DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your...

6
202 2020 20 MEDIAKIT INDEPENDENT & GROCERY SINCE 2002 WE ARE SWEDEN’S BIGGEST MAGAZINE WHEN IT COMES TO DAILY CONSUMER TRADE. WE FOCUS PRIMARILY ON TRENDS, NEW PRODUCTS AND PROFITS IN LOCAL STORES SINCE 2002. WITH REPORTS FROM SUPPLIERS AND STORES.

Transcript of DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your...

Page 1: DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your competitors are doing. Sign up for a subscription: prenumeration@butikstrender.se 11 editions

20202020 2020ME

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2CONTACT

QUOTE

SUBSCRIPTIONKeep track of trade and read what

your competitors are doing.

Sign up for a subscription:[email protected]

11 editions for 1990 SEK ex. VAT including E - magazine

NEWSLETTER Don’t miss our daily newsletter with

day-to-day news

Sign up at:[email protected]

Technical print informationSupply advertisementsas PDF that are ready forprinting. Images are to be300 dpi.Colour will be converted toCMYK.Make sure no spot coloursare used.Icc: Coated FOGRA39

Printing and format boldPrint: Heatset, CMYKPaper type: MagazinePaper format: 215x275 mmScreen ruling: 150 lpiResolution: 300 dpi5mm bleedSend your ad to:[email protected] the email with: Magazine,Edition and Advertiser

New Products 2020Now both in print & on the webb.

Send the news to Produktnytt. High-resolution picture (300 dpi)Text suggestion and recommended price to [email protected]

Cost 1995 SEK. per product group.Free of charge when advertising.

JOB ADVERTISEMENTSAre you looking for new co-workers?

Reach out to the whole FMCG Business to find co-workers. With the right background!Ask your contact person and we will fix a suitable space.

DIGITAL AT BUTIKSTRENDER.SECombine with our digital solutions and amplify your message and your scope.

TESTIMONIALS FROM CLIENTS

“Eminent, independent and relevant journalism at a high international level. In combination with having an insight into the importance of the advertiser achieving positive results. This makes us choose Butikstrender anytime again. ”

Anette Stenebrant,Key Account ManagerNordic Meat Promotion Wales

“We believe Butikstrender is a high quality publication and an effective way do helps us to get a wide picture of where the grocery store is today and what’s going on. This combined with interviews of exciting and initiated people who working within FMCG means we never miss a number of Butikstrender! ”

Fredrik Carlsson,Key Account ManagerFMCG, Service Trade and ExportGalatea AB

“With Butikstrender we can communicate with all our customers, even those who we do not have the opportunity to visit. We are also kept updated on current topics in the industry and competitors product launches. ”

Helena HårdMarketing and Category ManagerCloetta

“Butikstrender is for me a perfect forum both as an advertising supplier and as a conscious consumer. The magazine’s various themes allows you to get a deep dive into interesting topics, most recently about fish and the problems with plastics in the oceans.

In addition, Butikstrender is effective to be seen in as the magazine covers all central customers as well is distributed to all stores, regardless of chain affiliation. ”

Pia AnderssonNextfoods

WE ARE SWEDEN’S BIGGEST MAGAZINE WHEN IT COMES TO DAILY CONSUMER TRADE. WE FOCUS PRIMARILY ON TRENDS, NEW PRODUCTS AND PROFITS IN LOCAL STORES SINCE 2002. WITH REPORTS FROM SUPPLIERS AND STORES.

Page 2: DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your competitors are doing. Sign up for a subscription: prenumeration@butikstrender.se 11 editions

Our readers:

- Traders - Category managers - Suppliers

- Store managers -Purchasing managers - Other retailers

ABOUT US

Since 2002 we have created a strong brand and are now Sweden’s biggest magazine within the FMCG business. We cover the whole market from supplier to the store, with editorial focus on profitability amongst other things:

For a 360o launch Butikstrender is the most effective way to reach everyone working within the Swedish FMCG business with relevant information about your brand and product launch.

BUTIKSTRENDER

- Trends - Profiles - Tips and ideas

- Business intelligence - Current categories - Chronicles

- Store exposure - E-commerce

PUBLICATION PLAN• Beauty, Health & Training.

