Digital Benchmarking Credential

1 Why is it important? You never get a second chance to make a first impression and that goes for your website in particular. But how do you make sure that your site really meets the needs of all your stakeholders? And does it stack up against the sites of your competitors or does it suffer by comparison? What is it? A tool that shows: How a website compares to the sites of direct competitors and other businesses If a website is as good as it can be or if it can be even better Website best practice How does it work? • Considering corporate communications and behavioural criteria • Recruiting a team of analysts, that reflect the spectrum of company key stakeholders, to surf the web and asses its performance. • Combining BM extensive knowledge of digital universe and client’s corporate communication objectives to provide relevant analysis and deliver key conclusions and recommendations. Selected Products - Website Benchmarking What you get • A report card and plan of action to improve your positioning, perception and communications performance in the digital world. • Visual charts to see at a glance how your site performs on each of the criteria we have examined. best practices that can be adapted or adopted for your website. • A set of actionable recommendations Going beyond Website benchmarking: Ask us about our complete Digital Check-Up

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Transcript of Digital Benchmarking Credential

Why is it important?You never get a second chance to make a first

impressionand that goes for your website in particular. But how do you make sure that your site really

meets theneeds of all your stakeholders? And does it stack up

againstthe sites of your competitors or does it suffer bycomparison?

What is it?A tool that shows: How a website compares to the sites of direct

competitors and other businesses

If a website is as good as it can be or if it can be even better

Website best practice

How does it work?• Considering corporate communications and

behavioural criteria• Recruiting a team of analysts, that reflect the

spectrum of company key stakeholders, to surf the web and asses its performance.

• Combining BM extensive knowledge of digital universe and client’s corporate communication objectives to provide relevant analysis and deliver key conclusions and recommendations.

Selected Products - Website Benchmarking

What you get• A report card and plan of action to

improve your positioning, perception and communications performance in the digital world.

• Visual charts to see at a glance how your site performs on each of the criteria we have examined. best practices that can be adapted or adopted for your website.

• A set of actionable recommendations

Going beyond Website benchmarking:

Ask us about our complete Digital Check-Up