, AWARENESS & LEAD GENERATION

SEO:ON page I OFF Page I ORM

ACTION ITEMS:

SOCIAL MEDIA MARKETING (SMM)INTERACTIVITY, ENGAGEMENT & BRAND PROMOTION

SMM FOR B2B:SNS I Forum Participation I ORM

ACTION ITEMS:

PAY-PER-CLICK ADVERTISEMENTS (PPC)LEAD GENERATION

PPC:SNS I Related sites

ACTION ITEMS:

MOBILE MARKETING VISIBILITY, AWARENESS & LEAD GENERATION

MOBILE MARKETING:Mobile site I Mobile Community

ACTION ITEMS:

Thanks!