Food from every corner of the world Inlay No 1: Beauty, Health & Training

• Breakfast & Swedish Fika, Before Easter

• Fill the freezer, Bake more, Take care of Body & Home, Ocean Delicacies Inlay No 3: Ice cream & Frozen meat

• BBQ & Cold Drinks, Children’s Best, Beach 2020 Inlay No 4: BBQ & Cold Drinks

• Candy, The best for our 4-legged friends. Locally produced, UEFA European Football Championship

• Summer Edition

• Sustainability, Cosy Fridays, Hair & Homecare Inlay No 7: Sustainability

• Pink Band, Dairy, Cold Drinks, Bread & Candy

• We who do not eat meat ... and we who do, Paper & Tobacco, Christmas is coming soon

• Gluten & Lactose Free, Kids and Animals Inlay No 10: Gluten and Lactose-free

• Christmas & New Year’s Edition

• 1 3 3

• 2 3 3

• 3 3 3 3 3

• 4 3

3

• 5 3 3 3

• 6

• 7 3 3

• 8 3

3

• 9 3 3

• 10 3 3

• 11

• W. 4 3 3

• W. 8

• W. 12 333 3 3

• W. 163 3

• W. 203 3 3

• W. 24

• W. 343 3

• W. 373 3

• W. 40 33

• W. 43 3 3

• W. 47

Editorial Theme Nr Week• 13 Jan

3 3

• 6 Feb

• 5 Mar 33 3 3 3

• 2 Apr3 3

• 30 Apr 3 3

• 3 Jun

• 13 Aug 3

• 31 Aug 3 3

• 20 Sep 33

• 16 Oct 3 3

• 12 Nov

Material Day

ECR Trade Windows 2020 Dairy Cheese Cold drinks Snacks Dry biscuits, crackers, hard bread Fresh bread, soft buns Charcuterie Chilled vegetarian products Chilled ready meals & meal comp. From the sea Confectionery Ice cream Frozen food Cereals, muesli, porridge Hot drinks with accessories Canned food, soups Fruit & Berries, Desserts International food Flavourings Pasta, rice, mashed potato Baking & sweetening products Food hypersensitivity Child care Animal Health Hair care Body care, facial care, shaving, toiletries Make up Oral care, intimate care Laundry, cleaning, dishwashing Paper Tobacco Disposable items Non-prescription drugs OTC

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4 8 12 16 20 34 37 40 43Week:

ECR-Tidsfönster 2020 för sortimentsrevideringarinom den svenska dagligvarubranschen.

WEBB & DIGITAL

Insider 300 x 250 px

Panorama1120 x 120 px

250 x 600 pxStand up

1120 x 120 px11 900 kr / week250 x 600 px9 900 kr / week300 x 250 px6 900 kr / week

Banner Sizes & Prices

89 900 krBack - 215 x 240 mm69 900 krIFC - 215 x 275 mm48 900 krFull Page - 215 x 275 mm

99 900 krPage 2+3 - 430 x 275 mm89 900 krPage 4+5 - 430 x 275 mm69 900 krCenterfold - 430 x 275 mm

26 500 kr

Standing - 102 x 270 mm

Horizontal half - 200 x 120 mm

Attachments Request bid

10 000 kr

Sponsored competition- 215 x 275 mm

103 900 kr

Full Page (2 thicker sides) 124 800 kr

Spread (2+1 page)

PRICE LIST & FORMAT

Unique formats that stand out

Sampling Request bid

FRONT FOLD OUT Request bid

Our most popular productorder in time!

