Digital Arts Seminar, La Salle, March 31, 2012

47
Digital Arts Seminar La Salle University, March 30, 2012 Jed Singer, Engagement Manager, Stuzo Monday, April 2, 2012
  • date post

    17-Oct-2014
  • Category

    Design

  • view

    1.285
  • download

    4

description

 

Transcript of Digital Arts Seminar, La Salle, March 31, 2012

Page 1: Digital Arts Seminar, La Salle, March 31, 2012

Digital Arts SeminarLa Salle University, March 30, 2012Jed Singer, Engagement Manager, Stuzo

Monday, April 2, 2012

Page 2: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

Agenda Why am I here?The digital landscape todayHow does that apply to you?What do you need to take away from here?QnA.

Monday, April 2, 2012

Page 3: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

Agenda Why am I here?

Monday, April 2, 2012

Page 4: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

NO

Monday, April 2, 2012

Page 5: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Monday, April 2, 2012

Page 6: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

◦ Socialight Media◦ PhIMA◦ Social Media Club Philly◦ SEO Grail◦ Philly Ad Club◦ Social Media Day Philly◦ PANMA◦ PhilaMade

Local Groups and Organizations

Roles at Stuzo◦ Account Management◦ Business Development◦ UX Design◦ Analytics and Research◦ Marketing and PR

Me◦ Traveling◦ Cooking◦ Reading◦ Basketball

Monday, April 2, 2012

Page 7: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Stuzo | Dachis Group helps large brands design and develop social experiences that enable them to connect to, communicate with, and convert new and existing consumers into program-level outcomes using KPIs that have a direct effect on business objectives and which put them ahead of their competitors in the space.

Stuzo Value Proposition

Monday, April 2, 2012

Page 8: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Monday, April 2, 2012

Page 9: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Peopleʼs Choice Awards 2012ChallengeEvery year, the Peopleʼs Choice Awards opens up voting to the public on the most prolific acts of the year, but this year was different. For 2012, the goal was to go bigger and more social than ever. The objectives were to, beat the previous year's vote numbers, get celebrities engaged and involved in the promotion process, make consumers feel like they are a part of the show, and connect the on-stage experience with the social experience on Facebook.

SolutionThe experience was designed to intertwine identity, conversation, and community. Fansʼ interests surfaced immediately for voting, e.g. if they like Rihanna on Facebook, they would be presented with all of the categories that she was nominated for and could vote for her in every category with a single click, creating a contextual and frictionless voting experience. Voting also took place across Twitter through the application, pushing out fans' choices with nominee and category hashtags, all of which were tracked and counted toward the final vote tally.

With each vote, fans gained a ballot into the grand prize sweepstakes: a VIP pack of tickets to the People's Choice Awards in Los Angeles! To drive business value and traffic to the program across Facebook, a customize mirrored experience was deployed onto P&G partnersʼ brand Pages, including CoverGirl, Pantene and Clairol.

In the end, we brought it all together, by both releasing the first ever Fan Award on the red carpet and by projecting the Facebook votersʼ faces live in-show and through an interactive mosaic reveal on Facebook.

ResultsIn total, the social experience garnered over 55 million votes, and surpassed 2011 by over 3,600%. Between the application itself, and posts from the partner pages and the nominees themselves, roughly 1 billion social impressions were created during the single month of voting.

Monday, April 2, 2012

Page 10: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Peopleʼs Choice Awards

Monday, April 2, 2012

Page 11: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

Agenda Why am I here?The digital landscape today

Monday, April 2, 2012

Page 12: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

How did we get here?

Monday, April 2, 2012

Page 13: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

3500bc 775bc 500bc

1455

1560183118671877

1894

1910 1916 1923

Monday, April 2, 2012

Page 14: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

19841944 1985

1992

199320012004-present

Monday, April 2, 2012

Page 15: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Current Digital Marketing Landscape

Website

SEO

E-Mail

SEM/Display

Community Mgmt

Content Creation

Listening/Monitoring

Mobile

Monday, April 2, 2012

Page 16: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Current Digital Marketing Landscape

Website

SEO

E-Mail

SEM/Display

Community Mgmt

Content Creation

Listening/Monitoring

Mobile

Traditional Digital Marketing

Monday, April 2, 2012

Page 17: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Current Digital Marketing Landscape

Website

SEO

E-Mail

SEM/Display

Community Mgmt

Content Creation

Listening/Monitoring

Mobile

New Digital

Marketing

Monday, April 2, 2012

Page 18: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Current Digital Marketing Landscape

Website

SEO

E-Mail

SEM/Display

Community Mgmt

Content Creation

Listening/Monitoring

Mobile

UXDNeeded

Monday, April 2, 2012

Page 19: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

Agenda Why am I here?The digital landscape todayHow does that apply to you?

Monday, April 2, 2012

Page 20: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

What is User Experience Design (UXD)?

Monday, April 2, 2012

Page 21: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Types of user conversion funnels

Monday, April 2, 2012

Page 22: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Your designs need to be intuitive

Monday, April 2, 2012

Page 23: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

An unbelievably important slide

Sales Branding

Usability

UXD

Monday, April 2, 2012

Page 24: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

This is UXD...

Monday, April 2, 2012

Page 25: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

So is this...

Monday, April 2, 2012

Page 26: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

And this...

Monday, April 2, 2012

Page 27: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Understanding the technology & platforms is key

Monday, April 2, 2012

Page 28: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

Agenda Why am I here?The digital landscape todayHow does that apply to you?What do you need to take away from here?

