Digital and Social Media for Rural Marketers

Digital & Social Media for Rural Marketers

#Socialbizguy

The Social Biz Guy Journey

The Social Biz Guy JourneyEd BrillDirector, Product Line Management IBM Collaboration Solutions

Sandy CarterVice President

IBM Social Business & Collaboration Solutions

The Social Biz Guy Journey

What’s your journey?

People Want to be connected

People want to belong

People want to be recognised

Social MediaPeople

The Plural of People is Social

Social Media Myths

① Social Media is a waste of time② Social Media is a broadcast-only channel③ Social Media is ‘owned’ by marketing④ The C-Suite will never buy into it

The Social Customer

The key is to reinvent customer relationships

through great engagement not ‘fly by’

social media- Sandy Carter

• How will you hold your customers’ and employees’ attention in new ways that increase interest and loyalty?

• How will you use two-way collaboration to sync with your clients and employees?

• Can you hear the voice of your customer through the vast amount of data? How about your employees?

• How can you personalise your engagement with the customer based on their online behaviours, previous experiences, and profile information?

The Social Customer

• Looking for coaches and mentors, not “bosses.”• Want empowerment to take on business problems

without micromanaging but within established guidelines.• Need the freedom and ability to form ad hoc workgroups

as needed to address business issues and problems, including those external.

• Demand open and transparent executives.• Desire an all inclusive decision-making culture.

The Social Employee

Culture

Culture eats strategy for lunch!

- CIO of Caterpillar

Culture

Success or failure of a company’s use of social techniques is dependent on its culture and goals

- Thomas Knoll, Zappos Community Manager

Culture

Workbook (Page 4)

Social Empowerment

Workbook (Page 4)

Socially Active

Workbook (Page 5)

Socially Active Rural People

Aligning your goals

Workbook (Page 6)

Community Engagement

Gamification

Workbook (Page 7)

Ideation & Crowd Sourcing

Imagine what it would be like to be 20 minutes ahead of your time

- Steve Mills


Ideation Sourcing

The positive effect of Innovation• More ideas generated• Increase in the success of ideas• Reduced time to market• Streamlined internal process• Increased engagement• Increased productivity

Workbook (Page 7)

Social Listening

Workbook (Page 8)

Social Disaster

Workbook (Page 9)

Question & Answer time

Digital and Social Media for Rural Marketers

Business

Transcript of Digital and Social Media for Rural Marketers