Hetare än vanligt

Johan Jureskog

Exklusiv intervju med Coops VD Magnus Johansson om framtiden

Tio hälsotrender att ha koll på 2025

BUTIKSNÄRA & OBEROENDE I NUMMER 4 I 2019

Ledande sedan 2002

EXTRA STOR BILAGA: GRILL & KALLA DRYCKER

Willys vd omrekordåret

Thomas Evertsson

Så laddar butikerna inför sommaren

Handeln klarar inte integrationen

BUTIKSNÄRA & OBEROENDE I NUMMER 6 I 2019

Ledande sedan 2002

TEMA FISK: Trender kring alger, sjömat i butik och plasterna i havet

Spread Page

Exclusive full pageSponsored competition

Full Page

Half Page

Page 3: DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your competitors are doing. Sign up for a subscription: prenumeration@butikstrender.se 11 editions

Our readers:

- Traders - Category managers - Suppliers

- Store managers -Purchasing managers - Other retailers

ABOUT US

Since 2002 we have created a strong brand and are now Sweden’s biggest magazine within the FMCG business. We cover the whole market from supplier to the store, with editorial focus on profitability amongst other things:

For a 360o launch Butikstrender is the most effective way to reach everyone working within the Swedish FMCG business with relevant information about your brand and product launch.

BUTIKSTRENDER

- Trends - Profiles - Tips and ideas

- Business intelligence - Current categories - Chronicles

- Store exposure - E-commerce

PUBLICATION PLAN• Beauty, Health & Training.

Food from every corner of the world Inlay No 1: Beauty, Health & Training

• Breakfast & Swedish Fika, Before Easter

• Fill the freezer, Bake more, Take care of Body & Home, Ocean Delicacies Inlay No 3: Ice cream & Frozen meat

• BBQ & Cold Drinks, Children’s Best, Beach 2020 Inlay No 4: BBQ & Cold Drinks

• Candy, The best for our 4-legged friends. Locally produced, UEFA European Football Championship

• Summer Edition

• Sustainability, Cosy Fridays, Hair & Homecare Inlay No 7: Sustainability

• Pink Band, Dairy, Cold Drinks, Bread & Candy

• We who do not eat meat ... and we who do, Paper & Tobacco, Christmas is coming soon

• Gluten & Lactose Free, Kids and Animals Inlay No 10: Gluten and Lactose-free

• Christmas & New Year’s Edition

• 1 3 3

• 2 3 3

• 3 3 3 3 3

• 4 3

3

• 5 3 3 3

• 6

• 7 3 3

• 8 3

3

• 9 3 3

• 10 3 3

• 11

• W. 4 3 3

• W. 8

• W. 12 333 3 3

• W. 163 3

• W. 203 3 3

• W. 24

• W. 343 3

• W. 373 3

• W. 40 33

• W. 43 3 3

• W. 47

Editorial Theme Nr Week• 13 Jan

3 3

• 6 Feb

• 5 Mar 33 3 3 3

• 2 Apr3 3

• 30 Apr 3 3

• 3 Jun

• 13 Aug 3

• 31 Aug 3 3

• 20 Sep 33

• 16 Oct 3 3

• 12 Nov

Material Day

ECR Trade Windows 2020 Dairy Cheese Cold drinks Snacks Dry biscuits, crackers, hard bread Fresh bread, soft buns Charcuterie Chilled vegetarian products Chilled ready meals & meal comp. From the sea Confectionery Ice cream Frozen food Cereals, muesli, porridge Hot drinks with accessories Canned food, soups Fruit & Berries, Desserts International food Flavourings Pasta, rice, mashed potato Baking & sweetening products Food hypersensitivity Child care Animal Health Hair care Body care, facial care, shaving, toiletries Make up Oral care, intimate care Laundry, cleaning, dishwashing Paper Tobacco Disposable items Non-prescription drugs OTC

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4 8 12 16 20 34 37 40 43Week:

ECR-Tidsfönster 2020 för sortimentsrevideringarinom den svenska dagligvarubranschen.

WEBB & DIGITAL

Insider 300 x 250 px

Panorama1120 x 120 px

250 x 600 pxStand up

1120 x 120 px11 900 kr / week250 x 600 px9 900 kr / week300 x 250 px6 900 kr / week

Banner Sizes & Prices

89 900 krBack - 215 x 240 mm69 900 krIFC - 215 x 275 mm48 900 krFull Page - 215 x 275 mm

99 900 krPage 2+3 - 430 x 275 mm89 900 krPage 4+5 - 430 x 275 mm69 900 krCenterfold - 430 x 275 mm

26 500 kr

Standing - 102 x 270 mm

Horizontal half - 200 x 120 mm

Attachments Request bid

10 000 kr

Sponsored competition- 215 x 275 mm

103 900 kr

Full Page (2 thicker sides) 124 800 kr

Spread (2+1 page)

PRICE LIST & FORMAT

Unique formats that stand out

Sampling Request bid

FRONT FOLD OUT Request bid

Our most popular productorder in time!