Monday, April 2, 2012

Page 29: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

Ben Rush, UX/UI Designer, Stuzo | Dachis Group@realbenrush

Yesenia Perez-Cruz, Designer, Happy Cog@yeseniaa

Teil Wise, Creative Director, Brownstein Group@evilteil

Matt Adams, Creative Director, Dachis Group@wienietoe

Julian Gibellino, Web Manager, CHOP@juliang1703

Bill Keaggy, Creative Director, Dachis Group@keaggy

Monday, April 2, 2012

Page 30: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

How does design relate to digital marketing?

Monday, April 2, 2012

Page 31: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

When design is good, you notice the good design. When design is great, it seamlessly integrates with the fabric of the campaign.

Teil Wise, Creative Director, Brownstein Group@evilteil

Monday, April 2, 2012

Page 32: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

Without Design, there is no digital marketing. Without Design, there would be no digital.  Design is not only the vehicle that delivers your message, it's often the message itself. Creating successful Design is not just about color and font - those are merely elements to be manipulated. Think of Design as every single aspect of your audience's experience: the method used to reach them, the context in which they are engaged, the format and styling of what they see and hear. Design is symbiotic to digital marketing. It's how you connect, evoke, and drive people to act or think a certain way.

Matt Adams, Creative Director, Dachis Group@wienietoe

Monday, April 2, 2012

Page 33: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

To succeed in design today, you must do these three things...

Monday, April 2, 2012

Page 34: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

1. Have an understanding of design principles and fundamentals.

2. Have a strong skill-set with design and development tools and technology.

3. Continue to learn new processes and technologies. Never stop learning!

Julian Gibellino, Web Manager, CHOP@juliang1703

Monday, April 2, 2012

Page 35: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

1. Be versatile. Not only being able to design and know the programs (everyone knows how to use Photoshop), but knowing what's technically possible in the development of the application or site and how to push the envelope with those limitations.

2. Understanding who your audience is and how they interpret the world.

3. Being able to explain your designs, as well as speaking to the narrative of the design.

Ben Rush, UX/UI Designer, Stuzo | Dachis Group@realbenrush

Monday, April 2, 2012

Page 36: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

1. Be able to communicate. With human beings. You have to be able to ask hard questions and answer hard questions. You have to be able to defend a decision you feel is right by communicating the reasoning, research, and/or your understanding of the problem your design solves. A huge part of design is what you do away from your computer.

2. Understand that design is not always about your style, tastes, preferences, and biases. Success depends on your ability to wrap your head around another person's or organizations's needs, to understand their audiences, to have a grasp on the constraints of your projects, and a command of the tools required to execute. In many ways, design is all about everyone but you.

3. And you must accept that the only reason you've fallen in love with one of your designs is because you haven't yet created superior one. Keep pushing yourself.

Bill Keaggy, Creative Director, Dachis Group@keaggy

Monday, April 2, 2012

Page 37: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

1. Be a passionate learner, then be a disciplined doer. In that order. 

1.5. Listen intently. To your clients. To your mentors. To the world. Keep up on current events, fashion trends, and technology. Good Designers don't just make pretty things, they have insights that power Design solutions.

2. Be bold. Take risks constantly but learn from failure. Get behind your decisions but allow yourself to be wrong (because you usually are). 

2.5. Prototype everything and take critique gracefully. There's no time to do it all yourself and perfection is a myth.

3. Design with your mind, not with a cursor. The tools are there to make concepts become reality. Don't become dependent upon your tools - they'll change and evolve on you. This said, know all the tools. Tricky, right?

Matt Adams, Creative Director, Dachis Group@wienietoe

Monday, April 2, 2012

Page 38: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

1. Network.

2. If you have the slightest inkling of doubt or ambiguity, ASK QUESTIONS.

3. Network some more.

Teil Wise, Creative Director, Brownstein Group@evilteil

Monday, April 2, 2012

Page 39: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

In your first design job, do THIS to stand out...

Monday, April 2, 2012

Page 40: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

Aways strive to improve your work and learn something new. Step outside of your comfort zone! Starting side projects is a great way to improve. 

Yesenia Perez-Cruz, Designer, Happy Cog@yeseniaa

Monday, April 2, 2012

Page 41: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

First, be undeniably yourself. That what people are buying. Be wide in knowledge, but laser-focused on what you want to do. Second, master the english language. Know how to write and what people need to hear. Third, build-up your EQ. It's what will allow you to make a career of this.

Matt Adams, Creative Director, Dachis Group@wienietoe

Monday, April 2, 2012

Page 42: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Words of Wisdom from Digital Design Professionals

Speak up, ask questions, offer additional solutions, then execute the baddest fucking work you can.

Teil Wise, Creative Director, Brownstein Group@evilteil

Monday, April 2, 2012

Page 43: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

A Necessary Mad Men Analogy...

Most good Designers I know are 1/3 Peggy (work ethic), 1/3 Harry (trend and tech), and 1/3 Sal (style and flair).If you're really good, you can keep the footing of Mr. Cooper (humanity and humility) and dazzle like Don (evocative experience creation through truly knowing your audience). 

Monday, April 2, 2012

Page 44: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

Ira Glass on Storytelling

http://vimeo.com/24715531

Monday, April 2, 2012

Page 45: Digital Arts Seminar, La Salle, March 31, 2012

® 2011 Dachis Group. Confidential and Proprietary

Agenda Why am I here?The digital landscape todayHow does that apply to you?What do you need to take away from here?QnA.

Monday, April 2, 2012

Page 46: Digital Arts Seminar, La Salle, March 31, 2012

® 2012 Dachis Group. Confidential and Proprietary

March 2012

The conversation doesnʼt have to stop!

#lasalleDAS

Monday, April 2, 2012