Hetare än vanligt

Johan Jureskog

Exklusiv intervju med Coops VD Magnus Johansson om framtiden

Tio hälsotrender att ha koll på 2025

BUTIKSNÄRA & OBEROENDE I NUMMER 4 I 2019

Ledande sedan 2002

EXTRA STOR BILAGA: GRILL & KALLA DRYCKER

Willys vd omrekordåret

Thomas Evertsson

Så laddar butikerna inför sommaren

Handeln klarar inte integrationen

BUTIKSNÄRA & OBEROENDE I NUMMER 6 I 2019

Ledande sedan 2002

TEMA FISK: Trender kring alger, sjömat i butik och plasterna i havet

Spread Page

Exclusive full pageSponsored competition

Full Page

Half Page

Page 4: DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your competitors are doing. Sign up for a subscription: prenumeration@butikstrender.se 11 editions

Our readers:

- Traders - Category managers - Suppliers

- Store managers -Purchasing managers - Other retailers

ABOUT US

Since 2002 we have created a strong brand and are now Sweden’s biggest magazine within the FMCG business. We cover the whole market from supplier to the store, with editorial focus on profitability amongst other things:

For a 360o launch Butikstrender is the most effective way to reach everyone working within the Swedish FMCG business with relevant information about your brand and product launch.

BUTIKSTRENDER

- Trends - Profiles - Tips and ideas

- Business intelligence - Current categories - Chronicles

- Store exposure - E-commerce

PUBLICATION PLAN• Beauty, Health & Training.

Food from every corner of the world Inlay No 1: Beauty, Health & Training

• Breakfast & Swedish Fika, Before Easter

• Fill the freezer, Bake more, Take care of Body & Home, Ocean Delicacies Inlay No 3: Ice cream & Frozen meat

• BBQ & Cold Drinks, Children’s Best, Beach 2020 Inlay No 4: BBQ & Cold Drinks

• Candy, The best for our 4-legged friends. Locally produced, UEFA European Football Championship

• Summer Edition

• Sustainability, Cosy Fridays, Hair & Homecare Inlay No 7: Sustainability

• Pink Band, Dairy, Cold Drinks, Bread & Candy

• We who do not eat meat ... and we who do, Paper & Tobacco, Christmas is coming soon

• Gluten & Lactose Free, Kids and Animals Inlay No 10: Gluten and Lactose-free

• Christmas & New Year’s Edition

• 1 3 3

• 2 3 3

• 3 3 3 3 3

• 4 3

3

• 5 3 3 3

• 6

• 7 3 3

• 8 3

3

• 9 3 3

• 10 3 3

• 11

• W. 4 3 3

• W. 8

• W. 12 333 3 3

• W. 163 3

• W. 203 3 3

• W. 24

• W. 343 3

• W. 373 3

• W. 40 33

• W. 43 3 3

• W. 47

Editorial Theme Nr Week• 13 Jan

3 3

• 6 Feb

• 5 Mar 33 3 3 3

• 2 Apr3 3

• 30 Apr 3 3

• 3 Jun

• 13 Aug 3

• 31 Aug 3 3

• 20 Sep 33

• 16 Oct 3 3

• 12 Nov

Material Day

ECR Trade Windows 2020 Dairy Cheese Cold drinks Snacks Dry biscuits, crackers, hard bread Fresh bread, soft buns Charcuterie Chilled vegetarian products Chilled ready meals & meal comp. From the sea Confectionery Ice cream Frozen food Cereals, muesli, porridge Hot drinks with accessories Canned food, soups Fruit & Berries, Desserts International food Flavourings Pasta, rice, mashed potato Baking & sweetening products Food hypersensitivity Child care Animal Health Hair care Body care, facial care, shaving, toiletries Make up Oral care, intimate care Laundry, cleaning, dishwashing Paper Tobacco Disposable items Non-prescription drugs OTC

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XXX

X

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X

XX

XXX

XX

XX

X

X

XXX

XX

X

X

XX

X

X

XXX

X

4 8 12 16 20 34 37 40 43Week:

ECR-Tidsfönster 2020 för sortimentsrevideringarinom den svenska dagligvarubranschen.

WEBB & DIGITAL

Insider 300 x 250 px

Panorama1120 x 120 px

250 x 600 pxStand up

1120 x 120 px11 900 kr / week250 x 600 px9 900 kr / week300 x 250 px6 900 kr / week

Banner Sizes & Prices

89 900 krBack - 215 x 240 mm69 900 krIFC - 215 x 275 mm48 900 krFull Page - 215 x 275 mm

99 900 krPage 2+3 - 430 x 275 mm89 900 krPage 4+5 - 430 x 275 mm69 900 krCenterfold - 430 x 275 mm

26 500 kr

Standing - 102 x 270 mm

Horizontal half - 200 x 120 mm

Attachments Request bid

10 000 kr

Sponsored competition- 215 x 275 mm

103 900 kr

Full Page (2 thicker sides) 124 800 kr

Spread (2+1 page)

PRICE LIST & FORMAT

Unique formats that stand out

Sampling Request bid

FRONT FOLD OUT Request bid

Our most popular productorder in time!

Hetare än vanligt

Johan Jureskog

Exklusiv intervju med Coops VD Magnus Johansson om framtiden

Tio hälsotrender att ha koll på 2025

BUTIKSNÄRA & OBEROENDE I NUMMER 4 I 2019

Ledande sedan 2002

EXTRA STOR BILAGA: GRILL & KALLA DRYCKER

Willys vd omrekordåret

Thomas Evertsson

Så laddar butikerna inför sommaren

Handeln klarar inte integrationen

BUTIKSNÄRA & OBEROENDE I NUMMER 6 I 2019

Ledande sedan 2002

TEMA FISK: Trender kring alger, sjömat i butik och plasterna i havet

Spread Page

Exclusive full pageSponsored competition

Full Page

Half Page

Page 5: DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your competitors are doing. Sign up for a subscription: prenumeration@butikstrender.se 11 editions

20202020 2020ME

DIAK

ITIN

DE

PE

ND

EN

T &

GR

OC

ER

YS

INC

E 2

00

2

CONTACTQUOTE

SUBSCRIPTIONKeep track of trade and read what

your competitors are doing.

Sign up for a subscription:[email protected]

11 editions for 1990 SEK ex. VAT including E - magazine

NEWSLETTER Don’t miss our daily newsletter with

day-to-day news

Sign up at:[email protected]

Technical print informationSupply advertisementsas PDF that are ready forprinting. Images are to be300 dpi.Colour will be converted toCMYK.Make sure no spot coloursare used.Icc: Coated FOGRA39

Printing and format boldPrint: Heatset, CMYKPaper type: MagazinePaper format: 215x275 mmScreen ruling: 150 lpiResolution: 300 dpi5mm bleedSend your ad to:[email protected] the email with: Magazine,Edition and Advertiser

New Products 2020Now both in print & on the webb.

Send the news to Produktnytt. High-resolution picture (300 dpi)Text suggestion and recommended price to [email protected]

Cost 1995 SEK. per product group.Free of charge when advertising.

JOB ADVERTISEMENTSAre you looking for new co-workers?

Reach out to the whole FMCG Business to find co-workers. With the right background!Ask your contact person and we will fix a suitable space.

DIGITAL AT BUTIKSTRENDER.SECombine with our digital solutions and amplify your message and your scope.

TESTIMONIALS FROM CLIENTS

“Eminent, independent and relevant journalism at a high international level. In combination with having an insight into the importance of the advertiser achieving positive results. This makes us choose Butikstrender anytime again. ”

Anette Stenebrant,Key Account ManagerNordic Meat Promotion Wales

“We believe Butikstrender is a high quality publication and an effective way do helps us to get a wide picture of where the grocery store is today and what’s going on. This combined with interviews of exciting and initiated people who working within FMCG means we never miss a number of Butikstrender! ”

Fredrik Carlsson,Key Account ManagerFMCG, Service Trade and ExportGalatea AB

“With Butikstrender we can communicate with all our customers, even those who we do not have the opportunity to visit. We are also kept updated on current topics in the industry and competitors product launches. ”

Helena HårdMarketing and Category ManagerCloetta

“Butikstrender is for me a perfect forum both as an advertising supplier and as a conscious consumer. The magazine’s various themes allows you to get a deep dive into interesting topics, most recently about fish and the problems with plastics in the oceans.

In addition, Butikstrender is effective to be seen in as the magazine covers all central customers as well is distributed to all stores, regardless of chain affiliation. ”

Pia AnderssonNextfoods

WE ARE SWEDEN’S BIGGEST MAGAZINE WHEN IT COMES TO DAILY CONSUMER TRADE. WE FOCUS PRIMARILY ON TRENDS, NEW PRODUCTS AND PROFITS IN LOCAL STORES SINCE 2002. WITH REPORTS FROM SUPPLIERS AND STORES.

Page 6: DIGITAL AT BUTIKSTRENDER€¦ · QUOTE SUBSCRIPTION Keep track of trade and read what your competitors are doing. Sign up for a subscription: prenumeration@butikstrender.se 11 editions

20202020 2020ME

DIAK

ITIN

DE

PE

ND

EN

T &

GR

OC

ER

YS

INC

E 2

00

2

CONTACT

QUOTESUBSCRIPTION

Keep track of trade and read whatyour competitors are doing.

Sign up for a subscription:[email protected]

11 editions for 1990 SEK ex. VAT including E - magazine

NEWSLETTER Don’t miss our daily newsletter with

day-to-day news

Sign up at:[email protected]

Technical print informationSupply advertisementsas PDF that are ready forprinting. Images are to be300 dpi.Colour will be converted toCMYK.Make sure no spot coloursare used.Icc: Coated FOGRA39

Printing and format boldPrint: Heatset, CMYKPaper type: MagazinePaper format: 215x275 mmScreen ruling: 150 lpiResolution: 300 dpi5mm bleedSend your ad to:[email protected] the email with: Magazine,Edition and Advertiser

New Products 2020Now both in print & on the webb.

Send the news to Produktnytt. High-resolution picture (300 dpi)Text suggestion and recommended price to [email protected]

Cost 1995 SEK. per product group.Free of charge when advertising.

JOB ADVERTISEMENTSAre you looking for new co-workers?

Reach out to the whole FMCG Business to find co-workers. With the right background!Ask your contact person and we will fix a suitable space.

DIGITAL AT BUTIKSTRENDER.SECombine with our digital solutions and amplify your message and your scope.

TESTIMONIALS FROM CLIENTS

“Eminent, independent and relevant journalism at a high international level. In combination with having an insight into the importance of the advertiser achieving positive results. This makes us choose Butikstrender anytime again. ”

Anette Stenebrant,Key Account ManagerNordic Meat Promotion Wales

“We believe Butikstrender is a high quality publication and an effective way do helps us to get a wide picture of where the grocery store is today and what’s going on. This combined with interviews of exciting and initiated people who working within FMCG means we never miss a number of Butikstrender! ”

Fredrik Carlsson,Key Account ManagerFMCG, Service Trade and ExportGalatea AB

“With Butikstrender we can communicate with all our customers, even those who we do not have the opportunity to visit. We are also kept updated on current topics in the industry and competitors product launches. ”

Helena HårdMarketing and Category ManagerCloetta

“Butikstrender is for me a perfect forum both as an advertising supplier and as a conscious consumer. The magazine’s various themes allows you to get a deep dive into interesting topics, most recently about fish and the problems with plastics in the oceans.

In addition, Butikstrender is effective to be seen in as the magazine covers all central customers as well is distributed to all stores, regardless of chain affiliation. ”

Pia AnderssonNextfoods

WE ARE SWEDEN’S BIGGEST MAGAZINE WHEN IT COMES TO DAILY CONSUMER TRADE. WE FOCUS PRIMARILY ON TRENDS, NEW PRODUCTS AND PROFITS IN LOCAL STORES SINCE 2002. WITH REPORTS FROM SUPPLIERS AND STORES.